The Cool Kids Open Up Their New LP 'Fish Ride Bikes,' "Our Life Depends On This Record' [Pg.2]

CI: We don’t got nothing else. We got a EP, we had mixtapes and by the grace of God people dug em, and it was like mixtape season around them so everybody was feeling it. But a mixtape ain’t no work to us. We didn’t work on a mixtape. The mixtapes got thrown together within a week and we did the artwork the day before and put the shit out on the internet. This is like way more of a thought process. Like the amount of time we spent on these songs and like the grooves and doing stuff have been worked and reworked on for like years and months. This isn’t like some 'same ole same ole' at all. I would never ever ever in my life do 'same ole same ole.' We not known for that.

So this is like the next level basically.

CI: We tryna actually---I don’t wanna keep getting put behind the Golden Era. It’s 2011 and we still sitting here praising 1995 like this shit ain’t never gonna change. Somebody’s gotta step up and do something. We got no affiliations, no rapper put us on---we put ourselves on. Now we want our music to kinda like change shit a little bit. Not change the game, but change people’s attitudes. This ain’t no joke man. If yall not tryna get to where we’re at, it’s gonna be a long road for people. I want to raise people’s expectations of what they feel like rap should sound like. Cause right now, you could sound like one of those Jamster commercials. Those little frog joints they have singing auto-tune. Tell me what the difference is between that and what rap is now. That’s why niggas don’t get the press they want. That’s why everybody sleeps on rap the way it is because it’s kind of a joke.

But the thing is, a lot of people are trying to sell. Instead of trying to change the sound, they wanna---

CI: I want to change the sound!

MR: For the type of shit I want to do and what I want, like on a good day I can make enough money to get the type of shit that I want. So it’s not even about selling massive amounts of shit man. If I can do 100,000 or something, then that’s gonna be great for me for the type of lifestyle that I live. I’m not buying private jets.

CI: [Laughs] I would never fly private! I got homies that almost got killed on private jets.

MR: I don’t want an oil rig; I don’t want a fucking house in Dubai. For the type of stuff I want, I’m gon’ make enough money for that and be super happy.

CI:  I don’t even have to go to Dubai until I retire.

MR: Now I can focus on other things like being ill and changing the sound and being a legend in this shit---make it actually matter a couple of years down the line so it ain’t just shit we threw out for 2011 and its forgotten by 2012.

CI: Being known for sales, to me, is weak. That makes you a businessman. I’m not a---I mean I run a business, but that’s not why I run a business. I run a business because I’m a musician. I wanna go down as being the illest fucking dude ever, without having to stand on a pedestal  and beg people to notice my skill. I want to do it by my work. If this don’t sell----shit, Illmatic didn’t even go platinum! But what is Illmatic to people?

Probably the greatest hip-hop album of all time, for some people.

CI: So what would you rather do? And I’m not going with the stupid option. Cause money goes, dog. If any of these rappers knew or actually had it, cause they don’t---they just be talking shit, you’ll realize that money is most flaky thing you can possess. It’s in your hand one second and it’s out your hand the next second. As soon as you have it, you have governmental fucking agency that’s on your ass about everything that you make. Now, you could test them and see , like ‘Ok, whose got the bigger juice?’ But let them audit you and send your ass to jail like Ronald Isley or fucking Wesley Snipes. The money is not everything. As we get on this next wave or the future 2012, and they start putting your money on a fucking computer chip, how you gon’ toss a computer chip in the club?
You gon’ make computer chips rain soon? Like what actually matters to you? And we started something. I don’t even wanna get into all that, but if you see a nigga with a snap back cap on…where did it come from, you know what I’m saying? Look it up. Black Mags, our first song that popped, like my whole shit was about them! But I don’t want to be known for little petty---like ‘Oh we started this!’ I want to be known for ‘Damn, now I can’t just make my beats on my computer no more cause niggas don’t wanna hear that. They wanna hear the shit that’s sounding like When Fish Ride Bicycles. If you not making shit like that, then it don’t even matter.’ That will bring you money. If you smart and you ain’t tricking on these video vixens, your ass will have some money in your pocket. Our mission is to stick with what we know. Our recipe is that we don’t step outside our means, but our music can crawl and get into everybody’s ears. Our fans look like everybody. You don’t know what a Cool Kids fan looks like. Its bankers; its dudes that run banks. I walked into a bank and seen the dude that looked like the man, THE man, the man, who looks like he works for the government, sat there and rapped my shit to me.

Off one of the mixtapes?

CI: Off of Bake Sale! Some of our fans, most of our fans don’t know we have mixtapes. In Middle America they only buy albums, and I fuck with that. The mixtape fans are people who are technologically savvy.

