vibe-yp-interview

YP Talks Making 'No Doz', Co-signs from Nas and Raekwon, and "To The Moon"

Whether in the studio or an in-office tequila tasting (which the rapper was coincidentally able to crash when he came to VIBE's headquarters), YP demands attention. On his latest mixtape 'No Doz,' the follow-up to the successful 'Still Awake' project that landed him a Universal deal, the rapper explores his creative freedom with the luxuries of a major label signee and the real experiences of a Chi-town soldier. Towering at a baller-tall 6'4'', there's no other way for the emcee to go but up. He tells VIBE how he's dealt with co-signs from legendary spitters, how his new video on domestic abuse came right on time and why his name fits him.
For some of our readers who may not be familiar with your music, what are three things that separate you from other artists out now? I'm real, relate-able and emotional. When you hear the product I'm putting out, you're gonna get a glimpse into my life and it's not gonna be something that's too far-fetched. I'm not gonna tell you tales. It may be something you never heard of but it's also gonna be something you can relate to all the time. I never go too far out the realm of the listeners. When you do that, you lose everybody so I just be me and people gravitate towards that. Is that how you approach the creative process? Yeah, I never approach a song like I gotta make this song for my guys or the ladies or the club 'cause then you concentrating on something you might step out of your own element. I just go in and however I'm feeling, that's how I write and people tend to like that as opposed to you trying to reach something else. That's the difference between longevity and fans, and fly-by night. I call all my fans family. People move me. They saw me get a scrape on my knee and they also saw me make 10 million dollars. Now you're from Chi-town known for producing great acts like Kanye West, Lupe Fiasco, but then you also have the up-and-comers Rockie Fresh and Chief Keef. What are your thoughts on your hometown co-stars? Me and Rockie Fresh are close, that's like my little brother. He called me the day he signed the [MMG] deal and I knew about those deals before the world knew. Chief Keef - I rock with what he got going on. It's a voice that's necessary. The fact that people may say that what's going on around them is glorified, it's not. It's their job to tell you what's going on their way. Now it's just sad that it's like an epidemic that's going on in Chicago and some people just don't understand. When they don't understand, they don't understand the music. They don't see what goes on, each and every day or where they getting that from. What's your take on Keef tweeting that Kanye didn't make him? That's their business. I don't have nothing to do with that. I think that anything that Kanye does or Lupe or Common or Twista gets magnified but as far as making him, that's how they feel about it. I knew about Keef before it but it's not like that. You've also gotten good looks from legendary acts like Nas and Q-Tip. What was meeting them like? Q-Tip actually co-signed me in 2010 and when I first went out to L.A., No I.D. had me in the studio. He actually had Q-Tip and Nas there and he's like, 'You know Q-Tip?' so I'm like, 'Yeah,' he went into the room with and then Q-Tip asked me, 'You know Nas right?' and I was like 'No.' So then Nas tapped me, he turned me around then told me that him and Tip heard some stuff and they were rockin' with me and that I may be the future of hip hop. That was just a big statement for me. I got starstruck that day. Nas just told me that. I went to the store in the third grade to buy his album. That's like surreal. What's being in the studio with No I.D. like? No I.D. is dope. He's like a real producer. His thing is like talk to you before, he doesn't just like take you in the booth and play you a bunch of beats and let you rap. He gets into your brain and knocks out a joint based on those conversations. Since signing with Universal, has there been anyone else that you've met that you were in awe of? Nah, unless it was Jay-Z, then I wouldn't know what to say. I look at everyone as competition so I'm not supposed to be like, 'Oh that's so and so.' It's a mutual respect. You get to work with Hit-Boy and Raekwon on your new mixtape 'No Doz.' How did those collaborations come about? Raekwon co-signed me back in 2010 as well so our relationship is like deeper than me just doing a song with him. Everything that I was doing, I would get like a progress report from him, like man this is what I'm doing last month or last 2 weeks in terms of getting my career started. I wanted to take advantage and do a song with him when it seemed right. We've had a relationship for over two years and this is the first time I got bars from him. It just meant a whole lot as opposed to me just saying, 'Hey man, I rock with your music, you rock with mine, let's do a song and you say I'm cool.' It ain't nothin' like that. He actually know my character. I did Rock The Bells [and] Cincinatti Conference with him so it was pretty much surreal. As far as Hit-Boy is concerned, we had a mutual friend and he set that up. When he came into the studio, he didn't know what to expect, I didn't know what to expect. Very first time meeting each other. After you do a song like 'Paris,' you not trying to hear no brand new artist, you're not gonna play your best for me at all. But when we both played music, we was like 'Let's do this.' It was a no-brainer so we worked together and just tried to capture a moment. What was the biggest difference in the creative process from 'Still Awake' to 'No Doz?' The biggest difference I had [was] access to the studio 24 hours. I got signed, I relocated to L.A., I got chicks, good reefer, I'm chillin. So the process was a lot easier than 'Still Awake.' 'Still Awake' was a whole lotta stuff going on personally that kinda like kept me away from the booth for a couple days, weeks at a time so it took a while for it to get done. This time around, I just kinda concentrated and I had plenty of joints to go through and had 24 hours to just do it. You also have your new video "To The Moon" which is real deep because it touches on domestic violence and prostitution. Why put out a song like that now? 'Cause I asked myself the question of who's rapping about that and to the point where it makes somebody else care about it. Those are real situations, just like everything else we rap about. People say it's glorification, but I'm just letting you know what's going on and what's on the scene and what we're going through. My whole thing is to push the bar and I know that when I do that, people are listening and hopefully it could touch somebody's life as opposed to me letting it go to the wayside. That's actually a video that I pushed for, like the camp loves everything else but that song is my personal project. Did it come from someone you knew? I had a conversation with a female two hours before I recorded the song. She could've been going through a situation that derived from something like that. So I used that story and others that I knew. It seems like perfect timing because of the Evelyn Lozada and Ochocinco drama. What's your take on that? Under those circumstances, you should never put your hands on a female. From what I've heard, it's unfortunate. I even saw on 'World Star', he got fired from Miami. I hope he gets through it. A name says a lot about a person so why Your Problem? I wanna be everybody's problem like when you listen to him, like this dude is crazy. Any questions people have about the game, I'm the problem and the answer for it. Check out YP's newest video "To The Moon" below.

