Designer to Watch: Adama Amanda Ndiaye


Growing up, Adama Amanda Ndiaye often traveled to different parts of the world. Influenced by the fashion around her, the Senegalese designer wanted to put together her own creative fashion outlet. In 2006, Ndiaye began to experiment with African prints to create her signature fashion line, Adama Paris.

Last spring, Ndiaye made an impact on the fashion industry with dresses, rompers and swimsuits made out of traditional Ankara fabric. For her Spring 2011 line, she was inspired by the concrete jungle and her travels to big cities. With a color story surrounded by oranges, pinks and purples, this line–that featured purple and gold striped strapless jumpsuit and mini dresses finished with bows–became a hit internationally.

At Arise Magazine Fashion Week 2012, Adama Paris presented a sexy, tailored collection with lace, leather, and Ankara. Besides designing clothing, she is the creative mind behind Dakar Fashion Week that occurs annually during the summer.

Recently, Ndiaye revealed Spring 2012 collection, Afrobikinis, which features separates and singles in styles that fit many different body types. The collection was made with African prints that blend naturally with the skin color of their models, who are Miss Black France Pageant contestants. The lookbook was shot by renowned fashion photographer, Mario Epanya.

We are in love with Adama’s bold and colorful silhouettes. Adama Paris always showcases the spirit of young modern women. The fashion label bridges cultures and flatters any woman’s shape.

View more of Adama Paris designs on her website here.

Tags: Fashion