Why Nicki Minaj's 'Stupid Hoe' Vid Backfired on Her Image
By now, I’m sure you, along with seven million other people, have seen Nicki Minaj’s latest video, “Stupid Hoe.” It’s the first track off Nickster’s anticipated—and recently pushed back—sophomore disc Pink Friday: Roman Reloaded. I made the mistake of reading the comments about it before I saw it. It couldn’t be that bad, I thought, even if the title should have raised a flag.
Um… it’s worse. I watched it once, wondering “WTF is this?” and laughing at too few and far between highlights such as “Who’s gassin’ this hoe? BP” and “These bitches is my sons and I don’t want custody.” I watched it a second time to figure out if it was a satire that had gone over my head. I watched a third time only to realize that it wasn’t.
And it wasn’t just me, left staring blankly at the screen after the video had gone off. Over on Clutch, Thembi Ford was practically, well, clutching her pearls.
“[Nicki Minaj’s] new video, 'Stupid Hoe' is just straight up confusing and makes me think that she may have jumped her own shark,” Ford wrote. “Not only does the song itself sound like a more-vulgar version of her Big Sean collaboration 'A$$' — and I mean just like it — but watching the video kind of feels like torture — I mean the Clockwork Orange, Guantanamo Bay kind.”
I’m not even mad Nick spent an entire track dissing Kim. Hova knows the Queen Bee has been buzzing enough to have it coming. It’s how Nick does it that is softly killing me. “Stupid Hoe” isn’t Nicki spitting like she has something to prove the way she did on say “Monster” or her tag-team with Eminem, “Roman’s Revenge.” This is just plain… stupid.
Start with the title, move on to the petty grade school jabs about “nappy headed hoes” (word to Don Imus,) then circle back around to that has-been allusion to Jennifer Aniston, the one Kanye used four albums ago and so much better on “Gone.” Don’t get me started on the caged-bird gyrating and my bafflement at the singing. Then of course, there’s the big Barbie-pink elephant in the room— Nicki making a diss song about how wack Kim is while completely jacking her image (admittedly, with a little Missy thrown in for effect) for her entire career, from start to present. If you call someone a “stupid hoe” and make a profession doing your best imitation of that person, what does that make you?
As I learned writing 500 word essays about things I claimed not to care about only for readers to comment, “Uh... Obviously you do if you took the time to write alla dat”, I need Nicks to know that you can’t spend time in the studio making this diss-track and fool anyone into thinking Kim’s the only stupid one. Nicki needs more people and way less Technicolor.
Check out the video below if you haven't seen it already.
Demetria L. Lucas is the author of “A Belle in Brooklyn: The Go-to Girl for Advice on Living Your Best Single Life” (Atria) in stores now. Follow her on Twitter @abelleinbk