From the Web

More on Vibe

Jemal Countess

'Queen Sono' Will Be The First African Original Series To Stream On Netflix

Netflix caught some flack over the weekend after it was reported the streaming behemoth shelled out a smooth $100 million to keep the 90s sitcom Friends. However, staying committed to original content IOL Entertainment reports Netflix will take on it first African series.

Titled Queen Sono, actress Pearl Thusi (pictured above at the 2019 Global Citizens festival) will star in the dramedy which finds Thusi portraying a spy motivated to help the lives of her South Africans, while dealing with highs and lows of a personal relationship.

Netflix's Vice President of International Originals Kelly Luegenbiehl who's in charge of content in Europe and Africa expressed excitement over Queen Sono.

"We love the team behind the show, [and] we're passionate about coming in and doing something that feels fresh and different. It's really exciting for us," she said. "Their point of view and creating a strong female character was really something that also really drew us to it.

Erik Barmack, also with Netflix, said Queen Sono is just the first of many to depict life in Africa.

"Over time our roots will get deeper in Africa and South Africa, and we're moving pretty quickly to that now, and plan to invest more in local content," he said.

READ MORE: Africa's Rising Youth Population Might Face A Job Crisis

Continue Reading
Kevin Winter

Fans Shut Down Beyonce Cultural Appropriation Allegations

Beyonce is the latest celebrity to be accused of cultural appropriation after she was spotted at an Indian wedding on Sunday (Dec. 9). Despite some assertions, the BeyHive is swooping in to set the record straight about their queen.

According to reports, Beyonce performed at an early wedding celebration in India's western Rajasthan state. She was celebrating the nuptials of Isha Ambani – the 27-year old daughter of Reliance Industries head Mukesh Ambani – and Anand Piramal, the 33-year old son of another Indian billionaire.

 

View this post on Instagram

 

A post shared by Beyoncé (@beyonce) on Dec 9, 2018 at 11:47am PST

The early festivities, which is custom for Indian marriages, welcomed a handful of celebrity guests including Hillary Clinton, Bollywood stars, businessman, and more.

The controversy surrounding Beyonce sparked after the singer shared an image of herself wearing an extravagant, pink and gold dress with seemingly traditional, Indian accessories, including a headpiece and bracelets. Some critics immediately assumed Bey was culturally appropriating Indian or Hindi culture, but suggested it would go unnoticed due to her social status.

Fans however, shut the allegations down, noting that she was actually paying homage to the culture. They also stated that she was invited to perform at the party by a prominent Indian family and therefore, should be dressed appropriately.

This wouldn't be the first time Beyonce has been accused of cultural appropriation of Indian culture. She was hit with similar allegations following the release of the music video for "Hymn for the Weekend" with Coldplay.

Join the discussion and check out the debate below.

