VIBE Fashion Files:JOYRICH reclaims their spot on the Hip Hop fashion scene


Aside from being embraced by the likings of Lil Wayne, Rihanna, Keisha Cole, Amber Rose, Rita Ora, and Soulja Boy, JOYRICH consistently reaches a new level of innovation and creativity each season. Adding a bit of everything for all style types, it is hard not to notice a JOYRICH piece. From 80’s London Punk to the chilled New York Hipster, JOYRICH definitely put the ‘D’ in design this year.

Not only were we behind the scene on the official campaign shoot with Supermodel Dudley O’Shaughnessy (the lead in the ‘We Found Love’ Rihanna video) but we also trailed some exclusive images!