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Stephen Curry Reflects On Championship Loss In New Under Armour Ad

The player also debuted his new shoe, Curry 3 in the vengeful ad.


Chase Greatness: The Rock’s ‘Project Rock’ Reveals First Under Armour Swag

After an 18-month focus on engineering and innovation with UA, the former wrestler revealed two limited-edition products.


Black History Month Spotlight: Misty Copeland

  Misty Copeland is an American ballet dancer and the third African American soloist for the American Ballet Theatre. Breaking countless barriers, the Kansas native…


Misty Copeland Flaunts Her Ballerina Bod for Under Armour Campaign [Photos]

Not only is Misty Copeland the premier ballerina for American audiences, she's also a hot commodity on the endorsement trail. Just a month…


Under Armour Unveils New Anatomix Spawn Away Colorway For Stephen Curry

Last month, we gave you an early look at what Under Armour’s newest family member will be rocking this season. Now, UA’s debuting the new…


First Look At Steph Curry’s Under Armour Anatomix Spawn Exclusive PE’s

Recently, we discussed why Golden State Warrior guard Stephen Curry’s move to Under Armour was one of the biggest happenings this NBA offseason. Now take…


Golden Opportunity: Why Stephen Curry’s Switch To Under Armour Was A Major Offseason NBA Move

The list of NBA players primed to make big impacts in their new cities is pretty stellar this season. Brooklyn signed three former Celtics, Jason…


Ray Lewis Will Shine on the Field on Super Bowl Sunday

If you look good, you play good.


The Ultimate VIXEN Holiday Gift Guide

Christmas is a week-and-a-half away and the gift-giving anxiety is real. No one gives Christmas lists anymore, so finding a good gift (let…


Under Armour Releases Apparel Inspired By ‘Dark Knight Rises’

Now you can rock gear inspired by the number one film in America 'The Dark Knight Rises.'


Five Things You Need To Keep Your New Year’s Resolution

Okay, okay, so #in2010 (that’s Twitter talk, people), things are gonna be different! And the first thing you’ve resolved to do is to get back…