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Fashion Flavor: Audio Push Discusses What Killed The Jerking Culture And Their Fashion Influence On The Mainstream

Pricetag and Oktane created a microscope on the jerking culture of SoCal when they released "Teach Me How To Jerk". The semi-instructional single, along with the New Boyz's hit "You're A Jerk", made all regions aware of west coast trends not only in music but also in fashion. Since the 2009 wave of insanely athletic dance moves and high-energy tracks, the movement has halted almost into non-existence except for the lingering Dougie and eye-catching Cat Daddy. While the skinny jeans and bright-colored threads are still on the rise, the Audio Push duo explain to VIBE Vixen how the jerking wave shifted, why they're staying away from what's "trendy" and their upcoming project The 7th Letter. -Niki McGloster


To start off, just explain what jerking is or was as a whole.
Pricetag:
A lot of the people who jerk and the clothes they wear we really don’t even condone because it consists of bright-colored skinny jeans and zebra and leopard jeans. The fly jerk wear is dope vests, jackets, but the skinny jeans was the stamp for the jerking movement. Vans, skateboard kicks and bow ties and all that type of stuff, but then the posers...
Oktane:
They just take it extra overboard.
Pricetag: They’re trying to be so different that they’re being crazy. [Laughs]

So basically, you would say there’s the real jerking culture versus a fake jerking culture?
Pricetag:
I wouldn’t say “fake”, I would just say [that there is] a fly jerking culture versus a you-try-too-hard-and-you’re-extra-and-getting-on-my-nerves jerking culture [Laughs].

[Laughs] Okay, so take me back a little bit. How did this culture develop?
Oktane:
Jerking actually came from gang-banging. Like, it was a dance that gang members did. Like, the anti-dance. If you were in the party and everyone was dancing, [the gang members] would be doing the jerk. I’d have to be in front of you to show you.
Pricetag: It was gangstered out.
Oktane: Yeah. It didn’t look like a real dance. Then party kids took it, put extra fly moves to it, added the Reject and all that to it, and it just exploded once we started making songs about it and stuff.

Definitely. Its buzz has died down a bit now, but it still has a heavy influence in fashion. How do you feel about when it had completely taken over?
Pricetag:
I feel like the wave died quick because the people of the culture didn’t really know how to capitalize on the culture. The people in the jerk culture made it become a gimmick versus it being a real movement, you know? And that sucked, but it was crazy. We just came back from Africa two weeks ago, and when we performed “Teach Me How To Jerk” out there, you would have thought Michael Jackson was performing.
Oktane: That’s not even joking!
Pricetag: It was that crazy, and then they just made us think how much it sucks that the movement didn’t get to last.
Oktane: It became so channeled into one dance and there’s still a grip of kids that do other dances, but since we’re so caught on jerking, it just died out fast.

So it does have an very international fanbase?
Pricetag: Definitely! It went international and those are the people who actually embrace it more. The people who aren’t from the States or from California, they’re the ones that go the craziest about it. People in California don’t really jerk no more; we definitely don’t jerk anymore!

Gosh! It died in the jerking “mecca” too?
Oktane: It’s not even that it’s the Jerk because there’s still other dances that the “jerking kids” do, but jerking is not the dance that they do anymore. Like, people still dougie. It’s just a style of dance when they’re in parties that’s not called jerking.

The Cat Daddy and all those type of dances are apart of that culture too, right?
Pricetag: Definitely!

Okay, so to clear up the confusion, what is the name for all of the dancing since jerking was only one part of the whole entirety?
Pricetag:
All of it was called “jerking”, but so many people in the culture didn’t know how to explain it, and we could only explain it so much. Us and The New Boyz, there was only so much of it that we could explain. When we made our record, “Teach Me How To Jerk”, we tried to make it clear what was what, you know what I mean? But it was all called The Jerk. Now, I don’t even know what to call it because they’ll Jerk and Jig and Cat Daddy and Dougie. They’ll do it all in one. Now, we just gettin’ off.


