Cedella Marley by Rolo De Campo

Cedella Marley Will Design PUMA's Jamaican 2012 Olympic Gear

Just days before Bob Marley's 66th birthday, it has been announced that the King of Reggae's daughter — fashion designer Cedella Marley — will design the PUMA Jamaican Track & Field team's Olympic, podium, and ceremony wear for the London 2012 Olympic Games.

The new designs will be worn by the entire team, including three-time Olympic gold medalist Usain "Lightning" Bolt, who endorsed the decision to the fullest. "It's just going to be awesome," said the world's fastest man. "For a Marley kid to be doing this—they're like a legend in Jamaica. I think it's a good collab to come together and show the spirit of Jamaica."

 

“It is truly an honor to design this collection for my home country and my home team,” said Cedella Marley. “It’s not even a dream come true because it’s something I never dreamed would be possible."

In addition to fashion design, Bob & Rita Marley's firstborn daughter is also a children’s book author and the CEO of Tuff Gong International—the record label founded by father Bob Marley in 1965. She is also the director of Marley and Company which manages Bob’s image and music rights and helms the merchandising conglomerate The House of Marley. A life-long philanthropist, Marley is currently overseeing operations for The Bob Marley Foundation and 1Love.org, which aligns well with PUMA’s own commitment to giving back.

Cedella says she got her start as a designer purely by accident. "Touring with my brothers and sisters in The Melody Makers I just wanted us to stand out," she recalls. "We were bringing something new to reggae, and I wanted to express that in the clothing." She eventually progressed from "deconstructing" pieces for the stage to creating her own fashion line, Catch A Fire, named for one of her father's early albums. After seven years she has moved on to focus on Cedella Marley Design.

Staying true to PUMA’s DNA of "sportlifestyle," the collection will incorporate high-tech fabrics and silhouettes engineered to enhance the performance of all the athletes. "Designing for Usain Bolt and the Jamaican Olympic team, I just have to make sure my fabric choices are right," says Cedella Marley, whose unique desgins draw inspiration from the vibrant colors of Jamaica as well as its African roots. "I would love for them to feel like they're in their own skin. So that's going to be my main focus, to make sure they feel like they're in their own skin." All eyes will be watching the Jamaican Track & FIeld team in the Summer of 2012—especially when Usain Bolt attempts to break his own records in the 100m and 200m. "We're gonna burn up the tracks," Cedella predicts.

A track runner in high school along with her sister, Cedella says she always to run the last leg in relays. She remains a huge fan of the sport to this day. "I remember last Olympics watching our team walk out," the designer recalls. "And of course as a Jamaican I felt proud. I think we're gonna stand out a little bit more in 2012. Everybody's gonna be watching... because it's like Pow!" 

PUMA's partnership with Marley, eldest daughter of the Jamaican family dynasty, underscores the brand's long-term commitment to the Caribbean nation, with its rich cultural heritage, global music contributions, and its paralleled dedication to Atheletics. Since 2002, PUMA has sponsored the Jamaican Amateur Athletic Association (JAAA), which is the governing body for Track and Field in Jamaica, and the Jamaican Olympic Association. In addition to this, PUMA helps to foster young talent through sponsorship of 7 high school track and field programs. This partnership also drives the annual ISSA Boys & Girls Track and Field Championships, dubbed "The Champs" which is lauded as the most popular sporting event in Jamaica and the place where many of the world-renowned sprinters got their start. PUMA is a partner of pre-Champs meets including the Gibson Relays and various Invitationals. Outside of the high school sphere, PUMA is the main partner of the Reggae Marathon, which takes place each December in Jamaica and draws distance runners from all over the world.

Cedella Marley describes the relationship between PUMA and Jamaica and the Marleys as "a perfect blend of fashion, music, excitement, joy... You know, the whole lifestyle. It's like, we're laid back, but still fierce."

 

 

From the Web

More on Vibe

Getty Images | Mike Pont

R. Kelly Turns Himself In To Chicago Police On Sexual Abuse Charges

R. Kelly turned himself in to authorities in Chicago Friday (Feb. 22), hours after being charged with 10 counts of aggravated criminal sexual abuse. Kelly, 52, was met by a flood of cameras when he arrived at the precinct. Officers quickly led him away in handcuffs.

The Grammy winner, whose birth name is Robert Kelly, is expected to remain in custody overnight before appearing in court Saturday for a bond hearing, reports the Chicago Tribute.

