Andre1-updated

Andre 3000 on His Gillette Campaign, Style Choices, Becoming Hendrix, New Music

As 2012 comes to a close, Andre 3000 remains as one of the most sought after rappers in Hip-Hop. It’s been quite some time since ½ of OutKast released a solo record, yet his coveted guest verses shine like gold when seen on any given tracklist. Few MCs have been blessed enough to receive a sixteen from Andre. Consider Jeezy and Ross as two of the chosen few.

No one knows when he’ll officially release a new album, or even confirm the next OutKast project, not even himself. Still, as most listeners have given up on Dr. Dre's Detox, the hunger for new rhymes from the enigmatic icon doesn’t look like it will let up anytime soon.

Most recently, we have witnessed the ATLien pop up as the new face of Gillette. Together, they have introduced a specialty razor/trimmer (The ProGlide Styler) for all the beards of the world, while simultaneously bringing awareness to Prostate cancer through the newly introduced Movember campaign. On a recent stop through the Big Apple, VIBE was able to wrangle Mr. Three Stacks for an eye-opening interview on being the face of Gillette, his style choices, transformation throughout the years, the Jimi Hendrix movie, and of course the status of his musical career. –Mikey Fresh

VIBE: To hardcore OutKast fans, the Gillette campaign seems like it came from left field. Can you explain why and how it happened?
Andre 3000: Gillette actually approached me. You know they do thorough research. They came to find out the landscape of men is changing. It’s not about the clean-cut shave anymore. I mean you see people all over with these cool beards and cool mustaches, so Gillette jumped in and made a tool just for that. And they needed people with hair on their face, man [laughs]. I was just amazed because the 150 years this company has been around they’ve never, ever had any ads with guys with hair on their face, never. I loved the idea.

I also really want to bring awareness to the Movember movement. That’s the serious part about the Gillete campaign. We need to bring more awareness to Prostate cancer in African Americans. My father had it and he beat it, thank God. We’re really trying to bring way more awareness and Gillette is backing the Movember movement

That’s a great cause and so relevant to the hip-hop generation.
Yeah and it’s one of those things where you know as men we don’t like to talk about certain things down there.

It’s a little tougher for us to be like ‘Hey guys let’s all go get our prostates checked.’
Yeah, and it’s kind of one of those things where we want make it not so taboo to talk about. I think when you’re trying to reach the youth there’s always a struggle because when you’re young you just think you’re invincible. I don’t care how much information or many websites are around. Teens think they’ll live forever. But the older you get you start to figure it out. Hopefully, we can reach the world.

Well you have our support. I’m sure being a “stylish guy” had something to do with it, too [laughs].
That’s what they said and you know the whole Masters of Style campaign idea was cool to me as well.

I kind of pictured you having a personal barber to take care of your beard grooming needs.

Nah, man. I haven’t been to the barber shop in almost like 4 or 5 years.

Seriously?
Yeah, my hair has always grown long, and I do it myself so I don’t even have a need for one. So it works. The ProGuide Styler can give any cut you want. It’s the perfect tool for facial hair.

Well as a bearded man myself, one of my biggest problems is messing up one side of my beard, than having to trim it all the way around to make it even.

Mirrors! Mirrors! See, I used to cut all the kids hair in the neighborhood when I was in high school.

Oh, I didn’t even know that.
I used to cut my own hair. Like blends and all kinds of stuff, and it’s all about the bathroom mirrors that you open up. You have to master the mirror. That’s what it’s about. I came up from using the old school clippers but you get gashes that way sometimes. I’ve done that to myself. I had to color it in with a marker.

[Laughs] Aw man, honestly what was the worst haircut you’ve ever received in your life?

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Artist Hebru Brantley Collabs With Bombay Sapphire To Support Black Lives Matter Chicago

The front lines of various movements can be filled with not only the physical presence of people but also the creative spaces that support the way. Visual artist Hebru Brantley is adding to the Black Lives Matter Chicago organization with the help of spirits brand Bombay Sapphire. Brantley, a Chicago native, is world-renowned for his artistry. His images and symbolism of blackness gives colorful scenes of spirited aviation and flash worthy stylishness with his young Fly Boy and Lil Mama characters.

For his link up with the Gin brand, Brantley drew on more universal themes as stated in the press release for the union, it's "an extension of Stir Creativity, the global platform from Bombay Sapphire, the Hebru Brantley Limited Edition embodies the brand’s mission to inspire and awaken the creative potential within everyone." The 750 ML bottle went on sale on July 1st and retails for $26.99. A portion of the proceeds will help BLM Chicago in their efforts against racism.

Brantley spoke to VIBE on the collaboration, raising Black children and his place of inspiration. To purchase the collab bottle click here at Reserve Bar.