I know we're running out of time but that is the truth. People really go dig for Cool Kids music.

MR: My own mom, brother and sister don’t know how to get to the mixtapes .[Laughs]

CI: Even my mom! If I didn’t give her the mixtape---and there’s even people she knows. Like she works with kids, and they be like ‘Oh I love the Cool Kids. When are they coming out with a new album? Oh they got a mixtape…’ They don’t even wanna hear that shit.  Our fans range from so many people that some don’t even know what a mixtape means. Those mixtapes were released to kinda---we’re smart. Ain’t nobody gonna know what we do if we don’t let you know where we’re going. And the mixtape’s were jabs. If you thought that’s what we sounded like, then good. Cause when you hear this shit, it is going to hit you in your jaw and fuck your shit up. I think that with our attitude towards that, we can’t lose. It’s our stuff first. There’s no way you’re gonna tell me that somebody worked harder on their record than me. Like, it didn’t happen!  You didn’t go through as much shit, tweak as much shit. I’ve mixed a song for 12 hours straight by myself before I even gave it to the engineer. Niggas is on Ustream; I’m not. I’m not riding around doing nothing. I’m not even at the club. If you see me at the club, great. I was DJ’ing! I wasn’t there chillin. I’m not done yet.
Like how you catch Michael Jordan in the club, he’s done! I caught Michael Jordan and Charles Barkley in the club in Vegas. They were done. Michael Jordan wasn’t in the club before he was done. I’m not tryna celebrate before I got something to celebrate for. Right now I want to do something that no one else is doing, which is trying to progress our generation past fucking Twitter. The only thing were known for is being on the Internet. Shit is not cool anymore. That’s not what my goal was. To me, the internet is a really bad place to get knowledge and media. There’s no spell check, there’s no editing. iTunes doesn’t care if your album sucks. You can just put that shit on iTunes. It’s not their job to ‘Their album sucks, we’re not stocking it.’ We live in an age where you go to a concert now and 9 out of every 10 nigga raps and has their CD on them right now. They ain’t there to chill. You can’t get a ‘I fuck with you’ without a ‘I rap. Check my shit out.’ It’s like, I rap cuz! I put work into this! I do this! Another thing is, we made it seem so easy. Shit got so dumbed down that it seems like, why wouldn’t you think you can rap? Why would you do this instead of rap? Because it don’t take nothing to be a rapper. These rhymes niggas is writing are Dr. Seuss raps. I’ve never wrote a Dr. Seuss rap. People can go through my shit, and definitely check every fucking rap I wrote

MR: Yeah, anything I ever wrote on paper.

CI:  This is well thought of. I remember we did Rap City and we had a freestyle, and we did the little freestyle on the mic. I sat through my shit and I knew that I didn’t write it. I sat there and put it in my head and rapped for hours and hours and hours just so I could spit. And now you got freestyles where niggas is reading they raps. How you reading your raps? That shit was on video, and nobody said nothing. This is a sport to us. This is not a joke. This is life.  We live rap. We been talking about rap, every argument you get in with your homies is about rap, and every barbershop haircut is about rap. I don’t have moments where I wanna tell you I want to be sippin wine in a really nice ass spot. I don’t want to be there. I don’t want to go to your swanky ass party. I make my music for the people that feel like me.

Purchase the album on iTunes here.


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Andre Emmett: Two Suspects Face Capital Murder Charges In Connection To BIG3 Player’s Death

Nearly a month after former BIG3 player Andre Emmett was fatally shot, Dallas police have identified and arrested two suspects in connection to the attempted robbery. According to The Dallas Morning News, Keith Ladon Johnson, 37, and Michael Lucky, 29, were charged with capital murder. Johnson’s bail has been set at $500,000 while Lucky’s has yet to be determined.

On Sept. 23, Emmett was stationed in his Land Rover outside of his home in Old East Dallas, Texas around 2:15 in the morning. That’s when two people approached the vehicle aiming to rob the former NBA player. After Emmett attempted to flee the situation on foot after an altercation took place, one of the suspects aimed a handgun in his direction and proceeded to shoot and kill the 32-year-old.

Emmett was taken to a hospital after a passer-by took notice and phoned 911. He died at the medical facility, survived by two toddler daughters. “His girls were and are his life,” his sister, Sasha Emmett, said per NBC-DFW. “They don’t really know what’s going on, but they were with him all the time and he’s going to be absent in their life now.”

Chris Beard, who was an assistant to Emmett’s coach during his tenure at Texas Tech University, revealed the pro-athlete launched the Dreams Really Exist Foundation for children in his Dallas hometown. Emmett’s pro-basketball career allowed him to suit up for his first NBA team, Seattle SuperSonics in 2004, to the Memphis Grizzlies, then the New Jersey Nets.

