Beauty Alert: Evelyn Lozada Debuts Cosmetic Line


Evelyn Lozada is busy building an empire that will solidify her as a MF’n factor.

The reality show star Basketball Wives has debuted her cosmetic line aptly-named E by Evelyn Lozada. A high performance beauty brand at a price point that her fans and makeup-lovers can afford, the collection includes eye-shadows, powder pigments, blushes, bronzers, lipwear and nail polish that follow the top trends of today. There will also be two specialty items: a rhinestone-encrusted shadow palette and a 28-color shadow palette.

Already a glam girl, Evelyn drew inspiration from her own beauty looks and style.

“I have always been a risk taker while it comes to my personal style and the opportunity to leave my creative mark on the cosmetics world is beyond thrilling and a huge dream,” Lozada said. “I wanted to create a trendy high-quality product that didn’t need to come with high costs for that savvy beauty consumer.”

While this line hopefully catches fire, Lozada will also be prepping for her wedding special, Ev and Ocho, set to air on VH1.

The collection will be available on