Ketta Vaughn Ketta Vaughn

Beauty 411: Ketta Vaughn Speaks On Cosmetics Line & Shares Fave Beauty Trends

Makeup artist Ketta Vaughn is a silent grinder, and you know why? Because she created the very first pink lipgloss that works for my chocolate complexion! But besides introducing me to A-list from her self-titled makeup line, she’s a ball of hidden talents up for record label grabs (we’ll talk about her rapping career later). When she’s not on the mic or whipping up ideas for her beauty collection, she’s busying herself with Lisa Price’s face. Yes! The Carol’s Daughter commander-in-chief taps the DC native for the glamour she readily needs.

VIBE Vixen had to find out what this girl was all about.

Six years ago, the lover of makeup and MAC associate began her fervent mission to bridge her love for music and the beauty world's sliest fox--makeup.

 

When did it hit you that you had to make beauty your career?
I didn’t go to school for it. I just knew I had to do it. I had a love for it and a talent for it but, I really had a setback. When I first got hired, six months after, they let me go because I let a girlfriend of mine use my discount to get these boots that she wanted. One of the sales representatives at the shoe department got pissed because they were helping her find the shoe, so they went and told the store manager that I let somebody use my discount and they let me go. I was crushed.

Aw, man.
Yes, crushed, crushed, crushed. So, I went and got an office job for about a year. A year later, the [MAC] manager found a way to slide me back in as a freelancer, which was cool because I didn’t like working at a department store anyway. I wanted to work directly with MAC. I was working as a freelancer, then I finally got a job at a MAC store instead of working at a counter. It was a blessing in disguise. I worked there forever and ever, until 2003. In 2003, I got a record deal with LL Cool J.

Wow.
I had to transfer and move to New York, so I could record and work with him; I’m originally from DC, so I moved and transferred to MAC here in New York. I just spent a lot years working and working and didn’t really see anything coming from working with MAC, other than the great experience. I learned a lot.

How did you begin the process of taking things into your own hands?
I just started researching ways to start a brand. It’s funny because I’ve been doing Lisa Price’s makeup for five years now, and her assistant actually came into the MAC store. This was when they were getting ready to open up the Carol’s Daughter store in Roosevelt Field. Her assistant came in and said, 'Oh, I love your makeup. It looks phenomenal. Could you do my eyes like that?' So I did her eyes and she said, 'I’m Lisa Price’s assistant, and we’re getting ready to open up a store here in Roosevelt Field, but I really want you to do her makeup. Do you think you could meet up with her for a trial?' So I met with her, and it was really all she wrote from there. I started doing her makeup for all her press, all her events and things like that. Then eventually, I started doing a lot of their corporate stuff too.

Ketta VaughnWhat year this still all start for you?
Six years ago this year.

How did that come about? You had this love for makeup, so how did the music tie in?
Well, that’s my second love, so I was trying to find a way to work both of them at the same time. I was doing my thing on the underground circuit, really making some noise and getting a following, so it was going really great. But, it was really at a time where the industry didn’t have a lot of faith in female artists. Female hip-hop artists weren’t really selling that great, so breaking through those walls was very difficult, but I had a good ride. I worked with LL Cool J, and I did some work with Trackmasters and L.A. Reid at Arista, but he wasn’t interested in signing female artists either. I worked with Ruff Ryders for awhile; this was after Eve. I worked with them, recorded with them for awhile... But I just started recording again.

Is it hard to marry the two loves--music and makeup?
They've always been mutually exclusive, where as I've always been trying  to find a way to marry the two. I remember being in Hawaii with LL Cool J on the video shoot for "Paradise." They needed somebody to do makeup, but I didn't step up to the plate. I didn't know that if I stepped up in that way, would it take away from me as a recording artist. I didn't know how to marry the two, but I'm coming to a place now where I'm able to marry being an entrepreneur with my artistic side.

When did you start making your own products?
After working for MAC for so long, I sat down and looked over my résumé and sales and saw how much money I made for them over the years. It's a phenomenal brand that has an extremely diverse clientele, but I just knew I could do it myself. I started researching manufacturers and visiting plants to start developing the line.

How long did it take?
I'm still developing it. The initial foundation is done; that has taken about five years. But it's never-ending because makeup is a trend-driven industry. I'll always be trying to find the hottest new shades, new textures and formulas.

What makes Ketta Vaughn stand apart from other makeup lines?
There's never really been an African American-owned cosmetic brand that's viewed as a for more than just African American women. It's really hard for us to break down that wall of that. Being a Black brands are never viewed as colorless brands, so I'm really tackling the challenge of having a brand that's not viewed that way. My clientele is already that way. So many Indian women, Caucasian women, Asian women, you name it. Now, I just have a challenge of doing that in the mainstream.