The BIG3 is in a state of shock over the sudden and tragic death of Andre Emmett. Andre was a member of the BIG3 family for two seasons and never without a smile on his face. His kindness towards others and easy-going demeanor made him a joy to be around.

— BIG3 on CBS (@thebig3) September 23, 2019

Off the court, Dre was passionate about helping young people through his Dreams Really Exist foundation. We are simply heartbroken by this devastating loss. Our thoughts are with Andre’s family and friends during this difficult time.

— BIG3 on CBS (@thebig3) September 23, 2019

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Nicki Minaj Fuels Marriage Rumors With Latest Instagram Post

Earlier this week, Nicki Minaj dished on her plans to wed her beau Kenneth Petty, noting that a lavish wedding isn’t necessary to confirm their union. Now, the Queens native took to Instagram to entertain marriage rumors in a video that has fans writing "Congratulations!"

With mugs that have “Mrs.” and “Mr.” imprinted and caps with “Bride” and “Groom” etched on the front, the “Barbie Tingz” rapper seemingly confirmed the union with the caption “Onika Tanya Maraj-Petty 10-21-19.”


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👰🏽🤵🏽😢🙏🏽🎀 Onika Tanya Maraj-Petty 10•21•19

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Minaj and Petty have been friends since they were kids, aiding in the former's comments on being close friends with the fellow New Yorker before they became serious. Earlier this year, Minaj also revealed she obtained a marriage license. The award-winning artist has remained open about her plans to begin a family and even announced in September her retirement to focus on the next chapter of her life.

In an interview with The Shade Room, Minaj revisited her decision to publicize her retirement and noted it mainly concerned her fifth studio album. "When I posted that retirement tweet, I knew that I still had music that I already had recorded that was still going to come out, so the retirement was kind of talking about my album, meaning 'do I want to go back and record my fifth album?'" she noted. "I always get asked to do features and I like features. So it was really about the fifth album."


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For Us By Us: 8 Things To Know About The Black News Channel

A network for us by us is heading to a television near you. The Black News Channel, a network dedicated to quality news and original content for African-Americans, will see the light of day next month.

BNC has been over a decade in the making thanks to J.C. Watts, the former Oklahoma congressman who wanted to create a platform similar to CNN with only news and insight by people of color. Networks like BET and TVOne have respectfully released similar programming in the past with BET Nightly News and News One Now hosted by Roland Martin, but this new network plans to run on a 24-hour news cycle while tying in programs that will benefit teens, women, and HBCUs.

It was recently announced that Jacksonville Jaguars owner Shad Khan made up a large part of the investment pool, with many wondering just how the network will be run. Khan has reportedly voted for President Donald Trump but has continuously slammed his tenure as commander-in-chief.

According to BNC's website, their mission statement is "to provide intelligent programming that is informative, educational, inspiring and empowering to its African-American audience." They also hope to "preserve a proud black American heritage" and inspire viewers with uplifting and spiritual content daily.

The network will launch across over 30 million households on Friday, Nov. 15. In the meantime, here's everything you should know about the Black News Channel.


1. The BNC Was Co-Founded by J.C. Watts, A Former Athlete Turned Republican Congressman

Watts has worn many hats in his life with most of them existing in the business space. Some of his endeavors include a public affairs consulting company as well as director seats at companies like retail giant Dillard's, CSX Corporation and ITC Holdings.

Before jumping into the business world, Watts played college football for the Oklahoma Sooners and later, the Canadian Football League. After becoming a Baptist minister in the early '90s, he ran for Congress and served four terms.

During that time, Watts worked alongside Capitol Hill with former Presidents Bill Clinton and George Bush. During the late '90s, he was elected to the chair of the House Republican Conference. He also co-founded the Coalition for AIDS Relief in Africa and helped develop legislation with Congressman John Lewis to establish the Smithsonian Museum of African American history.

The idea for BNC came in 2004 with the intent to provide quality news and original programming to African-American households. "The Black news channel is culturally specific to the African-American community," he told The Street earlier this month.

"You've got 200 plus stations on any cable system. We are the one location that you can come and find out about wellness culture, current affairs as it relates to African-American communities." He also stressed the need to provide a safe space for black wellness earlier this year on Power 105.1's The Breakfast Club.

2. The BNC Was Almost Based On FAMU's Campus

Before setting up shop in Tallassee, Florida, Watts was interested in filming on the campus but decided against it. Instead, the network will work closely with Ann Kimbrough in the School of Journalism & Graphic Communication at Florida A&M University and other Historical Black Colleges & Universities across the country.

