V! Recap: Jay-Z & Meek Mill “Flex” At 2K Sports’ NBA 2K13 Launch Party

Question: How do you make one of 2012’s best-selling video games even better for next year? Answer: Get Jay-Z to executive produce the project.

NBA2K13, the follow-up to the 5-million-sold NBA2K12, had its launch party Wednesday (Sept. 26) night at Hova’s 40/40 Club in New York City.

While NBA2K13 doesn’t roll out until October, stars ranging from rappers to NBA players came out to try the new video game. While Jay-Z talked politics on the red carpet and Meek Mill performed at the event, other rappers like Cassidy and Bow Wow also made their way into the party, as did the Chicago Bulls’ Derrick Rose, Brooklyn Nets’ Brook Lopez and Kris Humphries and more.

Check out VIBE’s coverage of the red carpet in the photo gallery that follows.