IMG_9404.JPG IMG_9404.JPG

V Exclusive! DJ Whoo Kid Talks Hollywood, Hip-Hop and the Evolution of Rapper Beef

DJ Whoo Kid, known for his G-unit mixtapes and wild interviews, has adapted nicely to the changing tides of the hip-hop industry. Now the weekly ‘Whoolywood Shuffle’ host on Shade 45 radio is expanding his resume and tells VIBE what he’s been up to.-- Adelle Platon

You’re heavily involved with Radio Planet TV. How did you start the site?
Well I started a magazine years ago called Pow! (in 2006) and it had one issue. It was supposed to be me just interviewing Hollywood stars and getting their reaction to hip-hop so it would be like Robert DeNiro, you know everybody that you see on the big screen but their experiences and views on hip-hop.Then all the magazine experts out there like VIBE and all the other prints were telling me all the problems magazines were having so I deaded the magazine and just started a website called Radio Planet where I could mix my radio station with movie stars and music on Eminem’s channel Shade 45 called ‘Whoolywood Shuffle’ or if you miss it, you could watch the interview all week on the blog. So it’s just like watching a radio show during the week if you do miss my show on Saturdays.

How long have you been involved with ‘Whoolywood Shuffle’?
It’s seven years now, seven years strong. I interview almost 100 Hollywood stars a year. So it was kinda cool that I did all the hard work to get respect from their publicists ‘cause usually publicists would have 10 or 15 high-profile VIP movie stars under them. So they’ll send me their B-list movie stars and I’ll interview them for their first movie and then over the years those B-list guys become incredible major movie stars. I interviewed Rob Pattinson and nobody wanted to interview him then ‘Twilight’ came out and now he’s like my homeboy. So it’s the same story over and over. It was the ignorance of hip-hop years ago when it was in a box. Nobody understood how to interview them, how to integrate the interviews to make sense to listeners so they would just ignore every interview, not to mention it’s a very pop white world. You can’t see super hardcore hip-hop DJs interviewing Denise Richards but the only way is to just have it all make sense.

How did you know there was that void of hip-hop people not really wanting to mess with movie stars?
I DJ all their parties in L.A., overseas, Europe, China and usually that’s where you see movie stars are very relaxed ‘cause people don’t bother them in these foreign countries. You know, Samuel L. Jackson, we partied in Japan crazy, where they can’t really do that in New York but when you see them dancing to Jay-Z, 50 Cent, they just love the music on the side but it’s just like, that world is not in front to them, just that corporate, red-carpet bullshit. And then when they come on my show, they release it. It doesn’t have to be hip-hop, it’s all about the energy of something different. Usually a lot of people come on my show and they release their frustration of doing corny interviews over and over, basic “Where were you born?” interviews. My show is like a hang-out. When I interviewed Quincy Jones, first thing I asked him was, like I know about Michael Jackson but I wanna know what the f**k was he doing when he was young? You’ll never hear those stories from all these boring interviews. I always get the wild, crazy stories. Being in the industry for 20 years, I know a little bit more and especially the inside, personal stuff. There’s a difference when you know someone personally and they party with you, did an event with you, all of them got borders, they got to go through promotional maps, whether it’s a mixtape, radio show or whether they want me to shout ‘em out. A lot of it is really connected. You don’t really see that and that’s why I created my website ‘cause once they see it on camera, people are ready to believe that.

