Behind The Scenes: Popular Demand L.A. Prepares Holiday Lookbook (Video)

Popular Demand L.A. is quickly becoming one of our favorite brands out of the west coast. To see why, check out this sneak peek behind the scenes of their Holiday Lookbook, featuring Freddie Gibbs, Ty$, Tory Lane, and a few upcoming California rappers including Problem, Clyde Carson, Sage the Gemini, and Skeme. See how Popular Demand does it in the clip below, shot by director Suj:

Popular Demand 2012 Behind The Scenes of the Holiday Lookbook Video from Popular Demand Brand on Vimeo.