Vixen Chat: La La Anthony and Loren Ridinger Talk 'Motives by La La' + Spring Beauty Trends
Besties Loren Ridinger and La La Anthony decided to make beauty business their absolute pleasure. Joining forces to create Motives for La La, Loren Ridinger the the beauty line's namesake believe they have finally nailed a collection that panders to women of color. The Black and Brown beauties of the world can now anticipate seven lipsticks, two eyeliners, two mascaras, five eye shadows, 12 lip shines, six blushes and one foundation quad that will pander to our varying complexions! The mineral-based products also cater to various skin types, from oily to extremely dry. VV caught up with the besties to get a scoop on the line which is set to launch in February. -Niki McGloster
VIBE VIXEN: Tell us about the photoshoot you're doing for the line.
LA LA: We wanted to have photos to go with the launch and just show people how the makeup looks on skin. Also, we shot different models of all skin tones so that people can see it works for everyone, no matter what the complexion is. That’s the goal of the photoshoot and to see me in the makeup and how I look.
VV: What were your initial thoughts going into this venture?
La La: The common complaint you hear is that women can’t find foundation that matches their skin tone, so it was really necessary to find good foundations that matched people’s skin tone. What we did is create what we called a foundation wheel where there are like three or four shades in one wheel that you buy. You can mix [the shades] together to create the perfect shade without having to buy three or four different foundations. With this one wheel, you can match your complexion perfectly.
VV: Take us back. How did you become friends with Loren?
La La: We had so many mutual friends. Melo and myself are very close with Alicia and Swizz Beatz, and they’ve been very close with Loren and her husband for years. Kim Kardashian is also very close with her, and they’ve been friends for years. So all these people that kind of led us to them, and all these connections from different places. We would spend with our families [for Christmas], then at night, we all spend it with Loren and JR, her husband. Same thing with Thanksgiving, the next day we went to Miami and hung out with them down there. They’ve become a very important part of our extended family and its great to do business with someone that you’re that close with.
VV: One of the thing that's often said is, 'Don't mix friendship and business.' How well did you two work together?
LOREN RIDINGER: One of the things with La that I never seen with anybody else is that she is so motivated. She’s such a hardworking woman; she reminds me a lot of myself. She pushes me like, ‘Hey can we do this now? Can we do this now?’ Her enthusiasm is so contagious. It has been actually pretty simple. Of course, I tried to pull myself out of the deal-making part of it which is hard to do one when you’re one of the founders of the company. When it came down to whatever needed to be done, finalizing numbers and contracts, that’s where I put one of my vice presidents in charge.
VV: La La, it shows that you are truly, truly excited. How long have you had this idea in your mind to create a cosmetic line?
La La: I had it for a while. It's so much involvement. Like I said, as I became friends with Loren, I just talked to her about my idea, and she said, 'You know, there is void in the marketplace for that.' She wanted to help me create that, and it just happened.
VV: Now what was the most exciting part about the entire process?
La La: It was the involvement of every step of it. I just love picking the colors, trying them on, putting the lipstick and lip gloss on my hands, figuring out what works and what doesn’t and helping create the logo. Just being involved with something from the beginning and seeing it through is the best part. I’ve been involved every step of it.
Loren: She was extremely hands on! That’s the thing I love about her. She went through hundreds and hundreds of products to get it down to the best, and she really put her heart into it to make sure it was the perfect match for everybody. A lot of times people would be like, 'Do this for me,' but not La; she’s completely the opposite.
VV: Outside of being close with Loren, why did you pick Market America to house your cosmetic line and not MAC or another place?
La La: I picked Market America because they already have a tremendous following of customers. The Motives line that they [already] sell is very good. Also, I love Market America because it’s the only website where you get paid to shop. If you buy my makeup or anything from Market America, you actually get money back every time you make a purchase. You are kind of giving money back, and a lot of places can’t offer that to customers. That was my draw to it. I know with this economy and with people going through issues money-wise, it always great to do shopping and get something back for it.
VV: Have your other besties tried the products? Kim, Serena and Kelly?
La La: They haven’t yet because everything is not done. Everything will be in a week or two, and what we did was we created “VIP Kits” to friends and key influential people to just start testing it out before it hits the marketplace. Of course, I want their honest opinion when they see it and feel it.
VV: With the Spring coming up, what makeup trends are you excited for people to try out with your collection?
La La: I used to hate wearing color on my lips, but with time, a makeup artist convinced me to do that. Now I am a fan of bolder colors, especially for the spring. Whether it's pink or red or these different things to make your lips pop, I’m more adventurous when its come to those kind of things.
Loren: I really think it will target all of [the makeup trends] when I see a lot of bright and bold colors coming out in the Spring. I think she hit the bulls-eye with that. This is not going to hit a single trend but every trend because she thought that all through.
VV: What does Carmelo have to say about all this? This new venture in your life?
La La: He’s just very proud and very happy. And he knows this is something I wanted to do. And he’s just wow the way it came together, everything looks great. He’s being supportive and telling everybody about it. It’s a wonderful thing.