What are you five favorite beauty looks that are trendy right now?
I love smoky eyes. I feel like I will be in my coffin with smoky eyes! [Laughs] Smoky is always in, but also what's in is really vibrant color. I'm in love with that. I also love a really great nude, glossy lip. And I love illuminating skin. Make it look like you're walking on the red carpet!

What beauty trends do you wish people would leave alone?
I don't know if it's a trend, but I wish people would stop wearing foundation that doesn't match. You can clearly notice that their face and neck are two different colors. And that irritates me because there's so many options out here. I'm not going to act like finding the right foundation is an easy task, it's actually really hard.

What female faces would you love to work your magic on?
Mary J. Blige, J. Lo and Beyoncé.

 

Visit kettavaughn.com to shop!

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Beyoncè Shells Out Ivy Park Goodies To Janelle Monae, Yara Shahidi, Kelly Rowland And More

We're less than 24 hours away from the full release of Beyoncè's Ivy Park collaboration with Adidas and fans are beyond ready, thanks to her brilliant orange box preview.

The entertainer and businesswoman gifted her family and celebrity pals with treasure trunks of goodies. From Solange to Yara Shahidi, celebs shared pieces from the collection on social media this week. Adidas announced its multi-year partnership with the mogul last April, making history in the process. The singer is the first black woman to be the sole owner of an athleisure brand. Bey took the steps to own the brand entirely after her initial collab with Topshop in 2016 by purchasing the shares of Phillip Green after sexual harassment claims were filed against him.

“It’s a dream come true to re-launch IVY PARK as the sole owner,” Beyonce said in a statement. It’s her first collaboration with adidas but not her first time building buzz for a product. The legend cleverly shared the mysterious orange boxes in all shapes in sized to her friends, thus creating quite the conversation on social media.

Ivy Park is also creating bigger conversations in the corporate world. According to a November research note by Bank of America Merrill Lynch, Ivy Park's sales can slowly surpass Kanye West's Yeezy line.

“In-line with adidas approach on other franchises, we would expect there to be a low volume, high priced launch ... to create brand heat and in the following years the brand will likely become more democratized,” the note says.“Initially, Ivy Park will be smaller than Yeezy, but Ivy Park has the potential to be larger, if managed properly,” says Matt Powell, a senior footwear analyst at NPD Group.

We love to see it.

See the celebs bask in their Ivy Park glory below.

Tina Lawson

 

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I love this couture beautiful Orange IVY PARK Adidas dress thanks @beyonce. @ivyparkadidas @ivypark. @beyonce. @dougspearman

A post shared by Tina Knowles (@mstinalawson) on Jan 12, 2020 at 1:27pm PST

Reese Witherspoon

 

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Thank you, @Beyonce for the #IvyPark swag!

A post shared by Reese Witherspoon (@reesewitherspoon) on Jan 15, 2020 at 2:28pm PST

Janelle Monae

 

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Thank you Bey for these @weareivypark pieces ! And a special thank you for my new hide out where I’ll bey escaping my duties . S O proud of you ! Luhhhhh uuuuu @beyonce swiiiipe ☄️

A post shared by Janelle Monáe (@janellemonae) on Jan 15, 2020 at 10:35pm PST

Hailey Bieber

[email protected] unboxing her #adidasxIVYPARK package. pic.twitter.com/Y3rcxIDhCe

— BEYONCÉ LEGION (@BeyLegion) January 15, 2020

Kelly Rowland

[email protected] unboxing her #adidasxIVYPARK package. pic.twitter.com/vGqwwnZrnl

— BEYONCÉ LEGION (@BeyLegion) January 16, 2020

Yara Shahidi

 

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ADDIDASXIVYPARK PEEK

A post shared by Yara (يارا‎) Shahidi (@yarashahidi) on Jan 10, 2020 at 11:41pm PST

Scottie Beam

 

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Check my instastories to see what Beyonce SELECTED for me. Lmfao! Thank you so so much @weareivypark @beyonce ✨ THE INFEED PHOTO IS COMING!

