DonnyGoines DonnyGoines

I FORGE MY OWN: Donny Goines, Presented By Lexus

When speaking about the future, one really doesn't expect it to talk back, but that's what happens when you encounter a few of Hip-Hop's shining stars of tomorrow. Donny Goines, Gilbere Forte and Kid Daytona all possess the skills to take their talent to the top of the world, but to get there they must forge their own lane with creativity, passion and drive. Feel the force of their words, then experience the magic of their music, as these guys are ready for the road to success.

Here, Donny Goines breaks down exactly what helps him forge his own lane.

 


 

What makes you forge your own lane?

My personal motto is, “If you don’t know my name, I ain’t working hard enough.” Many people don’t understand that it’s a lot of hard work and diligence in this field because it’s not something that you get instant gratification from. So really what separates me from a lot of people honestly, is my hustle. I’m the kind of person that doesn’t rely on just one thing. I have many different outlets to put out my music, my brand; I just really encompass a lot of the things that I had to learn in this business, such as marketing. Artist factoring aside, 'cause we all rap, so what really separates you from that? I have a great marketing mind, that’s something I had to learn first hand, I actually had to learn that I have a great passion for it. I’m really hands on with my marketing and my campaigns. A lot of times when you see a Donny Goines initiative be it a video or song, or campaign surrounded by something usually 9 times out of 10 that’s my thought process or my ideas and kind of going back to my team fine tuning it. I think my hustle outshines most.

What drives you to greatness?

My drive is making a mark in the sense of, “What do I want out of this?” It might sound crazy to some but money is not my primary goal, neither is fame. I can do with out the fame; I don’t really care for fame. I’m more so focused on making a legacy and what drives that is my knowledge of people before me. Not just rappers, you look at people like Confucius, Socrates, Nasdradamus, more philosophy, where I’m at I just want to translate it to the hood in my own way. I can’t sit with them and speak in some vast languages or whatever. I can relate to them in a language they can understand which is music. For me it’s just growth of the generation behind me.

How do you overcome potholes in your plans?

Well, on the road to success there are many potholes and I have fell in a many. I really feel like its perseverance. You can’t really go into it expecting it’s going to happen overnight. I do a lot of studying and I pay attention to what goes on. I look at the greats when I look at my career; I look at the Jay-Z’s, the 50 Cent’s, the Nas’, whoever the case may be. They all had a lot of setbacks and people that didn’t believe in them initially, so whenever I feel discouraged. or people are not going to receive my music, I just keep going. I’ll put out another project, put out better songs, better videos. My whole thing is setting the bar high and elevating it every time.

What does your team mean to you?

Team is extremely, extremely important. People see Donny Goines in the forefront and they see me 'cause I’m a real sociable kind of person. I talk to the people on Twitter, I’m at events shaking hands and kissing babies as they say. But behind that people don’t see that I have two managers, a personal assistant. I work with Stadium Red very closely; I have all these pieces that really help to fuel my car on the road to success. Without them I would not have the parts nessecessy to get where I’m going. You can’t do it alone. I don’t care what anybody says. Just beyond music, I was in the military before so I understand the idea of teamwork and in order to accomplish missions you have to rely on the people you’re in the field with.

What’s it like taking a song from the studio to the stage?

Performing is one of my most favorite things when it comes to music outside of recording. I’m a studio rat, so I work all day on music, so when I get an opportunity to actually present it to the people, that’s when it’s like, “Ok, I’m really excited.” When I’m in the studio, it’s just me and my comrades and we are just working on music and it’s sometimes what people don’t get to hear. To be honest, I have so much music, people are never going to hear. I have to pick the songs that I feel that are the best to perform 'cause when I go out there and I see the reaction of the people in the crowd, I’m just like, “Yes!” It just gets me hyped! You’ll see me jumping all over the place, all in the crowd, I love the excitement and it’s just energy. I can’t ask for anything better than that. That’s what I love.

SPONSORED BY LEXUS. As seen in the VIBE June/July Issue.

