Dungeon Family PART ONE (pg. 5)

“Our competition was The Chronic,” says Ray. “That was the best album ever. So we was like, ‘We gon’ make something like that,’” Where Ray and Sleep were more hands-on, Rico was focused on quality control. “Rico will hurt your feelings in a minute,” says Big Boi. “You be in the Dungeon, got a fresh rap, think it’s the shit, and this muthafucka acting like he don’t even hear it… You knew you wasn’t really saying shit if Ric didn’t acknowledge it.”

Southernplayalisticadillacmuzik was bigger than OutKast,” Cool Breeze says of the Dungeon debut. “It was about Organized Noize, and that sound.” Future Goodie Mob members Cee-Lo and Big Gipp were featured on the single “Git Up, Git Out.” T-Mo and Khujo––who had their own single group, the Lumberjacks––also made guest appearances. “[LaFace] wanted to sign all understanding that everyone was going to do solo albums.

Goodie Mob created a blueprint for political street rap that transcended region––as if N.W.A. was swallowed up by Public Enemy. Their voices were country, but their story was universal: former street kids rapping about revolution. Their name, shorthand for “Goodie Die Mostly Over Bullshit,” captured that worldview.

After settling in at LaFace with OutKast and Goodie Mob, Organized Noize was about expanding their brand––but it didn’t come easy. “It was so much animosity and adversity,” Ray recalls. “Everything we did was just to prove that we could do it.”

In 1995, he hired industry veteran Erik Nuri, a Harvard University grad best known for introducing Kenneth “Babyface” Edmonds to Clive Davis, which resulted in the LaFace deal with Arista Records. Nuri helped Rico handle business affairs and shopped Organized Noize production to other artists. “[Noize] resented a lot of the independent practices,” says Nuri, 54, who now works as an independent consultant. “They wanted to sign artists and writers without having an interest in their publishing making sure nobody exploited anyone else.”

Rico knew his philosophy was a departure from the norm. “That’s how Puffy became rich,” he says. “And Suge Knight owned some of Vanilla Ice’s publishing. I know people looked at us like we were young and dumb for that. But we were taught you couldn’t be the manager, producer, and the goddamn record company,” he says. “It wasn’t morally correct.” In 1994, OutKast’s management was taken over by Michael “Blue” Williams, who was affiliated with Queen Latifah and ShaKim Compere’s Flavor Unit. The lucrative publishing rights for Goodie Mob and OutKast were administered by Chrysalis Publishing. “Rico didn’t dick OutKast,” says former Goodie Mob manager Bernard Parks, 39. “He didn’t take their publishing, he didn’t lock them up. I’ve sat in meetings telling Ric, ‘What the fuck is wrong with you?’”

Rico insists he has no regrets but says he would rethink those decisions going forward––especially since he started receiving foreclosure notices on his house last year. “I wouldn’t do that now,” says Rico of his past approach to business. “We want it all.”

From the Web

More on Vibe

Getty Images

Trump's Interference In A$AP Rocky's Case May Actually Make Matters Worse

According to reports, there’s a chance that Donald Trump’s call to the Swedish Prime Minister about A$AP Rocky’s removal may result in a worse scenario than originally anticipated.

Per TMZ, the prosecutor has reportedly been “immovable” on release pending charges, even though members of the United States State Dept. have also gotten involved in addition to Trump. The State Department reportedly tried to get the rapper out of jail last Thursday to no avail.

“Sources connected to the case actually think intervention by the State Dept. and the President -- who essentially said he would guarantee bail if they would release Rocky -- could actually BACKFIRE because they are trying to get in the prosecutor's business.”

The Prime Minister reportedly told 45 that “everyone is equal under the law” in Sweden, and that “the [U.S.] government cannot and will not attempt to influence the legal proceedings."

Last week, it was reported that Kim Kardashian and Kanye West contacted Trump about helping to facilitate Rocky’s removal. "I personally don't know A$AP Rocky but I can tell you he has tremendous support from the African American community in this country,” he said in a press conference last week.

Continue Reading
Getty Images

Lil Nas X's "Old Town Road" Ties Record For Longest-Running Number One Of All Time

For the 16th week in a row, Lil Nas X’s hit “Old Town Road” sits atop the Billboard Hot 100. This means that the track from the 20-year-old ATLien is tied for the longest-running No. 1 of all time.

According to reports, the single from the 7 EP ties Luis Fonsi, Daddy Yankee and Justin Bieber’s ”Despacito," as well as Mariah Carey and Boyz II Men's "One Sweet Day” for the record. If he stays at No. 1 for one more week, he will be the first song in the history of American popular music to reign for an unprecedented 17 weeks.

The initial song made waves  earlier this year after getting the boot from Billboard’s Country charts for allegedly not implementing enough elements of the genre. Since then, “Old Town Road” has seen three featured artists on two separate remixes– Billy Ray Cyrus, Young Thug and Mason Ramsey. Last week, country music icon Dolly Parton hinted at hopping on the song’s next remix.

Do you think “Old Town Road” will set a new record next week? Sound off in the comments.


View this post on Instagram



A post shared by Lil Nas X (@lilnasx) on Jul 18, 2019 at 10:42am PDT

Continue Reading
Courtesy of Sony Pictures Entertainment

Tom Hanks Brings Mr. Rogers To Life In 'A Beautiful Day In The Neighborhood' Trailer

Wearing the trademark red sweater, silver-gray hair along with what seems like a permanent smile plastered to his face, Tom Hanks fully steps into the role of the beloved television icon Mr. Rogers.

In the trailer for the forthcoming film A Beautiful Day In The Neighborhood, Rogers meets cynical journalist Lloyd Vogel (Matthew Rhys) who's been tasked with profiling Rogers for his publication's hero issue. Yet viewers can see from the onset Vogel isn't convinced Rogers is fitting for the title.

“Please don’t ruin my childhood," This Is Us actress Susan Kelachi-Watson who plays Vogel's wife says to him.

While the trailer doesn't give too much away, as Vogel digs deeper into his profile of Rogers he begins to unearth his own unchecked demons.  "You love broken people, like me," Vogel says to Rogers.

Slated for a November 22nd release, Mr. Rogers' fans can relive once again the magic that made him who he is, while new fans can potentially discover the magic.

Watch the trailer for Marielle Heller's A Beautiful Day In The Neighborhood below.

Continue Reading

Top Stories