You started out in this industry as a DJ doing beef mixtapes, which is still much a part of hip-hop culture today. What are your thoughts on the way rappers come at each other now like the whole Drake versus Common and Diggy versus J.Cole scenarios? How has beefing sort of evolved throughout the years you’ve been in the game?
I started in hip-hop when there was house and then when hip-hop came in, the rap battles were serious, it was crazier then. Thing is it was lyrical. Now it’s personal with the girlfriends and the mothers. Back then it was lyrics towards lyrics. Then Jay-z and Nas came in with the baby mama stuff. I was with Nas when he did “Ether then when we debuted it, it really started with personal, going in hard then of course, 50 Cent revolutionized it with videos and flying in the baby moms. Like who the hell does that? I’m afraid where words are gonna go to after this. I still believe Serena’s the reason why they’re (Drake and Common) beefing. The core thing of every beef is always a female. So unless we get rid of vagina, I don’t think the beef is ever gonna end. It’s escalated more to a personal thing. People always look at lyrics but lyrics got to have personal touches on it. Right now, the funniest shit I ever seen is J. Cole versus Diggy. I thought it was April Fool’s but like here we go again with the personal bullshit. Fact that there’s some so called rumor that J. Cole banged his sister and then came out five months later with a diss record, I don’t know what it’s coming to but we didn’t have Twitter, we didn’t have all this craziness back then. It wasn’t being utilized the way it was then like it is now. Now you got pictures, photos, people getting knocked out. You got web sites, World Star, there’s so much ways of degrading an artist and it’s almost kinda like scary. Even to this day, I’m more scared of getting robbed on camera then anything. I’d rather somebody rob me on the low or keep it on the hush. I don’t want no visuals.

It’s crazy cause everyone now has a camera so they can put everything on the Internet. Do you think that the web and social media hinders hip-hop in any way or does it help it out?
The pros and cons are there. You could sell albums. You could not sell albums. You could get somebody killed or you can prove someone is better than, I mean we always need a competitive energy when it comes to hip-hop or else hip-hop becomes boring. They claim they’re the best, they claim they run this. Nobody has to claim, either take that or prove that to a formidable enemy, go against whoever the so-called guy is. T.I. is the self-proclaimed guy and he’s the King of the South in his circle but there are so many South rappers, he needs the element to keep that hip-hop thing going on. Hip-hop is transforming into so many things right now like house music, techno, overseas, I mean the people in Pluto are on hip-hop right now. It’s infiltrated movies, it’s infiltrated fashion. They should call it something else other than hip-hop.

It’s definitely become this global genre. Now there are a lot of up-and-coming rappers who have the Internet to thank for blowing up. Are there any new cats you’re listening to right now that you’re excited about or eventually want to work with?
A lot of the dudes that are blowing up, I already work with them or promoted them or indirectly promoted their music. A$AP Rocky, I’ve been playing his music for a good long time. B.o.B. years ago. He went pop but B.o.B. out here was hard. He spit real shit with high-paced music. Then you got Mac Miller who I never knew but always loved his style of music and now he gets like 40 million views. He’s dope. So I’m in the business of finding out who’s new. Almost everybody out there from Wiz Khalifa to all the people you see now. They went through my system of I already know who might be next with me doing those Freshmen mixtapes and things like that. That’s where they call me in to put all these guys together. Hip-hop is totally different right now. I couldn’t even be able to tell you what the hottest record out was last year.

Now there are other projects you got coming up?
Yeah I’m working with Snoop right now. I’m working with A$AP Rocky so we’re chopping it up. Me and David Banner is dropping a mixtape Sex, Drugs and Video Games going for sale for $1 on iTunes, which will be a donation to create Banner's new movie department to put out films. Paul Wall just hit me up yesterday too.

That’s a loaded list. When can we expect these to drop?
They’re all in production stages so hopefully by first week of May, they’ll come out. Also, check out my ‘Whoolywood Shuffle’ on Shade 45 every Saturday 10am to 5pm or you can watch it all week on Radio Planet TV. I also have a clothing line called Krisp where we take care of the homies.


Watch DJ Whoo Kid's latest interview with Pauly D below,

From the Web

More on Vibe

Nas and A$AP Ferg host Hennessy All-Star Weekend Saturday night at The Old Post Office in Chicago in celebration of the newly announced multiyear partnership between the spirit and NBA.
Caleb Zahm

Nas Hosts Hennessy's All-Star Weekend Party, DaBaby And A$AP Ferg Perform

Hennessy celebrated its NBA multi-year spirit partnership with festivities during the league's All-Star Weekend. After hosting an intimate reception, the global cognac brand turned the vibe up, hosted an evening of cocktails and performances at the Gentlemen’s Lounge in Chicago's Old Post Office. Nas served as the welcoming host of the night as he introduced his fellow Hennessy ambassador A$AP Ferg, who kicked off the night of performances.