From the Web

More on Vibe

Signage is seen at the 2020 Billboard Power List Event at NeueHouse Hollywood on January 23, 2020 in Los Angeles, California.
Timothy Norris/Getty Images for Billboard

Billboard’s 2020 Power List Event Pins Leadership As The Music Industry’s Most Lucrative Tool

The start of a new decade inspired a change of plans for Billboard’s annual Power List. In previous years, the publication ranked 100 music industry professionals for their strides in the business by creating strategies that have propelled artists to the top of the charts and proved that the senior practices of the business can sometimes benefit from a fresh makeover. For 2020’s edition, the brand opted to not rank those chosen professionals but instead gathered and produced a list of honorees including Lyor Cohen (YouTube’s Global Head of Music), Roc Nation’s Jay-Z (Chairman), Desiree Perez (CEO), and Jay Brown (Vice Chairman) to Quality Control’s CEO Pierre “P” Thomas and COO Kevin “Coach K” Lee.

To a resounding applause inside the event’s NeueHouse location on a balmy Thursday evening (Jan. 23) in Los Angeles, Hannah Karp, Editorial Director of Billboard Media Group, explained the reason for the change and the company’s hope that next year will produce another list of futuristic innovators. “For one thing it’s always been hard to compare the power of executives in different sectors,” Karp said. “We also wanted to inspire a new generation of music business executives that honor leadership instead of just leverage.”

The first award of the night, which was named in honor of Jay Frank, a beloved music industry veteran who worked as senior vice president at Universal Music Group (UMG) before he passed away from cancer in 2019, was given to Mitchell Shymanskly, vice president of data and analytics at UMG, for his strides in digital music leadership.

“Jay was a visionary in our field, he saw things differently which is the true definition of an innovator,” he said. “He was looking constantly for an edge and it was a great privilege of mine to have the opportunity to work alongside him.” Shymanskly learned the mantra, “We don’t succeed alone.” That quote was echoed by Columbia Records chairman/CEO Ron Perry, who received the Breakthrough Award. He gave praise to his team for their work and success, especially after a year of witnessing Lil Nas X’s breakneck speed to pop stardom.

While future pioneers both in front and behind the mic filled the room, a living legend who helped shape some of music’s most fortified models also made a special guest appearance. The Clive Davis Visionary Award was presented to Atlantic Records’ Craig Kallman (CEO) and Julie Greenwald (COO) by the man himself, Clive Davis.

Greenwald shared the duo’s singular vision that allows Atlantic Records the ability to remain one of the music industry's pillars of success. “Build and maintain a music company that we love, we surrounded ourselves with an extraordinary team of people and then we signed artists that both Ahmet and Lyor would truly be proud of,” Greenwald said. For women in the music industry, being able to take that stage and receive these awards was a major feat for Jody Gerson, UMG’s CEO, who received the Executive of the Year award. The Executive of the Decade award was given to UMG's chairman/CEO Sir Lucian Grainge. “To me, what is most meaningful is that this is a recognition without qualifications,” she said. “I am being honored not as a female executive, but as an executive. It is my hope that this award will help pave the road for more exceptional and diverse leaders to come. We all deserve to be judged for our merits regardless of who you are or how you identify.”

Gerson also sits on the board of directors for She Is The Music (SITM), a program that promotes inclusivity in the music industry. Gerson revealed that UMG will donate $50,000 to the organization, which aims to provide resources for gender diversity in songwriting, producing, executive positions and more. In 2018, the Annenberg Inclusion Initiative conducted a study on the lack of women representation in the music sector. The research, which was published in 2018, concluded that for the year of 2017 out of 651 producers only two percent were women while men dominated at 98 percent. In the songwriting world, out of 2,767 credited songwriters, 12.3 percent were women while 87.7 percent were men.

Now, with new sights and plans set to change the makeup of the industry, Gerson reiterated that there's no better time than the present to implement new practices. “The moment of change is here.”

