Champagne Life! ‘W’ Magazine To Rebrand Itself As ‘Fashion’s After-Party’

W Magazine, which currently features Miss Beyoncé on its July cover, is going through a phase. Starting today, the slogan “Fashion’s After-Party” and billboards that read “The party doesn’t start until the heels come off” will become all the rave! Stefano Tonchi, the editor of the fun, high fashion mag explains:

Other publications have these parties that are sometimes very formal, sometimes very brief, sometimes very boring, sometimes very glamorous, but somehow it is always a place where you don’t necessarily have a lot of fun. And we were talking about how you have fun after the party.

And we love a good party! How do you feel about the concept of the new brand campaign?