New Video: Lotta – “Limitless”


Lotta isn’t the next J. Cole, Lupe Fiasco or Childish Gambino.

He’s the first and last Lotta from Fayettenam, who lyrically-levels up on the cloud-hopping anthem “Limitless” off his recent project, Final Fantasy. Shying away from urban radio, Lotta raps for the cool nerds with video game consoles tatted over their hearts. He is hip-hop in its purest, rawest form and the face of Charlotte, N.C.’s burgeoning hip-hop movement. No bands rap, gimmicks or finger snaps—just Lotta.

Check out the video for “Limitless” below: