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The UK VIBE With Joseph 'JP' Patterson: Introducing G FrSH

I know it's been a while, VIBE.com, but I’m back to give you guys the lowdown on some of the finest UK rap talent. This month is all about the one they call, G FrSH. Although he’s been around for a few years now, the EMI/Parlophone-signed artist is ready to cause some damage to the music industry, with his money-focused lyrics and laid-back style. The south London rapper tells me his story... G FrSH: Growing up, I was never really interested in music. I didn’t even really listen to music until I got a car because, at the time, we never had a CD player in the house. Back then, CDs were like £15.99 – but you would rather save two CDs money worth and buy yourself a nice jumper instead. There was a guy from my area who used to make beats on his PlayStation and, as stupid as it sounds, I thought, 'Rah! This sounds like real beats. This sounds like music!' So I went and put my own money behind him so that he could try and get himself out there more. Spending time in the studio with him, I suppose I just caught the bug. One day, in a uni lecture, I decided to write a bar and the rest is history. Musically, Jay-Z influenced me a lot. It was relating to what he was talking about on my level. I listened to a lot of other rappers, but none of them made me want to do music more than Jay-Z. He was talking about his reality and, seeing as he had the right to talk about his reality, I felt that I had the right to talk about mine. My music, on the most basic level, is just like the rap that I grew up listening to. It was very money-orientated and materialistic. But I’m widening my musical tastes out now, it’s broadening. It’s just about trying to express different parts of my story, and only my story. It’s just trying to convey that to people for their entertainment or education, however they want to see it. I think the music scene is definitely ready for me now. Whereas I'm one of the pioneers of the slick talk now, when people like Skinnyman and Klashnekoff were reigning, I was very much going against the grain. People wanted to hear struggle and all of that, but that wasn’t me – my life was cool. For me to now come to the forefront, I think it must be a time when it makes sense.

The Legoman mixtape did a lot for me. Prior to that, I wasn’t as good. My flow and delivery needed a bit of work, but I was always on point when it came to my lyrical content – it was just my delivery and confidence in the booth. I think I’ve improved a lot, though. When it comes to my videos, the main thing is to be true to yourself. I think with a lot of artists out there, and this is no disrespect thing, if you’re going to talk about all of this money, then you should be able to see it in your product. It shouldn’t just be your content. If I'm gonna talk it, then I've got it. I'm not gonna half-step. I can’t call myself G FrSH and everything not be like that. Put your money where your mouth is! I got signed to Parlophone/EMI because I put a lot of hard work in over the years. I put a whole bunch of money and work into my music and it just kind of fell on deaf ears – or the ears that it did fall on weren’t enough to create a buzz and taste make the situation. Then I somehow found myself a lot on the Internet, and I started to gain a fanbase of people who listened and took notice. I have to say, that really come from me doing an F64. Before I did my F64, though, a song was floating around and I don’t even know how it got to the labels, because it was a rough and unfinished version. From there, everybody just wanted to get in on the action! I went with the A&R who basically just bounced to the right beat. My deal is different from most artists, in a sense that I have a lot of control over it. I'm still essentially myself, because the label doesn’t own people and I earned that right because I still do so much myself. It’s more of a business relationship, rather than a label/artist kind of thing.

There’s a very strong, competitive element in the UK right now and it came at a time where the US wasn’t really doing much. There was a time when rap was just in the air. Nas was saying that hip-hop was dead, and it seemed like a valid statement. It’s only now that it has been somewhat revived with the different types of rappers: Wacka Flocka Flame, Kendrick Lamar and everyone in between. At this stage, no one is gonna do it for the love. If I had to pay, at this moment in time, I think my money would be better spent on a Rihanna or Lady GaGa collab. For the love, really and truly, I suppose I’d work with anybody in hip-hop doing their thing. But on a money level, it has to be pop. I think my aim for the next months is just to naturally progress. I'm in no rush, I'm not starving. As much as I would like a cheque as much as the next person, I’d rather have a long career. My main aim is to build my foundations and fanbase properly. I’ve been in no rush to put out anything simply because I don’t wanna just put out a single and have a number one hit. If it happens in a short space of time, then so be it, but I just want it to be the most natural progression. I’ve got an EP out called Purgatory, and hopefully it’s going to make people aware of my musical diversity. Then I’l take it back to the Legoman type of vibe, because I know that’s what people like. Very shortly, or in between that stuff, there will be a single. I’m also supporting J. Cole on his UK tour in November, so I'm 100% ready to take on 2012!

--As told to Joseph 'JP' Patterson

Photography: Liam Ricketts

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Gucci Mane, XXXTentacion, & More Friday Releases You Need To Hear

Another week, another list of Friday music releases. The week's of 2018 are dwindling, but there is a little more time left for some last-minute music releases. From Gucci Mane, to XXXTentacion, and Ice Cube, here are the albums and singles that you need to hear.

Gucci Mane – Evil Genius

Gucci Mane's 13th studio album is here. The rapper dropped his new project, Evil Genius, featuring an all-star list of talent, including, Quavo, Kevin Gates, Lil Skies and 21 Savage. The LP also features production by Metro Boomin, Murda Beatz and Southside.