VIBE: How did this Bombay collaboration come about? 

Hebru Brantley: It all started with me being a part of the Artisan Series back in the day. I had a very successful Miami Art Week experience as a result, which was a turning point in my career. Since then, the brand has been a big supporter of my various creative ventures, like sponsoring the opening night of Nevermore Park, immersive art experience, and one of my most ambitious projects to date. Meanwhile, Bombay Sapphire approached me about doing a very special project, which was designing their first-ever artist-designed limited-edition bottle. I want it to inspire hope for a better future and shine a light on the courage and resilience of Black people in America. It felt only right that Bombay Sapphire and I were able to do this together to benefit Black Lives Matter Chicago, to support the critical work they do in fighting for racial justice in my hometown.

Despite COVID-19 and the country confronting systemic racial injustices, where you are drawing your inspiration from these days?

I've always drawn inspiration from film, TV, comic books, my culture, and history, so not much has changed there. What feels different is my motivation to get out what I create, there is an even greater sense of urgency for me now then there was before. I am grateful for the opportunity to uplift and inspire and I feel that my message really resonates with people now more than ever.

Speaking of racial injustice, we saw your Harper’s Bazaar editorial and as a father raising Black children, what are some conversations you're having with them that you didn't have growing up?

A lot of the conversations are the same or similar to the ones I had with my parents growing up. The only difference is that I was taught to be aware of racism and certain incidents felt historic. For my kids they're living in a racial justice movement, we are living part of history. The conversations and relevance to those conversations are true and current. They're on TV, on social media for my kids to see and experience firsthand.

Besides Bombay, what other projects are you working on?

I'm working towards a few exhibitions in 2021, brand collaborations, etc. We have some exciting things coming up, so stay tuned.

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DJ Snoopadelic, aka Snoop Dogg, performs at the Rookie of the Year Party during Pepsi Zero Sugar presents Neon Beach at Clevelander at the Clevelander South Beach on January 30, 2020 in Miami Beach, Florida.
Dimitrios Kambouris/Getty Images for Pepsi

Snoop Dogg Is Dropping His Very Own Wine Bottle

Snoop Dogg will soon release his very own wine blend, thanks to his multi-year deal with Australian winery 19 Crimes owned by Treasury Wine Estates. The name of his first bottle? Snoop Cali Red.

"I've been a fan of this wine, and I'm excited to unveil my Snoop Cali Red this summer and share the experience with all my fans," said Snoopzilla in a press release. "It's one of the most successful brands in the market, so I'm more than eager to bring this collaboration to the world!"

TWE marketing vice president John Wardley added: "Snoop embodies the spirit of 19 Crimes – rule-breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family. Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red."

The actual bottle's label is set to feature a photo of a hooded Snoop while the actual blend consists of 65% Petite Syrah, 30% Zinfandel, and 5% Merlot. As for how much a bottle will cost? $12 USD. "Snoop Cali Red" hits shelves in Summer 2020 at select wine stores. For more information or to locate a store near you, visit 19crimes.com.

Bonus: Earlier this month, a comedic rendition of Snoop Dogg's "Gin and Juice" made rounds on social media platforms. Watch it below.

 

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A'Lelia Bundles On Netflix's 'Self Made,' Black Hair, And Self-Expression

Netflix looks to answer the Oscars debacle from earlier this year with an exciting new four-part limited series, Self Made: Inspired by the Life of Madam C.J. Walker. Starring Octavia Spencer in the title role, Self Made utilizes the research of Madam Walker’s great-great-granddaughter, A’Lelia Bundles, who wrote a New York Times bestseller about her family’s legacy in Black hair care. A’Lelia, a former network television news executive and award-winning producer for 30 years at NBC and ABC News, authored On Her Own Ground: The Life and Times of Madam C.J. Walker to inform a new generation about the importance of America’s first successful Black entrepreneur.

Madam Walker was the daughter of slaves, and a widow at the age of 20. Seeing a need for healthy hair alternatives that catered to the Black woman, Madam C.J. Walker and her family built a business empire that focused on cosmetic and hair care products for women of color. Many of her company’s employees were women, including Marjorie Joyner (co-founder of the National Council of Negro Women) and Alice Kelly (the first forewoman and manager of the Walker factory). Through hard work and effort, Madam Walker turned her wealth into philanthropy and made friends with “talented tenth” MVPs: W.E.B. Du Bois and Booker T. Washington.

A’Lelia Bundles is also the president of the Madam Walker/A’Lelia Walker Family Archives, making her the oracle behind her famous ancestors’ speeches, publications, documents, photographs and past public initiatives. VIBE was fortunate enough to get the engaging public speaker and lover of history to talk about her great-great-grandmother’s impact on the Black entrepreneurial spirit, discovering her own revolutionary acts through her Black hair growth, and shares why she celebrates today’s stars for championing Black self-expression.

