12 PM Beat Break: It Was All A Dream

Celebrating Dr. Martin Luther King Day, DJ Sweetz blends MLK's iconic "I Have A Dream" speech with hip-hop beats. Keep the dream alive.

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Premiere: Niko Brim Hits Harder With New Single 'Bonita'

Niko Brim has so much to offer the music scene and his latest single "Bonita" is the proof. The CYN crew (King Combs, Kai Cash, etc.) member returns to set the tone on his boss'd up adventures. Last year, the son of fashion icon Misa Hylton, was basking in the glow of his first tour where he opened for the rhymetress, Rapsody. This year finds the young boss carving his own lane and doing it how he sees fit. First shot, the mid-tempo bounce of "Bonita," where the video depicts a luxurious lifestyle fit for kings and directed visuals by Shamell Mason.

 

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Having a great team that continues to support you is key for success, Niko sees this triple fold, "I collab'd with long time bro Tank God (producer of "Rockstar" for Post Malone) to bring an anthem for the underdogs. It's a single off my upcoming EP B4THETHRONE, set to release in February." Niko is no stranger to the glamorous life, yet he's a strong advocate for social justice and human interest issues. Get with his previous work below and stay locked with the young king that's next to rule.

 

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Nike News

Nike x Virgil Abloh Release ICONS Sneaker Book Published By TASCHEN

Virgil Abloh, (celebrated creative director/DJ/fashion mogul) has taken the time to show the receipts of his labor of love with the extremely detailed book ICONS on his contribution to sneaker culture through a longtime relationship with Nike.

Starting with the groundbreaking "The Ten'' series back in 2017, where Abloh transformed favorite Nike models: the Blazer Mid, Air Jordan I,  Air Presto, Air VaporMax, Air Max 90...flipped them on some inside-out, rip the guts, show the stitching, add a zip-tie and bam! An all-star  line-up was born for sneakerheads all around the world. The part two of that series to complete the ten were: Nike Zoom Fly SP, Converse Chuck Taylor, Nike Air Max 97, Nike Air Force 1 Low, and Nike React Hyperdunk 2017.

He explained his vision for these top price point, iconic kicks styles to Nike back in 2017 as, “in one gesture, I wanted to underscore how the design system and manufacturing of Nike are so perfect.” Abloh continued, “by combining these shoes with design that amplifies their ‘handmade’ quality, we’re intensifying the human element and expanding the emotional connection of these 10 icons.”

Having such enormous success in shifting sneaker culture with those monumental designs, Abloh's star shined even more from behind the shadows of his close friend, style mentor and former business partner Kanye West. Soon Abloh's OFF-WHITE clothing/accessories brand was doing even more high-end collabs that lead to a history making creative director position at the famed house of Louis Vuitton (view his LV Fall-Winter 2021 show here) 

All of that leads us to the times of today, where Abloh is so entrenched in pop culture, his every move on social media or new world offering is met with fanfare and long lines (both physical and digital) for his lettered productions and acquired taste creations. The one constant though is Abloh's dedication to detail and the full package of explaining his process with heart and passion. Thus, ICONS being the perfect book to learn the tactics and thoughts of a true creative.

"The foundation of my practice isn’t nearly the end result — it’s rigor and process of the logic. The archive is the paper trail of those artifacts," says Abloh. "The ICONS book is, in a way, the only revealing lens to understand that the catalog of the 50-plus Nike shoes I have designed are in my mind 'one shoe.' One story."

Abloh isn't the only mastermind behind ICONS. You'll find words and descriptions by designers, historians and writers like Hiroshi Fujiwara, Glenn Adamson and Troy Patterson, respectively. There is also art direction by Zak Group which rounds out the visual connection to the words and wizardry of what Abloh has launched in our inspiration sphere. The ICONS tome will be available on January 22nd on the Nike SNKRS app and on Feb. 5th you'll be able to cop it from Off-White, Canary Yellow and the TASCHEN.com websites.

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Bob Marley x COI Collab
Cult Of Individuality

Bob Marley x Cult Of Individuality Collab On New 2021 Capsule Collection

You hear the name Bob Marley and you automatically become one with all good harmonies that speak of positivity and togetherness. The Reggae superstar's legacy continues to live on in the hearts of his fans around the world and now through this new collaboration with denim brand Cult of Individuality, Marley's true comrades can show their love in style.

Meshed with the color palate of his Jamaican roots, the designs on the collection (t-shirts, hoodies, denim pants and jackets) are true to the rugged but realness that one would expect from the Marley brand. Images of a youthful Marley to a mature melody maker is mixed with bright paint splashes on the tees and well placed distresses on the jeans enhance the quality of the garments.

It wouldn't be a true collaboration if Marley's wise words weren't placed on them to be inspired by the masses. So right on the leather biker jacket we find the life lines from his classic tune "Redemption Song": "Emancipate yourselves from mental slavery/None but ourselves can free our minds."

 

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Cult of Individuality has been a hot brand for the people since 2009, their mantra is simple: "We craft new takes on the classics, using old methods mixed with new, producing fresh ideas, styles, washes – all uniquely worn, weathered and personalized with Cult’s particular take."

To purchase the gear and support the movement, visit cultofindividuality.com

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