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White Girl Rapping: Is Kreayshawn Just Another Gimmick?

Clutch Magazine writer Bene Viera is not amuzed by Kreayshawn, the new internet sensation whose “Gucci, Gucci” garnered over 2 million views on YouTube. Read her thoughts below:

America has always capitalized off of Black culture. Kreayshawn, the new White girl rapper, is only the latest byproduct.

Her government name is Natassia Toloz. Complex magazine reported the 21-year-old Oakland native is rumored to have signed a $1 million dollar record deal with Sony Music. The petite, sometimes blonde, sometimes brown-haired rapper, sparked buzz with her hit single “Gucci, Gucci” totaling over 2 million views on YouTube. Like Soulja Boy, she’s young, an Internet sensation and plans on parlaying her popularity into a full-blown rap career. She has denied the rumored record deal, but admits she has been in talks with Sony Music. Whether the ink is already dry or not, she will get a deal.

Kreayshawn (pronounced Cri-shon), possibly a play on creation, is the leader of her squad White Girl Mob. Vigilantly watching her video for the first time, I thought, ‘Is it possible for me to be intrigued, humored and disgusted at the same time?’ The huge gold doorknocker earrings. Her asymmetrical bob cut. Her homegirl rocking a similar cut, but with blonde streaks. The tats, the vernacular, the black dude entourage passing her a blunt. I hoped it was satire, while knowing it wasn’t.

Backed by Odd Future, homies with Lil B and co-signed by Snoop Dogg, I knew a record label executive somewhere saw dollar signs within 30 seconds of watching her. The novelty of a mainstream White female rapper has been nonexistent. It was only a matter of time before a vested interest arose to capitalize off such a rarity. But White rappers are not some new phenomenon. Eminem is arguably one of the best lyrical emcees in the game, Black or White.

White rappers aren’t the problem. Exploitation of Black culture is.

Black culture is diverse with various meanings; and how one defines Black culture varies from individual. In the case of Kreayshawn, I’m referring to her misinterpretation of what she thinks Black culture and hip-hop is.

One could argue she is exactly what hip-hop has become–gimmicky, devoid of substance, whack, the glorification of a street life, sexualized and talentless. If that’s the case, is she appropriating Black culture or just a part of a watered down genre?

You can read Viera's full assessment over at Clutch but in the meantime, tell us what you think below? Is she right?

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Nicky Jam And Ozuna's "Te Robare" Video Transports Them To Another World

Nicky Jam and Ozuna are on a mission to get the girl they want at all costs. A black and white montage serves as the backdrop for their playful new video for their latest single, “Te Robare,” which translates into the mischievous: “I’ll steal you.”

Throughout their performance, a bevy of beautiful women have brief interludes that go from talking in a vaporized infused telephone booth to breaking into a sexy dance group sequence. "We are very happy to be able to share this new single with the fans of the reggaetón genre, we are sure that they will enjoy this song as much as we do,” Nicky said in a press release.

Despite the video featuring a slew of women, it's worth noting that it looks sexy but classic. Jam prides himself in creating this type of imagery in his visuals. In 2017, he told Billboard, "Our audience is so broad that we have to make videos where women look beautiful and conservative and are treated with respect because the videos are seen by kids and adults," he said. "Other reggaetóneros who do what they do are targeting one audience. They don’t have the same responsibility we do."

In addition to releasing new music, Nicky Jam is kicking off his "Intimo Tour 2019" on April 11 in Chicago and will go through the month of May. Watch the video for "Te Robare" above.

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Premiere: Tommie of 'Love & Hip-Hop Atlanta' Calls On Anthony Hamilton For 'Truth' Music Video

"With every trial is a testimony!" Tommie tells VIBE. "Here is mine."

With that, the The Love & Hip-Hop Atlanta star drops her new music video for "Truth." The song sees her recounting a lifetime of struggles - sexual assault, birthing her child in jail, homelessness, and more, while a soulful Anthony Hamilton sings a hook that congratulates her for how far she's come. The video, directed by illHD and Tommie herself, splits between its own storyline and vintage footage of her life.

“This is/was my real life! Beyond the lights. I wanted to share with the people the back story, my whole truth," Tommie said. "In doing so I hope to motivate others struggling with their truth to not be afraid and be inspired to not give up!”

Watch the video for Tommie and Anthony Hamilton's "Truth" above.

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Rich The Kid, Nav, And More Friday Music Releases You Need To Hear

Mar. 2019 was a pretty slow month, but we are back with a new list of the hottest Friday releases. From Rich the Kid to Nav and more, here are all of the Friday music releases that you need to hear below.

Enjoy!

Rich The Kid – The World Is Yours 2

Rich the Kid is back with The World Is Yours 2. The 16-track project features Offset, Big Sean, Tory Lanez, Gunna, Ty Dolla $ign, and more. The album also includes the pre-released singles, "Splashin'" and "4 Phones."

This is Rich the Kid's second studio album. It is a sequel to The World Is Yours, which was released in Mar. 2018.

Listen to Rich the Kid's new album below.

Apple Music  Spotify Tidal

Nav – Bad Habits

Nav's sophomore studio album is here. Bad Habits consists of 16 tracks and includes guest appearances by Meek Mill, The Weeknd, Young Thug, Gunna, and more.

Nav dropped the tracklist and video teaser ahead of the album's release. The preview includes behind-the-scenes footage of the rapper's past live concerts.

The album is completely produced by The Weeknd. Listen to Bad Habits below.

Spotify Apple Music Tidal

Cantrell – DEVIL NEVER EVEN LIVED

With a memorable freestyle on Sway In the Morning and Mass Appeal's recently concluded Starting 5 tour under his belt, Albany, Ga. rapper Cantrell has settled down to release his sophomore EP, DEVIL NEVER EVEN LIVED. The second half of a two-EP anthology started with Stardust 2 Angels (2018), Cantrell's new project is anchored by the singles "Fo Five" and "Know It's Wrong" and shares heavy, internalized storytelling with hauntingly beautiful production.

“I wanted to go deeper into me, what I’ve come from, and how that may have shaped the young man that created Stardust 2 Angels,” Cantrell said in a statement about the album. “I wanted to show it all, the good and the bad that brought me to this point... I’m asking for listeners' time so they deserve that much, if not more.”

Spotify Apple Music Tidal

Megan Thee Stallion – "Sex Talk"

Raunch and debauchery ensue in Megan Thee Stallion's newest single "Sex Talk." The track, which arrived early Friday morning (March 22), is sexy, empowering, and strong as the 24-year-old takes charge of her sexual nature in this single that puts a women's pleasure over a man's.

"Can I f**k ya to a trap beat? He said girl you tryin' to trap me?/Ah hell nah, ni**a no I ain't (What?)/You can hit that door, here go ahead leave," she raps over the bass-heavy beat.

"Sex Talk" is projected to land on the Houston rappers forthcoming album Fever, which is slated to hit streaming shelves in Apr 2019. Stream the Stallion's "Sex Talk" below.

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Jacquees ft. Lil Baby – "Your Peace"

Jacquees, or the King of R&B, as he likes to call himself, just released a new single featuring Lil’ Baby. “Your Peace” features Jacquees' signature sound and the Atlanta rapper riding on the R&B beat. Listen to the track to hear the two Georgia artists try to find peace with a special someone.

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