VIBE: Self Made: Inspired by the Life of Madam C.J. Walker hits Netflix on March 20, during Women’s History Month. With those events in mind, I wanted to ask you about your involvement with the series and what message do you hope the show can convey to Black audiences?

A’Lelia Bundles: My book, On Her Own Ground: The Life and Times of Madam C.J. Walker was optioned a few years ago by Mark Holder of Wonder Street [Productions]. Mark then approached Warner Bros. and then Netflix about turning it into a series. Once that went through, Octavia Spencer came on board, and we went through the process from then on. I’m considered a consulting producer, which means that I had some script review, but I really hope that what comes from this is that more people will know Madam C.J. Walker’s name, and that their curiosity will be pricked a bit so they’ll want to learn even more about her.

Obviously, with the show being a limited series, you can only scratch the surface of her legacy and impact. Add to that that I’ve done almost 50 years’ worth of research on Madam Walker and her life, and so I am renaming my book into Self Made with Octavia Spencer’s picture on the cover, as well as an audiobook that I just recorded a few weeks ago.

Congratulations.

Thank you!

It is an interesting time in the world of content creation where people of color are able to inform others through the visual medium. Earlier this year, we had Who Killed Malcolm X, and When They See Us in 2019 had a new generation learning about the Central Park Five. You say  Self Made only scratches the surface, but what do you hope people take away from this show when it compares to the rise of the Black haircare industry?

There is a core of people who know and love Madam C.J. Walker, but there’s a much larger audience who don’t really know about her. I think Self Made will give people a window into her life. Octavia Spencer is the right person to play this role. She has an understanding of the obstacles that Black women face and, in her own personal life, she has certainly overcome obstacles and dealt successfully with challenges.

The message I hope people get from this series is that a Black woman in the early 20th century not only started a business, but empowered other women, and went on to become the first self-made Black millionaire. By helping those women become economically independent, she created jobs and generational wealth for thousands within the Black community.

 Switching braids a bit, I wanted to ask you about your own hair care journey. When did you learn that Black hair could be politicized?

I learned that my hair could be politicized when I was a senior in high school. Both my parents worked at the Madam C.J. Walker Manufacturing Company, with my dad eventually being hired by another company called Summit Laboratories that made chemical hair straighteners.

At that time, I’d see Angela Davis and Cicely Tyson with the big afro, plus the Black Power Movement was in full swing. People were getting rid of their processed and straightened hair, which awakened my political consciousness. I knew to have an afro was a sign of rebellion, much like how the white kids were growing their hair long, Black kids like me were using our hair to make a statement against the issues of the time.

 To relate that to what’s going on with today’s youth, I wanted to get your thoughts on the struggles that kids like Deandre Arnold and others experience when trying to express themselves…

Companies like Sundial Brands and people like Matthew Cherry are making a statement by supporting young people while saying to the rest of the world that you will not shame our babies. It’s very hard to be a kid, especially in a predominantly white school or white town where other people want to police your body and hair. It is angering to me that anybody can be expelled from school because of the hair that grows out of their head. Our hair is beautiful the way it grows and the judgments that other people make need to evolve.

 Speaking of evolution, I must ask what your own favorite hairstyles of today are that you’d rock if you could?

I love people who have really long locs. I love how they can go in different directions or pile it up into a big crown on the head. I love just really full hairstyles that have structure. My hair is pretty limp [laughs] and I’m not able to do that, but if I could, I would. At this stage of my life, though, it would take so much work and product and maintenance that I am really all about that easy life.

 How do you feel about media places like Huffington Post’s Black Hair Defined project spotlighting stories about Black hair and the Black hair care industry?

It is really important that places like this make statements that our hair is beautiful and that there’s nothing wrong with our hair. People like Richelieu Dennis, founding CEO of Sundial Brands and now owns Essence Magazine, has created a $100 million VC fund called the New Voices Fund for women entrepreneurs of color. Support from companies and media places like these are uplifting Black hair, hair care, and cosmetic companies that make it plain that we’re not going backward and only are going to continue to express ourselves.

 Last question, Ms. A’Lelia: What is the continuing impact Madam C.J. Walker’s legacy has on Black entrepreneurs?

Her impact is that of a great American rags-to-riches story. I hope that by the time people have finished watching the series, and doing some additional research, that they really see Madam C.J. Walker as a multidimensional woman. She was the first child in her family to be born after slavery, who was a millionaire by the time of her death in 1919 and made a difference in her community as a patron of the Arts and a helper of other women to become economically independent. I think this, her being an impactful inspiration to many, gives hope to others to follow in her footsteps.

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