A post shared by scottiebeam (@scottiebeam) on Jan 17, 2020 at 6:48am PST

Ellen DeGeneres

Thank you, @Beyonce. I love my big orange box. Your new clothes are really cool too. #adidasxIVYPARK @adidas pic.twitter.com/ecTxZ5o0CG

— Ellen DeGeneres (@TheEllenShow) January 15, 2020

Missy Elliott

Thank you so much @Beyonce I am soooooooo humbly grateful you are a GEM! Lol the box was so big I was scared to open I thought a whole human was gonna jump out but this FYE sis #IVYPARK I LOVE IT! pic.twitter.com/hJbrfDWvXL

— Missy Elliott (@MissyElliott) January 16, 2020

Diplo

[email protected] unboxing his #adidasxIVYPARK package. pic.twitter.com/D2BKKVzLBw

— BEYONCÉ LEGION (@BeyLegion) January 14, 2020

Zendaya

Zendaya has gotten her Ivy Park box....#IvyParkXAdidas #IvyPark #adidasxIVYPARK #adidas pic.twitter.com/fLYdYAVyWn

— Yoncé Headlines (@YonceHeadlines) January 15, 2020

Kim Kimble

 

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Thank you @beyonce @weareivypark @adidas for this drip and I’m going to buy some as well

A post shared by Kim Kimble (@kimblehaircare) on Jan 15, 2020 at 4:07pm PST

Rita Ora

Rita Ora out and about in her Ivy Park x Adidas wear. pic.twitter.com/hFt4OQjE4v

— Beyoncé, Period! (@ourhermitage) January 16, 2020

Quincy

Diddy’s son, Quincy, also got a box of the upcoming Ivy Park/Adidas collection, officially dropping on the 18th of January, 2020 pic.twitter.com/rUJOWgy2l4

— Beyoncé, Period! (@ourhermitage) January 12, 2020

Cardi B

 

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That new @weareivypark bomb

A post shared by Cardib (@iamcardib) on Jan 13, 2020 at 10:15pm PST

Laverne Cox

https://twitter.com/BeyLegion/status/1216405687862988806

 

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#mood4eva in my Adidas X IVY Park ... #mood #TransIsBeautiful @adidas @weareivypark @beyonce #DisclosureDoc

A post shared by laverne cox (@lavernecox) on Jan 16, 2020 at 12:00pm PST

Michelle Williams

 

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Looks coming soooooooooon!!! “I GOT IT” by @rickydillard is appropriate! @beyonce @weareivypark @adidas!! Ok bye for now!!

A post shared by Michelle Williams (@michellewilliams) on Jan 16, 2020 at 2:03pm PST

Solange

Solange getting the Ivy Park x Adidas from her sis pic.twitter.com/G2bRO2lTYc

— | IVY PARK X ADIDAS ON JAN 18th (@beysarayonce) January 15, 2020

Kendall Jenner

Kendall Jenner got a Ivy Park box...#IvyParkXAdidas #IvyPark #adidasxIVYPARK #adidas pic.twitter.com/79LGysUZBp

— Yoncé Headlines (@YonceHeadlines) January 17, 2020

Keke Palmer

 

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why do i feel like the whole planet earth is going to wear ivy park? — #beyonce #beyoncé #queen #queenb #yoncé #rumiandsir #rumiandsircarter #rumicarter #sircarter #blueivy #blueivycarter #jayz #jayonce #beyonceandjayz #thecarters #sashafierce #beyhives #beyhive #beckywiththegoodhair #ivypark #ivyparkbeyonce #weareivypark #ivypark2020 #2020 #beyonce2020 #beyoncephotoshoot #beyonceoutfit #flawless

A post shared by (@bivyslife) on Jan 17, 2020 at 4:36am PST

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Jennifer Lopez's Iconic Versace Dress To Be Transformed Into Swanky Watch

The iconic Versace dress worn by Jennifer Lopez that sparked the creation of Google Images is now a luxurious watch.

To mark the brand's Spring-Summer 2020 collection, the brand has decided to reprise the Medusa Frame jungle print by way of a sleek timepiece. In addition to the new collection, this also marks the 20th anniversary of Donatella Versace's legendary jungle print. Roman numbers are found in the dial along with an interchangeable black leather strap for additional styling. The piece will cause Versace and J.Lo fans a pretty penny at $1,495.00 when it hits retailers in May.

Since her jaw-dropping fashion moment, the actress-singer has rocked the print a few times. A jumpsuit version was worn in the visuals for "I Luv Ya Papi" back in 2014 with a revamped version of the gown making its way to Milan Fashion Week in 2019.

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Originally worn to the Grammys in 2000, Lopez's take on the dress was both a music and fashion moment. Although the dress was worn by Spice Girls member Geri Halliwell, aka Ginger Spice, Donatella Versace and Sandra Bullock (in another color), Lopez's daring look cemented her spot in pop culture.

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