Should You Crowdfund Your Next Video Or Album?
Professional keynote speaker Scott Steinberg is a leading expert on leveraging new technology trends to enhance business strategy and family life. A noted industry consultant and bestselling author, the following is excerpted from his new book The Crowdfunding Bible is 100% free to download at CrowdFundingGuides.com, or in eBook form on Apple, Nook and Sony Reader devices.
The practice of crowdfunding, or posting pitches online in hopes of soliciting public donations via the Internet, has been all over the news lately thanks to the exploding popularity of websites like Kickstarter and IndieGogo. Recent success stories such as the Pebble E-Paper Watch ($10 million for an Internet-ready watch) and Double Fine Adventure ($3.3 million for an old-school adventure game) are just the tip of the iceberg, however.
Thanks to the rise of crowdfunding services from RocketHub to Peerbackers and Ulule, entertainers of all stripes – bands, actors, directors, filmmakers, aspiring TV producers, etc. – are also successfully turning to the practice to launch new movies, music videos and more. Considering adopting a crowd funded business model as a way to raise money for your next concert, event, CD single or album? Consider the following before kick-starting any campaign.