Stunt Artist: The 10 Strangest Publicity Stunts of Bow Wow’s Career
The Publicity Stunt: Dropping the “Lil” from his original rap moniker “Lil’ Bow Wow”
The Date: April 2002
Did It Work? Yes. At the time, there were a ton of different rappers attaching “Lil” to the front of their names. So, he got out just in time. He was also getting older, so the move made sense. The only unfortunate part was that, over time, the loss of “Lil” also meant the loss of Bow Wow’s younger fan base.