After warming up the crowd with performances of  "Work," "Plain Jane" and his new single "Value," he brought out MadeinTYO to perform a short number. Shortly after, DaBaby amped up the crowd with a high-energy set with performances of "Bop," "Suge," and more alongside Billion Dollar Baby Entertainment artists Stunna 4 Vegas and Rich Dunk.

As the Hennessy specialty drinks flowed and bites made their rounds, some of music and sports' biggest stars stopped by the event to enjoy the fanfare including Saweetie, Dave East, and others. Scroll through more images down below to see what you missed.

Continue Reading
(L-R) God Shammgod, Jadakiss, and Russ Bengston at the PUMA x LeagueFits Panel discussion.
Courtesy of PUMA

Chuck D, Dave East, Jadakiss & God Shammgod Talk Sneaker Culture And Public Enemy’s Legacy At PUMA Pop-Up

In celebration of Def Jam and PUMA Hoop's latest sneaker release, the legendary Chuck D of Public Enemy sat down with writer Russ Bengtson, rappers Jadakiss, Dave East, and basketball street legend God Shammgod for a live panel discussion during the 2020 NBA All-Star Weekend (Feb. 15).

Held inside the League Fits Lounge powered by the PUMA Hoops pop-up, the four panelists chatted about the new PUMA Sky LX and PUMA Clyde kicks, Public Enemy's legacy and the rise of hip-hop and sneaker culture. Jadakiss, East, Chuck D, and Shammgod all pledged their allegiance to the rapidly growing culture.

"I'm a sneaker addict. Until I die, I think I'm always going to be excited with new sneakers," said East. "I like knowing I'm going home and there are sneakers that I ordered that are waiting for me. These [PUMA] sneakers are dope and I'm happy to be here with Chuck D sharing this moment."

"It’s a form of accomplishment like I made it," said Jadakiss when asked about his thoughts on the collaboration and speaking on the panel with the hip-hop legend. "How many years I spent listening to Public Enemy and for Chuck D to be a fan and acknowledge me as a constituent, a colleague, and contemporary in some form is a feeling that no money or accolade can compare to."

 

View this post on Instagram

 

The Chi today debuting the new PE - PUMA Collab. Talking Hip Hop + B-Ball w @jadakiss @daveeast @leaguefits @pumahoops at 4:30 Get em at puma.com 💥💥💥 ..... ...... ...... #nbaallstar #chuckd #pumahoops #sneakers #kicks #collection #fightthepower #fearofablackplanet #publicenemy #publicenemyradio #hiphop #daveeast #jadakiss

A post shared by Chuck D 🎤 (@mrchuckd_pe) on Feb 15, 2020 at 12:53pm PST

Chuck D also shared some gems and stories from his time when Public Enemy's popularity skyrocketed in the early '90s. Public Enemy became one of the most popular groups in hip-hop history for their socio-political rhymes and in-your-face attitude. Many rappers strive to be the most popular artist in the game but for Chuck D and his band of brothers, their perspective was different.

"My goal wasn't to be like the popular group that everybody loved. We wanted to see groups and artists around us do well," Chuck D recalls. "We wanted to see young people do well. We were already older and we weren't trying to impress anybody."

When Public Enemy made their debut there was nothing like the militaristic rap crew from Long Island. Their music criticized the media and spoke heavily on the plights that blacks faced in the United States.

"We represented a fu**ed up situation. It was a wilder time in hip-hop before records in 1978 and 1979, and we saw sh*t for three to four years," said Chuck D about the inspiration behind the group’s formation. "Hip-hop came out of those ashes to speak out against a lot of that bullsh*t and didn't get an answer to years later."

 

View this post on Instagram

 

NEW YORK STATE OF MIND. 🗽

A post shared by God Shammgod (@godshammgod12) on Feb 15, 2020 at 4:22pm PST

As most people thought Public Enemy were too aggressive and hated the white community, Chuck D reminded the audience that wasn't the case. "We didn’t come against society like f**k white people. No, this is our story [that] you need to hear instead of that bullsh*t story," Chuck D said.