3. It Will Serve Over 30 Million Households

BNC will operate as a 24/7 news channel and will launch to an estimated 33 million households. A reported 23 million are satellite owners while the other 10 million are from cable TV households in cities like New York, Los Angeles, Chicago, and Atlanta. A studio was also built this year for the network in New Orleans.

In the early stages of the network, the company created "on-air programming trials" that served 8 million people. The project helped the company with the type of content they wanted to create and the content viewers wanted to see.

4. Religion And Faith Might Play A Role In Programming

Under the site's goals for the Black News Channel, the company notes how they've built strong relationships with African-American figures from the clergy, media, and politics. While it isn't known just how faith will play into BNC's ideology, there seems to be something there.

5. One of Their Biggest Investors Has A Fickle Relationship With President Donald Trump

Jacksonville Jaguars owner Shad Khan wants Black News Channel to reflect the views of African-Americans but critics aren't thrilled about his political ties. Khan reportedly voted for Trump and donated $1 million to his inauguration. During an interview at Yahoo Finance’s All Markets Summit this month, Khan explained his appreciation for Trump's economic retort but a distaste for his social policies around immigration, religion and civil rights.

Khan was one of the first NFL owners to famously lock arms with players in solidarity for Colin Kaepernick who was slammed for kneeling during the National Anthem. “Those were human causes that [the players] brought a lot of attention to," he said.

"And since then, the league has done a lot. We’d need a special program with you to go through all the stuff. And the players have done a lot. That was the time for talk and symbolism; since then, it’s been time for action. And there’s been a lot of action. Local communities, prison reform, a lot of those things that impact not only minorities but other people.”

But when it comes to his investment in BNC, Khan wants to change the narrative in media about black lifestyles. “I believe there is an undeniable calling for everything the Black News Channel will deliver to African-American television audiences, who have historically been underserved, in an era where networks have otherwise successfully targeted news to specific demographic groups and interests,” Khan told WJCT, adding, “My decision to invest is an easy one, because we get to answer that call.”

6. Original Programming Will Cater To Black Women and Teens

An estimated 12 hours will be dedicated to the news while the rest will focus on content dedicated to women and teens. Other programs will also shed light on alternative sports like MMA, Muay Thai and the NBA on a global level.

Some standout program synopses include:

Being a Woman

This daily one-hour hosted talk show is dedicated to topics of interest to women of all ages. Show topics will range from childbirth to caring for elderly parents, business to politics, and entertainment to hair care. No topic is too big or too small for this woman-to-woman discussion. The show host will select distinguished women from the vast array of academic experts and alumnae professionals associated with our Historical Black Colleges & Universities to co-host each day’s program.

Getting Ready With Jane: Today's Teen

In this show, family therapist Jane Marks gets real with teens and speaks a language they can understand. With more than forty years of experience helping families and young people in crisis, Marks offers helpful and timely advice to young African Americans about coping in today’s world. This one-hour weekly program is family-friendly and offers a message of hope. Today’s Teen Talk series is definitely “must see TV.”

My Money

This daily half-hour business show will examine best practices for wisely making and managing your money, as well as news and information about what is happening in the financial markets at home and around the world. This format will include a host and financial experts as studio guests.

7. HBCU's Will Have A Great Influence On The Black News Channel

BNC's relationship with Historical Black Colleges & Universities will run deep. Not only will aspiring journalists have an opportunity to work at the network but they will also have exposure to media training and state of the art production.

The series Living Social at HBCUs will also explore life on HBCU campuses and the intersection of education and cultural development.

8. Larry Elder Will More Than Likely Ruffle Feathers

Everyone loves a wildcard and BNC has found one in Larry Elder. The radio staple and attorney has over 25 years in the industry from news programs on NBC and ABC News & Talk. He also starred as a judge on Moral Court, an early production by TMZ creator Harvey Levin in 2001.

Elder's views have been seen as conservative but he reportedly identifies as a Libertarian. After walking away from the news show sector, Elder made his way to digital radio and podcasting where he's led conversations on topics like "Unwed Fathers" in the NBA, education, and criticism of the early presidential candidates of the 2020 election. He's also a frequent user of the #HillaryUnhinged hashtag that criticizes the former presidential candidate.

Larry Elder NEW Video: Why Won't The 'Woke' @NBA Take On The 800lb Elephant On The Court--UNWED FATHERS?!?

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A program hasn't been shared on BNC's website but Elder is listed as a "Show Host/Commentator." We're sure many will tune in to hear about today's culture from his perspective.

Learn more about the Black News Channel here.

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