Cedella Marley by Rolo De Campo

Cedella Marley Will Design PUMA's Jamaican 2012 Olympic Gear

Just days before Bob Marley's 66th birthday, it has been announced that the King of Reggae's daughter — fashion designer Cedella Marley — will design the PUMA Jamaican Track & Field team's Olympic, podium, and ceremony wear for the London 2012 Olympic Games.

The new designs will be worn by the entire team, including three-time Olympic gold medalist Usain "Lightning" Bolt, who endorsed the decision to the fullest. "It's just going to be awesome," said the world's fastest man. "For a Marley kid to be doing this—they're like a legend in Jamaica. I think it's a good collab to come together and show the spirit of Jamaica."

 

“It is truly an honor to design this collection for my home country and my home team,” said Cedella Marley. “It’s not even a dream come true because it’s something I never dreamed would be possible."

In addition to fashion design, Bob & Rita Marley's firstborn daughter is also a children’s book author and the CEO of Tuff Gong International—the record label founded by father Bob Marley in 1965. She is also the director of Marley and Company which manages Bob’s image and music rights and helms the merchandising conglomerate The House of Marley. A life-long philanthropist, Marley is currently overseeing operations for The Bob Marley Foundation and 1Love.org, which aligns well with PUMA’s own commitment to giving back.

Cedella says she got her start as a designer purely by accident. "Touring with my brothers and sisters in The Melody Makers I just wanted us to stand out," she recalls. "We were bringing something new to reggae, and I wanted to express that in the clothing." She eventually progressed from "deconstructing" pieces for the stage to creating her own fashion line, Catch A Fire, named for one of her father's early albums. After seven years she has moved on to focus on Cedella Marley Design.

Staying true to PUMA’s DNA of "sportlifestyle," the collection will incorporate high-tech fabrics and silhouettes engineered to enhance the performance of all the athletes. "Designing for Usain Bolt and the Jamaican Olympic team, I just have to make sure my fabric choices are right," says Cedella Marley, whose unique desgins draw inspiration from the vibrant colors of Jamaica as well as its African roots. "I would love for them to feel like they're in their own skin. So that's going to be my main focus, to make sure they feel like they're in their own skin." All eyes will be watching the Jamaican Track & FIeld team in the Summer of 2012—especially when Usain Bolt attempts to break his own records in the 100m and 200m. "We're gonna burn up the tracks," Cedella predicts.

A track runner in high school along with her sister, Cedella says she always to run the last leg in relays. She remains a huge fan of the sport to this day. "I remember last Olympics watching our team walk out," the designer recalls. "And of course as a Jamaican I felt proud. I think we're gonna stand out a little bit more in 2012. Everybody's gonna be watching... because it's like Pow!" 

PUMA's partnership with Marley, eldest daughter of the Jamaican family dynasty, underscores the brand's long-term commitment to the Caribbean nation, with its rich cultural heritage, global music contributions, and its paralleled dedication to Atheletics. Since 2002, PUMA has sponsored the Jamaican Amateur Athletic Association (JAAA), which is the governing body for Track and Field in Jamaica, and the Jamaican Olympic Association. In addition to this, PUMA helps to foster young talent through sponsorship of 7 high school track and field programs. This partnership also drives the annual ISSA Boys & Girls Track and Field Championships, dubbed "The Champs" which is lauded as the most popular sporting event in Jamaica and the place where many of the world-renowned sprinters got their start. PUMA is a partner of pre-Champs meets including the Gibson Relays and various Invitationals. Outside of the high school sphere, PUMA is the main partner of the Reggae Marathon, which takes place each December in Jamaica and draws distance runners from all over the world.

Cedella Marley describes the relationship between PUMA and Jamaica and the Marleys as "a perfect blend of fashion, music, excitement, joy... You know, the whole lifestyle. It's like, we're laid back, but still fierce."

 

 

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Day N Vegas Fest: Kendrick Lamar, J. Cole, Travis Scott To Headline

A new music festival is coming to town, and it's looking like one of the most lit lineups in recent memory.

November is the month for the inaugural Day N' Vegas Festival, which is reportedly going to be held at the Las Vegas Festival Grounds near Las Vegas Boulevard and Sahara Avenue. Kendrick Lamar, J. Cole and Travis Scott are expected to headline the event, which takes place from Nov. 1-3.

Other performers at the event include Juice Wrld, Lil Uzi Vert, Megan Thee Stallion, Migos, 21 Savage, Tyler, The Creator, Schoolboy Q and many, many more.

The reaction from the Internet ranged from sheer excitement to inquiries about the validity of the lineup, due to the heat emitting from the flyer. Per Las Vegas' KTNV, the festival is indeed real, and  "Tickets for the festival are set to go on sale June 28 at 12 p.m. and start at $299 for early-bird general passes."

Check out the lineup below.