Continue Reading
Allen Berezovsky

Lauren London Debuts The Marathon Clothing x Puma Collection

The Marathon Clothing and PUMA are teaming up once again. The brands will be collaborating in honor of the late Nipsey Hussle. His wife, Lauren London, debuted the Marathon Clothing x Puma’s “Hussle and Motivate” collection on social media on Thursday (Jan. 23).

London is featured in the line's campaign shoot with Hussle's close friends, YG, J. Stone, and Pacman Da Gunman. Per a press release: "After first releasing in September 2019, PUMA will re-issue key pieces from the collection for fans and supporters including co-branded tracksuits and t-shirts featuring checkered patterns and TMC motifs, as well as PUMA’s signature California sneakers in black and white iterations."

 

View this post on Instagram

 

#HussleAndMotivate

A post shared by Lauren London (@laurenlondon) on Jan 23, 2020 at 5:56pm PST

Another image from the clothing collaboration shows London wearing a white sweatshirt with a message that reads, “We (The Marathon Clothing) honor the unwavering faith of those that never quit. Our products represent their testimony. Life is a marathon.”

A portion of the net proceeds from PUMA’s sales of the PUMA x TMC Collection will go directly to the Neighborhood “Nip” Foundation. Beginning February 1st, the collection will be available again in select retailers and on PUMA's official website.

 

View this post on Instagram

 

#HussleAndMotivate

A post shared by Lauren London (@laurenlondon) on Jan 23, 2020 at 5:58pm PST

London previously linked with Puma for a viral video campaign paying tribute to her longtime love. Hustle, whose Victory Lap recently went platinum, will be celebrated at the 62nd annual Grammy Awards with a tribute featuring YG, Roddy Ricch, Kirk Franklin, DJ Khaled, and John Legend.

The 2020 Grammy Awards will air on Sunday, Jan. 26 at 8 p.m. ET on CBS.

Continue Reading
Lil Wayne performs at the 2019 Outside Lands music festival at Golden Gate Park on August 09, 2019 in San Francisco, California.
Tim Mosenfelder/Getty Images

Lil Wayne Reveals Release Date For ‘Funeral’ Album

Four years after initially announcing the project, Lil Wayne took to Twitter on Thursday (Jan. 23) to reveal that his  Funeral album will drop next week.

“Welcome to the funeral, closed casket as usual,” Tunechi says in the album teaser. The Grammy winner also tweeted a link for fans to pre-order physical and digital copies of the album as a CD, vinyl or “digital cassette.” The online shop features album merchandise, including long-sleeved shirts, hoodies and beanies.

In a recent interview with VIBE, Lil Wayne said that even though his recording process has drastically changed since his prolific mixtape days, he still finds enjoyment in going to the studio to create.

“I love the difficulty of trying to fit in with what’s going on today, making sure I sound likable to the ears today and having to remind myself that it’s not about what it was back then. Going to the studio now, for me, is awesome. I used to go to that muf***a and do 12 songs a night. Cut a beat on, I’m going to go and you let me know when to stop,” Wayne said.

“...I can’t wait to get in the studio now every night, just to see what I can come up with. [Before] it was just me going to the studio and saying, let me kill ten more songs and then I’m going to go home or do whatever I was doing. Now, it’s let me see what I come up with. Self-discovery, rebirth – call it whatever you want to call it but it feels awesome, I swear to God.”

The New Orleans native’s last studio LP, Tha Carter V, dropped in 2018 after years of delays. In 2019, the 37-year-old rapper embarked on a joint summer tour with Blink-182, but the jaunt was marred by difficulty as Wayne walked off stage during one show and threatened to quit. He changed his mind hours later.

Even with all the tour trouble, Blink-182 had nothing but good things to say about Weezy. “The one day where he walked off stage, he had said, ‘I just felt like they didn’t like me,’ so he walked off stage,” drummer Travis Barker explained in an interview last year.

Funeral drops on Jan. 31. Check out the album teaser below.

1/31 https://t.co/7VtPC39vT6 pic.twitter.com/FQrLNA8ptn

— Lil Wayne WEEZY F (@LilTunechi) January 23, 2020

Continue Reading

Top Stories