Do you think it’ll come back in a major way again like it did before?
Oktane: I feel like dancing will never die as long as there’s music. There will never be a time when dancing will die. As soon as people stop being too cool to dance to music and whenever they realize there’s no age limit where you’re too old to dance to some music in a club, that’s when it’ll be back to where dancing is a huge part of music.
Pricetag: But I don’t think jerkin’ will come back. It was just something that came and went too fast. The Harlem Shake was around forever; the Chickenhead was around forever. Crumping is still around. See how people can still crump after twleves years and it’s really like a dance? Like, break dancing and pop locking that could have been jerking, but it wasn’t done right. The Cat Daddy is not going to be out forever. The Dougie is dying down slowly, but there will be new dances.

Now, let’s step back into the fashion of it all. How did you guys fall in love with skinny jeans and that whole style?
Oktane:
Well Price had on skinny jeans before me, before anybody I know and before wearing skinny jeans was cool.
Pricetag: I was like 15, and I was just tired of dressing like everyone. I used to see punk rockers and skateboarders who dressed fly to me. They were fly period, and I liked it. I can honestly say that we branded a lot of this stuff in the jerking movement. You would see people like Pharrell [and] Kanye. They wouldn’t have skinny jeans on, but they would have slim fits or straight legs jeans on, but we just took it to the max. It just happened. And the foxtails? We branded that. We were the first people to ever wear foxtails. Everyone knows that we were the ones who started it.

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Kush & Splendor: 5 CBD Beauty Products That’ll Take Your Self-Care Routine From 0 To 100

Lotions, creams, and salves—oh my! With cannabidiol (CBD) popping up in just about every product you can imagine, the cannabis-infused beauty industry is clearly on the come-up. In fact, analysts predict that the “wellness” movement—as well as the legalization of Mary Jane across the world—will help rake in $25 billion globally in the next 10 years, according to Business Insider. That’s 15 percent of the $167 billion skincare market.

And what better way to up the ante on one’s wellness routine than with all-natural CBD? Just ask Dr. Lana Butner, naturopathic doctor and acupuncturist at NYC’s Modrn Sanctuary, who incorporates CBD in her treatments.

“CBD is a fantastic addition to acupuncture sessions for both its relaxation and anti-inflammatory, pain-relieving effects,” Butner shares with Vixen. “The calming effects of CBD allows for patients to deeply relax into the treatment and really tap into the parasympathetic nervous system, which is responsible for rest, digestion and muscle repair/regeneration.”

She adds that CBD’s pain-relieving effects are “far-reaching,” from muscular and joint pains to migraines and arthritis—and even IBS and indigestion.

The magic lies in CBD’s ability to impact endocannabinoid receptor activity in our bodies. Without getting too wordy, our bodies come equipped with a system called the endocannabinoid system (ECS), which is the HBIC over our sleep, appetite, pain and immune system response. Also known as cannabidiol, CBD teams up with this system to help reduce inflammation and interact with neurotransmitters. According to Healthline, CBD has also been scientifically shown to impact the brain’s receptors for serotonin, the neurotransmitter responsible for regulating our mood and social behavior.

All that said, it’s important to note that not all CBD products are created equal. Many brands cashing in on the green beauty wave use hemp seed oil, sometimes referred to as cannabis sativa seed oil, in place of CBD... which doesn’t make them any less great! Hemp seed oil is actually high in antioxidants, amino acids, and omega-3 and -6 fatty acids—all of which are thebomb.com for your skin.

“It’s generally viewed as a superfood and is great for adding nutritional value to your diet,” Ashley Lewis, co-founder of Fleur Marché, told Well and Good last month. “In terms of skin care, it’s known as a powerful moisturizer and skin softener that doesn’t clog pores or contribute to oily skin.”

However, when companies start marketing CBD and hemp oil as one-in-the-same, that’s when things get a bit tricky.

“The biggest issue is that hemp seed oil and CBD are two totally different compounds that come from different parts of the hemp plant, have different makeups, and different benefits,” Lewis added. “Marketing them as the same thing just isn’t accurate and does a disservice to consumers who are expecting certain benefits that they won’t get from hemp seed oil and who are often paying more for what they think is CBD.”

