Coachella to Leave Indio, Cancel 2014 Festival?
The Coachella music festival may be moving!
The festival’s organizers are threatening to move the event and possibly cancel the 2014 shows in response to a proposed tax that may cost them up to $6 million annually.
Sam Torres, councilman of Coachella’s home Indio, California, pushing for a 5 to 10 percent inflation on ticket sales for events that have over 2,500 people in attendance.
Coachella promoter Goldenvoice is not happy with the proposed tax increase which will hike up event passes an additional $18 to $36. The passes, which currently start at $349, were already bumped up $34 for 2013.
“If the tax initiative of putting $4 million to $6 million onto Coachella gets on the ballot, we’re going to take off 2014; 2015 we’ll be at a new facility outside of Indio,” said Goldenvoice president Paul Tollett.
If the festival moves, Indio could lose thousands of dollars as Coachella has brought in an estimated $800,000 in both ticket fees and transient-occupancy tax in addition to tax revenue on food and beverage sales amounting to $9 million.
While Indio City Council has rejected the proposed tax hike, Torres has been lobbying to include the proposal on the November ballot with a petition that would require the signature of 2,700 Indio residents by August 10.
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