Bond’s Beer Belly: Is Heineken Helping Or Hurting The 007 Brand?


The world’s favorite secret agent James Bond is known for his taste for the finest of drinks, but is the new love for beer damaging his suave image?

With the new 007 film Skyfall hitting theaters this November, Bond trades in his signature martini for a bottle of Heineken—celebrating the two brands partnering up. However, some fans of the series feel that Heineken’s beer product placement doesn’t necessarily translate to Bond’s overall image the way, for instance, an Aston Martin car does.

Watch the video below, and form your own opinion:

Also, check out VIBE’s 10 Bond Girls Who Always Look Sexy Kicking Ass