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Super Bowl 50: Future Proved Why He’s The Man Of The Moment At New Era’s “Gold Rush” Party

Future and Diplo brought the house down during New Era's "Gold Rush" Super Bowl party.


Stalley Continues To Rep His Home State In Upcoming New Era Collaboration

Stalley puts his "blue collar" touch on forthcoming collaboration with New Era.


A Closer Look At Seahawks Super Bowl XLVIII On-Field Cap

Following their blowout Super Bowl victory, the Seahawks get a celebratory patch on the side of their New Era fitted to commemorate the win. The…


Interview: Chad “Ocho Cinco” Johnson Gives His Take On Social Media, His Football Career, The Best Showmen In Sports And More

Influencer is a word that’s thrown around the industry way too loosely. Get a few invites to parties, write a few posts about products and…


New Era’s ’59FIFTY’ Anniversary Collection

The official hat of Major League Baseball is celebrating its 59th anniversary in style. New Era has launched an exclusive set of 59FIFTY caps for…


New Era Teases Upcoming Collaboration With The Weeknd

Fans who attended a recent performance by the Weeknd not only previewed his upcoming collaboration with New Era, they also walked out with limited…


New Era Presents #WearYourAllegiance Campaign Featuring DJ Clark Kent

Renowned DJ Clark Kent has teamed up with New Era for the brand's #WearYourAllegiance campaign, which unites fans from across the country with their…


New Era Stars And Stripes Collection

New Era is celebrating its sixth annual Stars and Stripes initiative by paying homage to the brave men and women that protect and serve our…


First Changes Everything: Celebrate Jackie Robinson Day With New Era

VIBE celebrates Jackie Robinson day by tipping our hats to the man who changed America's pastime forever.


New Era x MTV Collaborate For “Yo! MTV Raps” Cap Collection

Remember Yo! MTV Raps? If so, you'll definitely appreciate this dope new collaboration between New Era & MTV. The two brands have joined…


New Era Gives Artists $10K Grant Opportunity With ‘New Era Introducing’ Art Exhibit

New Era is most famous for their iconic 59FIFTY fitted cap, but now they're expanding their brand by tapping into the art world.