H&M To Launch E-Commerce in the U.S.


Everyone’s favorite fast fashion retailer H&M is finally launching e-commerce in the U.S., the world’s largest online market.

Don’t go clicking just yet — we’ll have to wait until the end of the year before we can start impulse buying our quick hits.

“We are expanding our online and catalogue sales,” said H&M CEO Karl-Johan Persson in a statement tied to the company’s annual earnings report. “At the start of 2011, we are launching the new H&M Shop Online in the markets where we offer online and catalogue sales already. Around year-end we plan to start online sales in USA, the world’s largest online market.”

Read more at Stylelist.

Tags: Beauty, News