Pardon The Introduction: Chiddy Bang Are The Next Cool Nerds

Chiddy Bang has felt the red hot glare of stardom. The American electro hip-hop duo comprised of 19-year-olds, witty rhymer Chidera and genre-mixing producer Noah became successful imports in the United Kingdom in early 2010, scoring a major hit with their infectious MGMT sampled track “Opposite of Adults.” Now the EMI-backed act, co-signed by the likes of Kanye West and the Roots’ Black Thought, are out to conquer the U.S. market this month. Can two quirky dropouts from Philadelphia’s Drexel University become a household name in their home country? One thing's for sure. They’ll have fun trying. —Keith Murphy 

VIBE: How shocked are you at the success of your single “Opposite of Adults” blowing up in the U.K. first?

Noah: It’s been crazy. The label was kind of scared of how forward we were with our sampling. Sampling is a very touchy subject in an industry that’s kind of stuck for cash right now. They were all about us as a group, but they were asking us to change up our style. And they weren’t seeing our vision. It took a UK label, Parlophone Records, who has the Beastie Boys and Gorillaz out in London to really be like, “Hey, we get the vision you’re going for, we get the music that you want to make. Let’s clear a sample, make a video and let’s see what happens.” They really took a willingness to experiment. But one thing that I’ve noticed is the UK crowds are very open minded to the blending of genres, which is really good for us because we do that so much in our music. They definitely go crazy there for electronic music and that broad term. It’s only really started infiltrating America in the last couple of years. We can’t wait to translate what’s gone on over there to the U.S.

How is it performing in front of the U.K. crowds?

Noah: It’s been great. We did a little mini-tour with this band Hockey.

Chidera: Yeah, we are going to headline our first tour. In May we're going to go back and play 21 shows.

Being that your base is hip-hop and you're from the East Coast, why did you decide to go the electronica rap route?

Chidera: When I first started off as a freshman in Drexel with this Chiddy Bang thing, I had no idea what I was going to step into. My whole idea was just going to rap and then Noah comes along and he’s like, “Let’s chop up indie samples.” That was our whole thing. Our first song was a Weezer track we chopped up. It was just crazy how we put it together on MySpace and people responded to it.

Noah: I’m influenced by the DJ Premier’s, the Neptunes and the J Dilla’s. I was always trying to push the boundaries and do something different. And it wasn’t until I met Chidera that I was like, You know what, maybe it’s time to just try something that doesn’t sound like something that was done before. So for me, with making beats, I totally get what you are saying…that whole East Coast and broader rap sound…that’s what I was doing in high school. But in an industry that’s so difficult to be successful, maybe it’s time to give people something they’ve never heard.

Did you guys finish college?

Chidera: Nah, we did one year [Laughs].

Noah: Now we are on a pause.

How did your parents react to that in the beginning?

Chidera: Of course, there was opposition like, “You want to leave school??? What are you doing?” But over the time we were able to convince them. We have a good team around us. They’ve seen the progress of us getting signed and charting in the UK. We are going all over the world, so at that point it was like, let’s lend our support and see where it goes.

Noah: For me initially, I was very worried because my parents didn’t have a lot of money and I was on Drexel on scholarship for music production. But when I told them they were like, “We knew you were going to be in school for a limited time and do music.” It got the point I was learning more by meeting people and the experience of it than just sitting in a classroom. My parents ended up being very supportive.

Chidera: And it really turned out for the better because the response has just grown exponentially. The whole Chiddy Bang operation is about being different. Everything we do is real unconventional. Even though we blew up in the U.K. first, I wouldn’t change that for the world because that goes down in history of just doing shit in a different way.

And there have been other American music acts that made it in the U.K. first, right?

Noah: Right. Jimi Hendrix did the same thing. And so did the Roots…they were releasing singles in the U.K. way before they were releasing them here. It’s really all about what an open-minded crowd is feeling the most. Any artist is going to take that and go with whatever they can get.

A few months ago you were co-signed by Kanye West when he placed your video “Opposite of Adults” on his site. How did you react to something as huge as that?

Noah: I feel like Kanye ushered in the kind of new school sampling with what he did with Daft Punk and all the other left field artists like that. As a producer he’s definitely a hero of mines.

Chidera: And as a rapper, Kanye was a hero for me. I didn’t even believe he placed our video on his site. We had to verify it because it was unbelievable.

Have any other American MC’s reached out to you for collaborations?

Chidera: Black Thought is our mentor. He was one of the first person to reach out to us. He’s a legend in the game, an OG in the hip hop scene in Philly. We were able to get him on our mixtape. I know people were like, “How did this little known act get a verse from Black Thought?” But he’s a real dude and he co-signed us early on.

Noah: If you grew up in Philly and was a hip-hop kid The Roots—Black Thought and ?uestlove—are all your musical uncles.

So we've all heard the EP Opposite of Adults you released in the U.K. When will we see your full-length debut album?