✨ Day N Vegas Nov 1-3 in Las Vegas 🎰 Tickets on sale Fri 6/28 at 12pm PT ♣️ Only $10 down for a 3 day ticket ♦ https://t.co/FkfhrOFFxi pic.twitter.com/Jxe28EIpQG

— Day N Vegas (@DayNVegas2019) June 24, 2019

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Lil Nas X's '7' EP Reportedly Projected To Top Billboard Chart

Not only does Lil Nas X have the biggest song in the country for the 12th straight week, but there’s a chance that his debut EP will also nab the top spot on Billboard’s 200 Albums Chart.

Per Hits Daily Double, the 20-year-old’s recently-released EP 7 is projected to top the coveted albums chart. According to the site, the EP is projected to move 70,000 units, with 4,000 to 7,000 of those units being from pure album sales.

Besides “Old Town Road,’ Lil Nas X’s other songs on the album are making waves. His new song “Panini” reportedly topped Spotify’s songs chart this past weekend, while his song “Rodeo” featuring Cardi B has also received praise.

Lil Nas X performed “Old Town Road” with Billy Ray Cyrus at the 2019 BET Awards, check out his performance below.

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Swizz Beatz Brings Something Different To Mariott Bonvoy Amex Customers

Before becoming one of hip-hop's superproducers and graduating from Harvard Business School, Kasseem Dean was just a kid from The Bronx who gravitated to the art he saw. Whether it was the graffiti on the trains and the brick walls or the fashion of the late 80s and early 90s, Dean, better known as Swizz Beatz, digested it all.

Now, with a few hits and Grammy's under his belt, the 40-year-old multihyphenate's newest muse is the upliftment of other living artists by way of The Dean Collection. Collaborating with American Express and Marriott Bonvoy, a new travel program for Mariott International, Swizz Beatz, premiered his latest art installation "Deluxxe Fluxx" inside Manhattan's Skylight Studios.

Created by Brooklyn-based duo Faile & Bäst, members of the media, musicians, art lovers and more were able to take part in the immersive experience, which featured neon-colored lights, old-school arcade games, and music that wasn't "regular," as Swizz said.

Before the night's activities began, VIBE caught up with  Mr. Dean to discuss the newest addition to the collection, what art has done for him and what he thinks art is supposed to do for the masses.

How are you, Mr. Dean? I'm good. I love that you call me Mr. Dean.

Well, that's how I was raised.  Respect. Blessings. My first question to you is: The Dean Collection began in 2014 and from my understanding, you started it because you wanted to support living artists. It's one of the reasons, yes.

So, what triggered the launch? The Dean Collection started as me and my wife's personal collection because we wanted to create a museum for our kids to run when we weren't here anymore. It was all about building a legacy. But then we realized shining a light on living artists with our star power, created more star power and more synergy, more education. More! More! More! This isn't something we should keep private. This is something the masses should know and we should help hundreds of thousands of artists around the world if possible with our gift. It's just been a blessing. What is it about FAILE that you took to? Well, I've been a fan of colors and vibrations for a long time and these guys have been killing it for a long time. They're such masters of their craft. I feel our culture needs to understand FAILE and we should support them and celebrate them as creatives. I just wanted to show the culture an amazing experience and different forms of art, not only canvasses on the wall but also an immersive experience. Even the music I'm going to play tonight is not going to be regular. "I want people to know I celebrate all artists. Whether you're African-American, white, Asian, you name it. We at The Dean Collection celebrate all artists."

What is it about this kind of art, like you said not just canvasses on the wall, that feeds you? Well, it's visually and sonically stimulating. Most of us are in our heads all day-- Superfacts. dealing with what we're dealing with, so if I can bring you into a world that can take you away from negatives and bring you into a positive and a creative state of mind, then we've done a good job and that's what art is supposed to do. Art is supposed to take you to another level. Although my next show might be canvasses, this particular one in New York City I felt that we needed this in the city right now just to shake this up.

I'm a disrupter, my partners Amex and Marriott they've been disrupters as well for a long time, and it's organic. When you come in here you feel like it's about the creativity. Even though we have strong brands backing us--and all artists need strong brands to back them--but its how you collaborate with those strong brands, and the artists trust The Dean Collection to represent them well. What are you wearing? I have on vintage Dickies. This is my Father's Day gift from my wife and my kids. I have on a cool G-Shock that happened to match the vibe. I dig it. Thank you. Oh, and these shades I've got are ECOODA. My last question: You're a kid from The Bronx. Before Ruff Ryders, before Harvard Business School before you met the love of your life how did art keep you? You know, different sides of the art kept me. Growing up in The Bronx, I grew up with graffiti on the trains and on the walls. It excited me. I grew up around fashion where you painted the back of your jacket. It excited me. I grew up around DJs and music and DJing so that excited me. Those chapters have been written before, how they organically came out, I just let it flow.

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