At the end of the discussion, Chuck D gave props to his three guests for their contributions to the culture; He shared how he enjoys playing East's music all the time, praised Jadakiss' raspy voice for its sound on a record, and saluted Shammgod for his global impact on the game of basketball. "I'm proud to be on this panel man because I've studied each and every one of these creatives in their life."

PUMA Hoops and Def Jam's sophomore release celebrates Public Enemy's game-changing third album Fear of a Black Planet with two different iterations of the PUMA Sky LX and PUMA Clyde, two sneakers that Public Enemy and several other Def Jam artists wore back in the day.

The PUMA x Public Enemy Sky LX features a white and red colorway with a leather upper and Def Jam's logo plastered on the tongue and Chuck D's iconic "Fight the Power" verse stamped on the side. The PUMA x Public Enemy Clyde, on the other hand, features an all-red upper with black accents. The lowcut sneaker also features a white outsole with "FEAR OF A BLACK PLANET" written across it.

Continue Reading
(L-R) Jonathan Mannion, Iman Shumpert, Kristen Noel Crawley, and Don C celebrate the launch of Nectar of the Culture program and the limited-edition Moët & Chandon Nectar Impérial Rosé bottle at the Chicago Athletic Association Hotel on Sunday, February 16, 2020.
Courtesy of Moët & Chandon

Nectar Of The Culture: Moët And Jonathan Mannion Celebrate Kristen Noel Crawley And Don C

As the Windy City bustled with basketball fans, Moët & Chandon took a moment to acknowledge the next generation of pioneers who continue to move the culture forward. During this year's NBA's All-Star Weekend, the French luxury champagne brand fine winery partnered with iconic photographer Jonathan Mannion—who has captured VIBE's October 2001 cover featuring DMX and many more hip-hop —to spotlight Chicago's own Don "Don C" Crawley (Just Don, RSVP Gallery) and Kristen Noel Crawley (KNC Beauty).

Held on Sunday (Feb. 16) at the Chicago Athletic Association Hotel, fellow creatives and friends gathered for a family-style brunch laced with glasses and newly designed bottles of Moët & Chandon Nectar Impérial Rosé. As four life-sized portraits were presented and unveiled, everyone in the exclusive and star-studded room raised a glass to toast the influential couple and the man behind the lens.

"I've been on a journey with Jon. Together we gone to different cities around the United States celebrating people who we believe are pushing the culture forward," said Jasmin Allen, Vice President of Moët & Chandon U.S. "And today we're in Chicago, the fantastic city of Chicago, against the backdrop of All-Star Weekend, to celebrate leveraging the lens of the mastermind Jonathan Mannion.

"With Jonathan, we've had the opportunity to capture the brilliance of Don C. and Kristen Noel Crawley. Separately, they've done phenomenal things in their areas of expertise and for their communities. But I would argue that together they are bar none. Today, we celebrate them in all their glory."

As the event drew to a close, Mannion took a moment to thank everyone in attendance and talk about the importance of pursuing your dreams, being present for each other as creatives, and broke down the deep meaning of Moet's latest campaign, "Nectar of the Culture."

"Nectar is divided into two different sections. There's "Nec" which means "death"[sic] and "tar" which means "to overcome," which is really powerful, to overcome death. And I think about what I've done with my photography and so many of the people I've photographed in this room and shared my gift with in order to then share it with you guys is really, really essential."

He continued: "We're mortal. We're not here forever, so what's your mark going to be? This is a challenge to really be present for each other and support each other. I just want you to take the time to be together, to embrace each other, to cherish these moments because the moments are essential. I truly am grateful to my partners Moët for believing in me, for believing that my vision was an important one, for bringing this campaign, 'Nectar of the Culture,' to life."

Other creative luminaries in the room included Iman Shumpert, Baron Davis, Yaya DaCosta, Brian Michael Cox, Mano, Nigel Holt, Set Free and more. Scroll down to view more photos from the event.

Moët & Chandon has also released a new, limited-edition collection of custom-designed Moët Nectar Imperial Rosé bottles which pay tribute to the Rose Gold Era and its associated visionaries. As for the "Nectar of the Culture" campaign, Moët and Mannion will be heading to Los Angeles to raise a glass to another pioneer(s).

Continue Reading

Top Stories