Spotify users will be able to mute certain artists, for their listening pleasure. The streaming company introduced a “don’t play this artist feature” as apart of a new IOS app update, according to Thurrott, which got its hands on an early version of the feature.
The block button allows listeners to banish specific artists from their personal music libraries, and stops them from popping up in automatically curated playlists, and other pages on the music streaming app. In order to utilize the mute feature, users clicks on the menu above an artists’s page and selects the “don’t play” option. The feature doesn’t work for songs that the artist may be featured on, the Verge reports.
The update could be a middle ground for Spotify as it faces increased pressure in wake of the #MuteRKelly movement, and Lifetime’s Surviving R. Kelly documentary. A Change.org petition calling for Spotify, Apple Music and YouTube to remove R. Kelly’s music from its services is close to garnering 150,000 signatures.
Last year, Spotify briefly removed Kelly, XXXTentacion and T-Kay (a Texas rapper convicted of murder) from featured playlists due to the company's hateful conduct policy. “We don’t censor content because of an artist’s or creator’s behavior, but we want our editorial decisions -- what we choose to program -- to reflect our values,” the company explained in statement to Billboard last May. “When an artist or creator does something that is especially harmful or hateful, it may affect the ways we work with or support that artist or creator."
Spotify abandoned the plan after pushback from fans of the artists singled out, and industry heavyweights like Top Dawg Entertainment founder Anthony Tiffith, whose label imprint is home to Kendrick Lamar, SZA, ScHoolBoy Q and more.
Tiffith reached out to Troy Carter, Spotify’s global head of creator services, and threatened to remove his artists’ music from the streaming service. “I don't think it's right for artists to be censored, especially in our culture,” Tiffith told Billboard. “How did they just pick those [artists] out? How come they didn't pick out any others from any other genres or any other different cultures? There [are] so many other artists that have different things going on, and they could've picked anybody. But it seems to me that they're constantly picking on hip-hop culture."