Vixen Chat: Jackie Paul Talks Online Boutique ‘PURE Addiction’ and ‘Basketball Wives’

How did PUREaddiction get started?
I was originally going to franchise Teresa’s store Taste in Colorado. We were having problems finding a commercial space and then the economy crashed. After consulting with my marketing group, we decided to utilize my technical background and try online. I felt like that was the best way to go considering I am a full time mom that needs to be accessible for my children.

How did you end up partnering with Bow Wow’s mother Teresa Caldwell?
Teresa and I have been friends for awhile. After deciding that opening a franchise store was no longer an option, her and I discussed partnership after she closed her store in Atlanta. Now, all the items that were featured in her store can be found on

How are you able to juggle being a basketball wife, mother-of-two and the owner of a online boutique?
Because everything is done online, I am able to pretty much work from home. I oversee everything that is involved with the business. If there are customer service issues, issues with shipping or anything concerning the business, I am constantly receiving emails and updates to find a resolution. Having a business online allows me to be hands-on with my family, and because of that, I am available to coach my son’s basketball team and catch a red eye to watch my husband play.

Do you have any projects in the works or any new business ventures?
I don’t really have any new projects in the works however, I am putting a lot more energy into marketing for With the constant movement of social media, I always have to be on top of what’s current.