Noah: Very soon…we are on it. We don’t have a title yet.

Chidera: We're still on a journey as musicians. Now it’s like, what’s next? We have the deal, we have the publishing deal, we charted in the UK, and it’s a celebration. The single “Opposite of Adults” has moved over 100,000 units in the UK. That was huge. [It was just released] in the States on 4.20.

Noah: [Laughs] And that was not intentional…that was something the label put together and we were like, “You do realize that that’s a ‘holiday’ for Americans?”

Chidera: [Laughs] Whatever it is, we are making some moves.

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Tory Lanez Sued For Alleged Attack In Miami Nightclub

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The onetime reality star alleges that Lanez, along with his entourage and security team, punched and attacked him in the nightclub. According to reports, Prince claims to have suffered blunt force trauma to his head, neck, and chest, in addition to contusions, bruises and anxiety, as a result of the incident. He is suing for unspecified damages.

“They backed me into a corner, and once I was there, they started stomping on me, jumping me,” he recalled to NBC Miami.

He believes that the friction stemmed from an Instagram post about music. “They felt that I was insinuating that they stole the record from me, and I was just like, no, I would never do that, that was never my intention. I had no issue with him at all.”

A portion of the incident was captured on cellphone video. Prince stated that he knew Lanez prior to the run-in, and helped get him into clubs before.

His attorney, Marwan Porter of Porter Law Firm, called the violent incident “a chronic problem” with Lanez who is accused of shooting Megan Thee Stallion in July. The 28-year-old recording artist has yet to publicly address either incident.

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Cardi B Opens Up About Filing For Divorce From Offset

Cardi B took to Instagram Live on Friday (Sept. 18) to air out a few things about filing for divorce from Offset.

The Bronx rapper made it clear that she didn’t file for divorce as a publicity stunt to promote her upcoming album. “I’m not doing it for clout and on top of that I don’t need stunts to sell music,” she said. “I’m not [trying to] brag but don’t ever say I’m doing anything for clout. My first album is three-times platinum and I didn’t need no stunts to do that. My [“Wap”] single is no. 1 worldwide why would I need stunts to sell music? I don’t need stunts — [especially] when it comes to family — to sell anything, so don’t play yourself.”

As for the reason for the divorce filing, the estranged couple simply grew apart. “Nothing crazy out of this world happened, sometimes people really do grow apart. I been with this man for four years. I have a kid with this man, I have a household with this man…sometimes you’re just tired of the arguments and the build up. You get tired sometimes and before something happens, you leave.”

“I just wanna' be a free bird,” Cardi said after questioning whether people secretly want infidelity to be the reason for the split.

“I am the f**king clout,” she added. “I never needed anything. I never needed no stunts to sell sh*t.Why would I need anything to sell my next album?”

Speaking of the new album, Cardi has been indecisive about choosing her next single because “WAP” did so well. “That means that my second single has to be even better.”

Towards the end of her venting session, Cardi reiterated that she’s focusing on her work, and revealed that she's starting new business for her daughter Kulture.


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New Music: Alicia Keys, Tiye Phoenix, Marc Rebillet & LA's Problem All Drop Heat

Alicia Keys is back with her full length album, Alicia and the wait has been too long for us in music land. After a four year hiatus, Keys returns and her lead off single with Khalid "So Done" has that AK soul that we love. This album seems to find Keys at her most free, as the pressures of making a hit album is behind her. The piano is her companion and compliments her so well, however, lyrics and the songwriting is what AK prides herself on most. Get with her today at 6pm with American Express as she will perform on Youtube here.

For those that still haven't gotten the memo, let me put it in caps...LA'S DOPE MC, PROBLEM IS A HIP-HOP GREAT! Now that we have that out the way, let's get on the line about how his Coffee & Kush Vol. 2 album is even more introspective and transparent than Vol. 1 which was released earlier this year. The song, "Keep Ya Head" is the perfect soul sonic detail for what we have gone through as a society. Letting the listener know to keep their head on in these trying times, while helping those around you that you care about. It's a step-by-step rule book on how to maintain and raise up others. Visually on point video and album packaging wise (big shout to VIBE contributor Laetitia Rumford on the cover art), Problem has us ready for the upcoming final project of the Coffee & Kush trilogy.

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The amount of music that gets released these days is so overwhelming that the joy of listening to such quantity turns to anxiety in trying to catch it all...but what a wonderful problem to have. Like just before trying to write this weekly round up, I ran across an IG post by the Triple OG @ICET. He shared the musical genius of the sometimes shirtless, but usually silk robe rocking @marcrebillet. He's made a name for himself on social media by making up super groovy tunes as the DJ entertainment at restaurants and showcasing his beat building skills in his simple audio set up in his Brooklyn apartment. Get a load of the intensely dope space funk jam (I've had it on repeat for the last 30mins) "You And Me." With a co-sign from the Queen Badu herself, trust that he's one to watch folks.


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