Big Boi Explains What “The Crown Life” Means To Him


It’s the little moments that count. And those moments are the ones that we should be sure to celebrate. That’s the message Big Boi tries to get across in his new short film, “The Crown Life,” which he produced recently in conjunction with Crown Royal. To prove his point, he allowed a film crew to follow him at the 2011 Grammy Awards, backstage at a couple of shows, and even during recording sessions in order to document his own small moments. Check out this trailer to see what living “The Crown Life” means to him.