Will.i.am Named ‘Director Of Creative Innovation’ At Intel

Things just got realer for Black Eyed Peas front man, will.i.am.

Aside from being a multi-platinum artist/producer, will has been hired as the “director of creative innovation” at Intel technology. He’ll be engaging in a multi-year, creative collaboration with the corporation.

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” said will.i.am in a press release. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

The creative guru will be working with Intel on various endeavors across the “compute continuum” that may include such devices as laptops, smart phones and tablets.

“We’re thrilled to tap into the limitless creativity will.i.am brings to the table. He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally,”Added Deborah Conrad, Intel vice president and chief marketing officer.“

She continued: “We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers.”

While details on the deal have not yet been specified, Intel is aiming to combine technology and entertainment moving forward.

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