Vixen Chat: Melody Ehsani Talks Reebok Collaboration, Spring 2012 Collection + Style


VV: What projects and ventures lie ahead in 2012 for your brand? Do you ever intend to expand to clothing design?
ME: Yes, I’ve wanted to expand for some time now. I’m hoping to show some new items this year along with plans of opening a retail store in the LA area and eventually in New York, London, Paris and Japan.

How would you describe your own personal style and signature look?
I’m into details. It’s important for me to have my nails done, have accessories that reflect how I feel and always a pair of shoes on that I love. Everything in-between is based on comfort. It’s not odd for me to wear sweats with a pair of 6 inch heels, a t-shirt and a blazer.

What do you think will be the most coveted accessory trends in 2012?
Statement pieces, neon, pop culture references.

What are three must-have statement accessories and wardrobe pieces every Vixen should have and why?
I think everyone is different. In my ideal world, I’d say every Vixen should have something old school to represent where they’re coming from (for me it’s bamboo earrings or a three-finger ring), something new to represent what trend they’re into this season and something different that showcases their individual character. I think every girl needs a custom-made piece, whether it is a name plate or whatever.

Do you have any advice for anyone looking to get into fashion but too afraid of being rejected?
No one can reject who you are. All the greats were rejected at some point; it adds character.

Lastly, what do you think makes a Vixen?
Someone who is able to be completely who they are, unapologetically.


Be sure to get your fashion fix and check out Melody’s Spring 2012 Collection & lookbook here!