So if you’re looking to benefit from the perks specifically attributed to CBD, make sure you’re reading labels before buying, and don’t be afraid to ask questions. Hell, ask for a product’s test results, while you’re at it. It never hurts to be sure.

Now that we’ve got that out of the way, are you ready to see what all the hype is about? For this 4/20, we rounded up a few CBD (and hemp!)-infused products to help give your self-care routine a bit of a boost. Looks like your holiday just got that much kushier. You’re welcome!

Note: Data and regulations surrounding CBD and its use are still in development. That said, please don’t take anything written in this post as medical or legal advice, and definitely double check the laws in your state. Also, please do your body a favor and hit up your doctor before trying any new supplements. We’re just tryna look out for you. Okay? Okay. Read on.

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Jamie Foxx and Grey Goose take over The Times Square Edition bar to Live Victoriously launch event.
Jamie McCarthy for Getty Images – The Times Square Edition

Jamie Foxx Takes Over Grey Goose Happy Hour, Announces Comedy Tour

Leave it to Jamie Foxx to take over a New York City happy hour. To celebrate the launch of Grey Goose's latest campaign, Live Victoriously, the actor and comedian made a surprise appearance at The Time Square EDITION Hotel on Tuesday (April 16).

As attendees were treated to after-work cocktails like "Angel of Music" (Grey Goose vodka, sparkling rosé, and lemon cardamom) and "The Grey Goose Martini" (Grey Goose vodka, dry vermouth, orange bitters with a twist of lemon), Foxx walked behind the bar, took over and mingled with attendees. Bar-goers joined him behind the bar, danced, showcased some dancing and rapping talents on the impromptu "Grey Goose Idol" and jammed out to songs like "Blame It" (feat. T-Pain). Later in the evening, Pepa of Salt-N-Pepa made an appearance, Foxx cracked jokes and announced his upcoming, Kill the Comedian Tour, his first stand-up tour since his last comedy special in 2003.

As Jamie busted throwback moves behind the bar with bar-goers, comedians Aidy Bryant of Shrill and SNL’s Colin Jost made surprise appearances at Brooklyn's Extra Fancy and the Financial District's Underdog. Bryant and Jost performed spontaneous stand-up comedy routines and played a small game of sending selfies to each other.

Scroll through more photos from Jamie Foxx's appearance at Grey Goose's Live Victoriously event down below. Like Foxx wrote in his Instagram post, "Sometimes you gotta turn up on a Tuesday" and celebrating life's small, everyday moments.

Turning a random Tuesday into a night to remember. This is how to #LiveVictoriously ✌🏽. @iamjamiefoxx pic.twitter.com/IOdb58NWNw

— Grey Goose (@GreyGoose) April 17, 2019

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ANGELA WEISS

Rihanna Trademarks "Fenty Skin"

Rihanna's "Fenty" brand is expanding once again. After filing a trademark application with the United States Patent and Trademark Office on Mar. 25, Riri has officially secured a trademark for "Fenty Skin," Page Six confirms.

Fenty Skin will reportedly consist of a line of "medicated and non-medicated skincare, soap, body care and personal care products, and related accessories such as kits, tools and applicators." It will not include color cosmetic, perfume, or other fragrance products, however.

Although the trademark was approved only one month after the application was filed, Page Six notes that an examining attorney still has to process the trademark, which could take up to three months.

Once Fenty Skin is finalized though, it will join Rihanna's other thriving lines including the culturally-inclusive makeup collection, Fenty Beauty. The singer also has a lingerie line called Savage x Fenty.

Be on the lookout for Fenty Skin.

 

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The @FENTYBEAUTY summer takeover continues! 💪🏿BRONZER. 8 SHADES coming ‪on APRIL 5th‬!! It took over 2 years for me to create our #SUNSTALKR BRONZER with every skin tone in mind! Look out for it at ‪fentybeauty.com‬, @sephora, @harveynichols, and #SephorainJCP

A post shared by badgalriri (@badgalriri) on Mar 28, 2019 at 11:30am PDT

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