Heineken & Public School Design Exclusive Camo Bag For The 2012 Heineken 100 Program


Iconic beer brand Heineken is teaming up with one of the coolest streetwear brands coming out of NYC—Public School.

Joining together for the “Heineken 100” program—an influencer and celebrity seeding program that celebrates tastemakers—the two companies have collaborated to design a camouflage duffle bag, offering both sleek style & sturdy functionality.

Senior Brand Director at Heineken USA Olga Osminkina said in a press statement, “We chose Public School as a partner because their clientele, like ours, are open-minded, confident, resourceful men who know quality, seek out new experiences and are ever-evolving in all aspects of their life. We hope this is one of many future collaborations with innovative and accomplished designers who align perfectly with the aspirations of the Heineken consumer.”

Dao-Yi Chow, part owner of Public School, praised the iconic company by commenting, “Heineken has a history of providing consumers an ‘Open Your World’ experience. The concept behind the collaborative Public School duffle bag was to create a product that represents not only our unique point of view, but allows the recipient the opportunity to bring a piece of their world effortlessly and organically.”

The Heineken 100 influencer program is now in it’s 3rd year—celebrating tastemakers who represent Heineken’s “Man of the World” platform.

Here’s some of the features of the stylish duffle bag:
—A black and navycamouflage jacquard twill
—Leather accents
—Black nylon straps, die-cut into the bag for maximum display of the fabric.

Watch a clip of Public School partners Dao-Yi Chow and Maxwell Osborne discussing the Heineken 100 x Public School Duffel Bag:

Dao-Yi Chow and Maxwell Osborne Discuss the Heineken 100 X Public School Duffel Bag from Team Epiphany on Vimeo.

Get a better look at this limited edition men’s fashion staple piece in the following gallery: