Men In Fashion: David Beckham Brings Bodywear


Plenty of Vixens have proclaimed their love for H&M, and praise be to whoever cooked up the idea to sign on footballer David Beckham. The wonderfully sculpted athlete is lending his men’s Bodywear line to the popular retailer beginning in February 2012. He says:

“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced. The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward.”

H&M scored a big collaboration with Versace last November, so the winning continues.

Do you think Bodywear is a nice addition to H&M?