Vixen Chat: Sheree Fletcher Talks ‘Hollywood Exes,’ Encouraging Women and Whoop Ash



VV: I want to switch gears a little bit. I hear you have a beauty line: Whoop Ash.
SF: I do.

Very clever line. Can you tell me a little bit about what it is and how it started?
It is a body butter. That’s kind of where I started. I read a book, and the book got me interested in honey and the properties of honey. I love to cook, so I thought I’d get in my kitchen and make some different foods with honey. As I was doing my research online, what was coming up was spa recipes for the body. I’m thinking, Okay, that’s interesting, then I ordered different ingredients. I did the Shea butters and coconut oils, and I started with the lotion base. I literally got out my big gumbo pot and cooked up this amazing body butter. I never in a million years thought that was a viable business.

One day “Whoop Ash” just dropped into my spirit, and I was like, ‘This is the name of the product!’ I’m telling you, God has a sense of humor. I launched in 2009 and it’s been great. One of the reasons why I strongly considered doing [Hollywood Exes] was for the exposure. Not for the fame, not for the money–though the money obviously comes when you’re company is a success and people are in business to make money–but I wanted the exposure. I think once I get that type of exposure, the distribution will come and then I can really start mass producing the product because we get nothing but amazing testimonials. I mean, I’ve had everybody from Samuel Jackson to L.A. Reid. These people love the product and don’t leave home without it. It’s a great product and I’m really excited about the potential of it growing and expanding.

Not just you, but it sounds like Hollywood Exes are career-orientated.
We are. Jessica Canseco, she’s got a business. Nicole [Murphy] has her business, her jewelry, then the other two ladies are dancers and have dance companies. We all are business women.

Wrapping up, what do you want people to take from the show?
First and foremost, women can come together and do something great. We can disagree respectfully. I want people to know that women need women. We really do, and I want women to be encouraged. Like I said, you’ve got five women who are business owners and I’m hoping that that would inspire somebody to step out and start their own thing. I think that we’re very relatable. I think that women will connect to us. We’re women just like anybody else. It doesn’t matter who our exes were. I mean, obviously, we went through our divorce in a public, major way, but at the end of the day, we’re women and we can connect and relate on so many other levels. I’m hoping that women will relate and be encouraged.