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Swizz Beatz Launches 'Reethym of Lite' Footwear and Clothing Campaign

Last night (July 19), Swizz Beatz hosted a party at eSpace nightclub in New York City to celebrate today's launch of his new Reebok Classics "Reethym of Lite" campaign and TV commercial.

The commercial for the brand, also known as the "International Party," was premiered and Swizzy even surprised his guests with a performance featuring Lloyd Banks. Industry friends and special guests of the launch party included wifey Alicia Keys, of course, Clive Davis, Pharrell Williams, Diddy, Busta Rhymes, DJ Khaled, Maino, Jay Z, Beyonce, Tika Sumpter, and more. 

Swizzy outdid himself this time. Big names, a big performance. Light refreshments? Nope, how about four open bars sponsored by Hennessey Black and lobster rolls and filet mignon served as hors d'oeuvres. That's a whole dinner!

It's no wonder the line shut-down after only one hour of letting folks in. Greatness filled the building and all attendees were taken care of. VIBE salutes Swizzy and the entire Reebok team for an incredible night.

Reebok's really back! Congrats to Swizz Beatz for his role as the creative director of the new Reebok Lite footwear and apparel. --Aliya Faust

Check out the "Reethym of Lite" commercial below and click HERE for exclusive photos:


 

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Leslie Jones Expresses Disdain Over Upcoming ‘Ghostbusters’ Film

Earlier this month, it was announced that Ghostbusters will be re-imagined. While the news sat well with fans of the mid-80s cult classic, it struck a nerve with others that are attached to the movie’s cinematic lineage.

Comedian Leslie Jones took to her Twitter account to air out her opinion, stating the all-women cast of 2016’s rendition of Ghostbusters, which she was a part of, were overlooked. “So insulting. Like f**k us. We dint count. It’s like something Trump would do. (Trump voice) ‘Gonna redo ghostbusteeeeeers, better with men, will be huge. Those women ain’t ghostbusteeeeers’ ugh so annoying,” she tweeted. “Such a d**k move. And I don’t give f**k I’m saying something!!”

The Saturday Night Live cast member also displayed how the upcoming film, which is slated to be released in 2020, and its possible all male cast will diminish the box office success of a cast spearheaded by women. “...if they make this new one with all me and it does well which it will, it might feel that ‘boys are better.’ It makes my heart drop,” she said. “Maybe I could have use different words but I’m allowed to have my feelings just like them.”

So insulting. Like fuck us. We dint count. It’s like something trump would do. (Trump voice)”Gonna redo ghostbusteeeeers, better with men, will be huge. Those women ain’t ghostbusteeeeers” ugh so annoying. Such a dick move. And I don’t give fuck I’m saying something!!

— Leslie Jones 🦋 (@Lesdoggg) January 19, 2019

It’s very sad that this is response I get.When the point is if they make this new one with all men and it does well which it will. It might feel that “boys are better”it makes my heart drop. Maybe I could have use different words but I’m allowed to have my feelings just like them

— Leslie Jones 🦋 (@Lesdoggg) January 20, 2019

The all-women adaptation of Ghostbusters, which also starred Melissa McCarthy, Kristen Wiig, and Jones’ fellow SNL cast mate Kate McKinnon, netted $180 million at the worldwide box office at its time of release. While it was one of the most talked about films of that year, during the press run Jones received a wave of racist comments from social media users, a moment that led the entertainer to take a step away from the Twitter platform.

“You have to hate yourself to put out that type of hate. I mean on my worst day I can’t think of this type of hate to put out,” she said.

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An Unofficial Documentary About Drake Is Currently On Streaming Services

An unauthorized documentary about the rise of musician Drake can be viewed on video distribution services such as Netflix and Amazon Prime. Drake: Rewriting the Rules initially dropped on Vimeo in Nov. 2018, and now, fans of the "God's Plan" musician will have a chance to watch it at their leisure on other platforms.

The documentary chronicles the music superstar from his days growing up in Toronto, to portraying Jimmy on the hit-teen drama Degrassi, to becoming a hip-hop star and working with musicians from Kanye West to his Young Money leader, Lil Wayne.

"Discover the untold story of how Drake rewrote the rules and rose from a child actor to become a cultural phenomenon and global musical icon," writes IMDb of the film's synopsis. "He is the king of pop and hip hop, combining many musical styles into one mainstream sound." The film runs 74 minutes long. Interviews from media figures and writers are included in the doc, which was directed and written by British filmmaker Ray King. However, no representatives from Drake's team are included.

Drake has not commented on the doc as of press time. He has been relatively quiet in the news, however, it's being reported that he is close to securing a residency of sorts at the Wynn's XS Nightclub in Las Vegas.

 

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Stream: Hulu's 'FYRE Fraud' Doc Examines The Festival That Scammed Thousands

In 2017, rumors of an exclusive festival taking place in the Bahamas took over social media. Organized by Billy McFarland and promoted by Ja Rule, the FYRE Festival was the new, cool kid on the festival block and quickly put other more seasoned festivals to shame.

But all that glitters isn't gold.

FYRE FRAUD, the new documentary streaming on Hulu, takes an intimate look at the scam that left thousands stranded on the island. Directed by Jenner Furst and Julia Willoughby Nason, the dark-comedy interviews whistleblowers, victims, and the convicted con-man himself, McFarland.

In a press release, Fraust and Nason said the goal isn't to make light of those who were scammed.

"Our aim was to set the stage for a strange journey into the moral abyss of our digital age, going beyond the meme to show an ecosystem of enablers, driven by profit and willing to look the other way, for their own gain.

"We draw on countless cultural references, on true crime tension, and on humor - but we did not intend to create a toothless comedy about the Fyre Festival. We hope this film can pierce our collective apathy and disrupt our own millennial peers, if only for an instant - to look at these stories for what they truly are, and to halt this algorithm before it devours us whole."

FYRE FRAUD is now streaming on Hulu.

 

 

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