Jay-Z’s Partnership With NBA 2K13 Is Officially Announced


As expected, more details surrounding Jay-Z’s newest partnership as executive producer of NBA 2K13 have been officially released.

“This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history,” Hov said of the partnership in a newly released press release. He continued by adding, “NBA 2K13 will be the next evolution in sports and basketball culture, and I’m ready to usher in the new era of the franchise.”

Jason Argent, vice president of marketing for 2K Sports also commented by saying, “We aren’t content with just being the best, and we will continue to grow the NBA 2K franchise into one of today’s premier entertainment experiences. Jay-Z’s role in NBA 2K13 represents a unique fusion of basketball, music, art, and entertainment, and illustrates the evolution of NBA 2K into something much bigger than simply the best basketball video game series ever made.”

The audio and visual aesthetics of NBA 2K13 will reflect a balance of basketball and musical influences, with Jay himself hand-picking the game’s soundtrack (like we predicted earlier). The 24-song collection features some of his top hits, along with an eclectic mix of music’s biggest acts.

The Hours — “Ali in the Jungle”
Too Short — “Blow the Whistle (Main) “
Eric B. and Rakim — “I Ain’t No Joke”
Phoenix — “1901”
JAY Z — “Pump it Up (Freestyle) “
Puff Daddy and the Family — “Victory” (feat. Notorious B.I.G. & Busta Rhymes)
Daft Punk — “Around The World (Radio Edit)”
Santigold — “Shove It” (feat. Spank Rock)
Kanye West — “Amazing”
Jay-Z — “Run This Town”
The Dirty Projectors — “Stillness is the Move”
Nas — “The World is Yours”
Coldplay — “Viva La Vida”
Roy Ayers — “We Live in Brooklyn, Baby”
Justice — “Stress”
Jay-Z — “The Bounce”
Kanye West — “We Major” (feat. Nas & Really Doe)
Mobb Deep — “Shook Ones, Pt. II”
Meek Mill — “Ima Boss (Instrumental)”
Kanye West — “Mercy” (feat. Big Sean, Pusha T, and 2 Chainz)
U2 — “Elevation”
Jay-Z — “On To The Next One”
Jay-Z — “Public Service Announcement”
Jay-Z — “H.A.M. (Instrumental)”

Fans are encouraged to enjoy select tracks from the NBA 2K13 soundtrack (which can also be shared on Facebook) at http://2kgam.es/NBA2KJAYZ.

Watch the trailer announing Jay-Z as Executive Producer here:

Tags: Jay-Z, NBA 2K13, News