Screaming!!!!! pic.twitter.com/nTLSWeRhGJ

— lah-juh (@fabuLaja) December 10, 2018

why are fake wokes on twitter accusing beyonce for doing cultural appropriation ? IT'S APPRECIATION YOU MFs !! y'all don't know shit about indian culture !! literally sit tf down, even indians aren't mad why are you dumbasses shoving it down our throats as if yall know better

— anupama (@taysmoonchiId) December 9, 2018

Beyonce wearing Indian clothes to an Indian Cultural Event is not cultural appropriation. She was invited by an Indian family and everyone there is wearing Indian clothes. So. https://t.co/mTvsa911i4

— Ivan (@taexty) December 10, 2018

As someone who is half-Indian and half-Pakistani (aka fully South Asian for those who are not geographically inclined), I do not want to see ANYONE shouting nonsense about Beyoncé and cultural appropriation unless you are South Asian too. Thanks for coming to my TED Talk x

— Shehnaz Khan (@shehnazkhan) December 10, 2018

Ppl commenting on @Beyonce’s IG Indian outfit post, saying it was cultural appropriation, need to have a seat. Embracing another’s culture and shedding positivity on it is not cultural appropriation, it is cultural appreciation. Damn keyboard warriors

— Ramon Salas (@ramonssalas) December 10, 2018

Beyoncé was invited to an indian wedding, to perform there, she's appreciating the culture and the people that invited her There's no cultural appropriation here

— 🅚 (@chainedfenty) December 10, 2018

Continue Reading
Paras Griffin

Tyrese, Usher And Others Reacts To Jacquees' Claim That He's The King Of R&B

Jacquees has made a bold statement that's ruffled a few feathers.

The Cash Money artist took to social media over the weekend to assert that he's the king of R&B, and from what we can gather, the 23 singer wasn't talking about ribs and barbeque. "I just want to let everybody know that I'm the king of R&B right now, for this generation. I understand who done came and who done did that and that, but now it's my turn. Jacquees, the king." he said.

Some of the Internet raised its digital eyebrow at the boast, while others paid it no attention. Tyrese, however, didn't take kindly to the assertation.

"Ima keep it stack with you," the Transformers star posted. "The young kings of this generation that's been running sh*t since day one are Chris Brown and Trey Songz."

The soul singer continued and accused the Decatur, GA native of employing Tekashi 6ix 9ine tactics. "You got this out of the Tekashi 6ix9ine playbook. Stop trolling, my ni**a. Get back in the booth."

View this post on Instagram

How Sway..? How.??......... The way we ALL reacted.......... Let me put you up on what’s really movin bruh.. This ain’t Hip Hop my nigha.. You can’t come in this game get hot for a year then try an #T69 nighas and throw that there word #KING around..... Imma keep it a stack with you... The young kings of your generation that’s #been runnin shit is 1 @chrisbrownofficial and 2 @treysongz .... BIG facts! FYI the last real R&B album through and through that has the integrity and blueprint of the culture that was made with NO skips was #ThreeKings you got this out of the T69 play book stop trolling my nigha get back in the booth.....

A post shared by TYRESE (@tyrese) on Dec 9, 2018 at 11:25pm PST

Tank, having gotten wind of Jacquees' statements, refuted his "king" claim. "First, R.Kelly is the king of R&B. The accusations don't disqualify what he's accomplished. Second, if you can't go in the studio by yourself and make a hit record, you're not my king. If you can't sing it better live, you're not my king. I appreciate all the talent out there, but we are using the word "king" too loosely."

View this post on Instagram

Every artist is supposed to believe they can fly but only one man made it happen. @rkelly body of work is still bible. I love ALL of the artist out now and some are having amazing success but to be the King you have to beat the King and his stats still stand. Imagine if “I Believe I Can Fly” had streaming when it dropped..geesh!!! I’ll let you guys focus on kings and queens.. I’ll stay focused on being around for another 20yrs! #Elevation #RnBMoney #TheGeneral

A post shared by Tank (@therealtank) on Dec 9, 2018 at 9:56pm PST

J. Holiday noted that Michael Jackson sold 20 million after the release of Off The Wall, and said R.Kelly owns the second spot. Eric Bellinger, while in the studio with Usher, simply panned his camera phone to Usher, who sat quietly in a corner.

Are Tyrese and Tank overreacting? Or should Jacquees not make such bold assertions? Sound off in the comments below.

READ MORE: Is R&B Under Siege? Tyrese, Sam Smith, And The Genre's Identity Crisis

Continue Reading

Top Stories