The latest music drop marks the perfect finish to an eventful year for Guwop. He previously dropped DropTopWop, Mr. Davis, and El Gato The Human Glacier this year. Even so, the rapper suggested that he wants to make a bang with Evil Genius.

"I think this time, this album was like the first time I kind of had more fun making the records," he said during an interview with Beats 1. "With the intentions of just going in the studio and just had fun and this is what came out. But before, I was kind of going and expressing myself, talking through the mic, like I had a lot of my chest. This album was like, let's find the best beat, make the best song and put it out."

XXXTentacion – Skins

In celebration of XXXTentacion's posthumous album, Skins, his estate and friends through a livestreamed event at 9p.m. EST, featuring Trippie Redd, PnB Rock, Ski Mask the Slump God, Matt Ox and more.

There has been quite a bit of buzz surrounding the late rapper's new release. It's his first since his death in June 2018. The album features only one guest appearance from Kanye West. On the track, which is entitled "On Minute," Ye reportedly addressed abuse allegations brought against X. In support of the album, Kanye also released a Yeezy capsule collection, commemorating their single.

Since X's death he has been regarded as a young legend, gone too soon. His sophomore album ?  peaked at No. 1 on the Billboard 200 chart. Listen to Skins below.

Ice Cube – Everythang's Corrupt

Ice Cube is make with Everythang's Corrupt. The album's only feature is OG rapper Too $hort.

Cube already got fan excited after released the one of the LP's single "Arrest the President." The track takes aim at President Trump's corruption and racist policies. The album's cover art features Cube holding a 100-dollar bill in his bloodied hands.

Everythang's Corrupt is Cube's tenth studio album and his first in eight years. It's a follow-up to 2010's I Am the West.

Sneakk Ft. YG & Tyga – "Spray"

New artist Sneak has joind forces with YG and Tyga to bring their new banger "Spray." It's Sneakk's first track released through Def Jam. The single definitely sounds like the new stripper anthem or the perfect track to ride down the block to.

Ahead of the single's release, the rapper's shared a teaser on social media featuring a behind the scenes look at their music video.

Michelle Williams – "Fearless"

Michelle Williams is back. The songstress – best known as a member of the popular girls group Destiny's Child – recently dropped a new solo record entitled "Fearless."

The pop record is an inspirational anthem, encouraging fans to face their fears and chase their dreams. This is a huge moment for Williams, as it is her first single in nearly four years. It also follows an overwhelming year for the singer, who got engaged in Apr. 2018, as well as publicly revealed her battle with depression and mental illness.

Listen to the new track below.

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Premiere: Fuego And A. Chal Take Over The Strip Club In "Dancin" Music Video

Dominican trap artist Fuego has created an ode to the art of stripping with his new single “Dancin,” featuring producer and R&B extraordinaire A. Chal. The visuals for the track are laced with bright blue club lights and brief salacious interludes of voluptuous young ladies dancing provocatively.

The two are seemingly in a never-ending party in efforts to promote strip club etiquette through their tantalizing lyrics. There's no denying that Fuego's sound is reminiscent of today's prominent trap artists like Migos and Future, but he packs in a Latino flair, like his contemporaries Bad Bunny and El Alfa. The Washington D.C. native's sound is similar, but it's worth noting he's been on the scene for a while, steadily etching his mark as his musical prowess rises within hip-hop and Latin audiences.

“For some reason, I've always wanted to do a sound that American hip-hop has, and then break that my way,” he tells VIBE. “When it comes to putting stuff together and making fusions of music, I've done it all my life. When I first started out, I did reggae beats, but I was rapping over them. There’s a little more urban, hip-hop sound in the Latin community. Before, it was mad reggae. It either had to be a tropical type song or reggaeton song. I've always wanted to come out with hip-hop music."

Watch the video for "Dancin" below.

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Noname Tells A Tale Of Black Boy Plight In 'Blaxploitation' Visual

Noname's first music video is better than expected as the artist takes on the topics of dangerous implicit biases toward young men of color.

On Tuesday (Dec. 4), the Chicago rapper/poet released "Blaxploitation," a standout from her critically acclaimed album, Room 25. Directed by Alex Lill (Sampha, Joey Bada$$,  Lil Yachty) and written by Noname, the short film includes homages to Blaxploitation films of the 70s through its the style of multiple frames at once as a toddler wrecks havoc on a small-scale version of Chicago.

The music video gives the metaphorical message of how the black boy is criminalized from the beginning of his life. Even in the joy of imagination, his existence is subjected to a criminal or as the townspeople deem him: a monster baby.

The 27-year-old singer will continue riding high off the critically and streaming success of her debut album Room 25 as she will embark on a 37-city trek across the country and Canada.

The Room 25 tour kicks off in Detriot on Jan. 2nd. Dates can be found here.

READ MORE: Noname To Replace ‘Room 25’ Album Art After Designer Abuse Accusations

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