Stunt Artist: The 10 Strangest Publicity Stunts of Bow Wow’s Career

The Publicity Stunt: Having his publicist send out a press release announcing that he had been hospitalized with appendicitis—just hours before he performed on BET’s “106 & Park”
The Date: December 2007
Did It Work? Yes. Bow Wow performed with Omarion on the show. And, the following week, their album, “Face Off,” sold more than 100,000 copies in stores. Bow Wow’s “appendicitis” wasn’t really the whole reason it happened. But, the extra press surrounding the project certainly didn’t hurt.