The Curious Case Of Britney Spears (Pg. 5)


Since the late 90’s, no other performer has been more responsible for introducing new pop production and songwriting talent to the masses. Swedish studio wizard Max Martin, who since 2010 has written or co-written a cavalry of radio anthems that includes Katy Perry’s “Teenage Dream,” Pink’s “Raise Your Glass,” Taio Cruz’ “Dynamite,” and Usher’s “DJ Got Me Falling in Love” solidified his superstar hit-making rep after crafting the heavy mechanical pop of  “Baby One More Time.” And Dr. Luke has seen his stock rise dramatically following his work on the Circus album.

“Some of Britney’s past work really introduced the whole European sound that’s popular today,” points out Mitchell. “Britney was sort of ahead of that in some ways. You think back to ‘Toxic’ and ‘Breath On Me’—collaborations with Bloodshy & Avant and other Swedish producers—she was ahead of the curve on that. All you have to do is look at the Grammy’s this Sunday and see the influence Britney’s songwriters and producers have had. Both Martin and Dr. Luke are up for awards for Katy Perry’s album.”

Keri Hilson, who co-wrote Spears’ 2007 racy track “Gimme More,” says the singer’s global sound has also had a huge impact on R&B. “Pop used to be only Britney, the Backstreet Boys and N’ Sync,” Hilson says. “But today it has evolved into so much more. I love how R&B has become pop music. I don’t take offense to being called a pop artist because R&B is different now. The success of an artist like Britney made it cool to be a pop artist.”

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