Earlier in the day, Cook County State Attorney’s Kim Foxx announced charges against the singer who is accused abusing four victims, three of whom are between the ages of 13 and 17, according to a grand jury indictment. Cook County Judge Dennis Porter authorized an arrest warrant for Kelly with no bail amount.

Kelly has claimed innocence for years, amid numerous allegations dating back more than a decade.

Steve Greenberg, Kelly's lawyer, maintained Friday that his client is an "innocent man," and that all of his accusers are "lying."  Greenberg tweeted earlier in the day, that Kelly would be surrendering between 11 p.m. and midnight, at the Area South location.

If convicted on all charges, Kelly faces up to 70 years in prison. See video of his surrender below.

Continue Reading

DESUS & MERO Bring the Brand to Showtime in Their Series Premiere

"Bodega Boys in the building!" That's how Desus Nice and The Kid Mero started the first episode of their new half hour show on Showtime. The "Bodega Boys," as Desus and Mero like to be called, took their comedic talents from Viceland and secured a slot for their talk show on the network. After airing on Thursday night, they posted the full episode on YouTube to give fans and a new live studio audience a look at what they have to offer.

The first episode of their new series did not disappoint. The two comedians represented their roots in the Bronx to the fullest by incorporating the class bodega backdrop as well as inviting none other than Bronx native, and United States Representative for New York,  Alexandria Ocasio-Cortez, as their first guest. The TV personalities greeted the politician with their now famous "yerrr" and managed to keep things light by bonding over the memes they receive from Twitter users while also managing to keep things serious as they talked about AOC's come up.

In the debut of the show, Ocasio-Cortez made the trip back to the Bronx to chat with the former Guy Code cast members, but the "Bodega Boys" also made a trip down to the nation's capital, Washington, D.C. During the trip to D.C. Desus and Mero presented the member of the Democratic Party with a flag of Puerto Rico, representing her roots, and they also were able to meet representatives Ilhan Omar and Rashan Tlaib of Minnesota and Michigan, respectively.

"Am I a gentrifier?" Ocasio-Cortez asked. "No! How are you a gentrifier? You moved from the Bronx to D.C.!" Mero responded.

Ocasio-Cortez's presence on the show wasn't the only highlight of the first episode. Desus and Mero have added a new element to their talk show, which are skits. The skit the two debuted on their talk show poked fun at the controversial Oscar-nominated film, Green Book. Before presenting the skit, Desus described the film as being, "basically just Friday with racism."

The skit features Mero playing the role of the white driver, Tony Lip, while Desus plays the role of the Black pianist. Throughout the entirety of the skit, Desus and Mero show how they feel "Green Book" was made to make white people feel as if they weren't racist in a time where racism was quite obviously prevalent.

"Wait, there's another one of these movies? What is wrong with you people? Please leave us alone. It's not our job to make white people feel better about race stuff," was a fake quote about the movie included in the skit.

Catch DESUS & MERO on Showtime every Thursday night at 11! You won't want to miss out.

 

Continue Reading
Gabe Ginsberg/Getty Images

Ja Rule Gets Candid About Fyre Festival's 'Crazy Situation'

Ja Rule's role in the disastrous Fyre Festival has been riddled in speculation since the release of Hulu's and Netflix's respective documentaries detailing the disastrous "luxury" event. Speaking with TMZ, the "I'm Real" rapper reflected on his position in the festival's planning while motivating young moguls in the making.

"For any young visionary or entrepreneur just be hands-on with your stuff, if it's your baby and you want to create something amazing for the world to see, make sure you see it through, make sure you are the one overseeing everything, make sure you are the CEO of the company, even if you are not an experienced CEO," the 42-year-old said.

Ja continued by acknowledging the fault he played in the havoc that ensued during Fyre Fest and claiming he had no intention of hurting anyone.

"You know it is okay to make some mistakes along the way and that's what I learned the most, I am not an experienced CEO and I didn't want to make the mistakes but obviously, the CEO (Billy McFarland) of the company made the biggest mistake of them all. So I learned a lot from the situation and I am just looking forward to the next thing."

The rapper-entrepreneur recently teased the idea of a new and improved Fyre Festival saying: "It is the most iconic festival that never was. So I have plans to create the Iconic Music Fest, but you didn’t hear it from me."

TMZ initially stopped the Queens-bred rapper to speak about Andy Glyn, a member of the Fyre Festival staff, who was infamously asked to perform fellatio on the head of customs to get a shipment of Evian water cleared for the destination festival.

Watch Ja Rule's hot takes on the Fyre Festival below.

Continue Reading

Top Stories