Alaina Lewis Alaina Lewis

Vixen Initiation: Alaina Lewis Talks Screenwriting and Her Moment of Inspiration

To say Clutch Magazine’s former Senior Editor Alaina Lewis is on the move is an understatement—her pace is more like a gallop. Since leaving Clutch to focus her efforts on her own PR company, Electric Heart Media, Lewis has carved out a unique niche by combining her talents as a journalist and a media producer.

Not only does Lewis generate press for her clients, the talented CEO also offers a wide range of hard-to-come-by services like video production, website development and photography. As a result, the client roster for EHM is already robust: prestigious events (Cannes Festival, American Black Film Festival, Miss Black Minnesota Pageant), international restaurants (London-based Pizza Fresha), as well as up-and-coming celebrities (teen rap sensation Young Marqus and NBA-hopeful Marcus Hill).

Lewis prides herself on providing her clients with personal attention. She’s even traveled with Young Marqus on his recent 12-city tour while simultaneously shooting footage and arranging exclusive backstage interviews.

Vixen caught up with the writer-slash-director-slash-producer just days before she was about to jet off on a promotional trip to Mexico and Hawaii for Young Marqus and Jacob Latimore. Excited about her successes, Lewis was eager to talk about screenwriting, her moment of inspiration and sneaking in through the back window.

Alaina LewisVIBE VIXEN: What is the goal behind Electric Heart?
ALAINA LEWIS: My focus is to create an electric pulse for my clients across the web. I like to give people the platform to be seen worldwide.

A lot of us have dreams but never live them. What pushed you?
I was a postal carrier for five years. I was also pursuing my degree in screenwriting and working with Clutch. I wanted to finish my last class and I couldn’t take the time off, so I quit. This is what I’m supposed to do.

Wow, just like that?
If you do it at home for yourself, it’s a hobby. But if you do it for the world, it’s a business. So, I have to go all in.

How was year one?
2012 was great! I have been on a five-year plan--this is my fourth year. Every single year I can say I have added another layer to what I do and really pushed to manifest my dream. I am absolutely floored to look at where I was then and where I am now.

What about that film degree?
[Laughs] I’m using my film degree! I shoot a lot with my clients. I created all the behind-the-scenes footage for Young Marcus for the web series “Life on the Road w/Young Marqus” and shot some footage for a [yet-to-be revealed] reality show.

What’s next?
My goal and dream in life is to be a screenwriter. With the exception of Ava Duvernay and Shonda Rhimes [Scandal], we don’t have a lot of heroes who have a household name like [Steven] Spielberg and James Cameron.

I want to have a name in the industry as someone who creates diverse works--that aren’t necessarily Black works. I’m laying my tracks out now so that when I actually do board my train, I have a way to get there. I’m not looking to be the next Tyler Perry. I want to be the first Alaina Lewis.

When did you realize you wanted to be a screenwriter?
Well when I was a kid, I was awkward. I was shy, so I’d create characters. I would do it in the sense that I knew I was too awkward to live the life, so I tried to become the characters. Then, I met [Mighty Ducks creator] Steve Brill in downtown Minneapolis. I almost passed out. He told me if I wanted, I could be in the movie. So, I was in MD3 in the scene at the Mall of America. While they were glorifying all the actors, I was watching him make a movie. I saw someone putting a movie together and I had never seen that in my life. It was that day I made the transition from wanting to write novels to being a screenwriter.

How does that tie in to what you’re doing now?
This is my way of showing the world this what I do, but it's not all that I do. I recently sold a script. And, I’m working on my big feature, called Assassin’s Avenue. It’s a Precious meets Hustle and Flow. It’s about a 14-year-old boy whose mom is addicted to heroin. His only salvation is hip-hop. His goal is not to become a rapper, not make a million dollars, it’s just to get to high school. It’s such a pure goal. Just to be able to be educated and have an opportunity to have an education and promise. And, there are things in his life making that seemingly simple desire seem unattainable.

Words to live by?
My mantra has always been I’d rather have you underestimate me than see me coming. If you are not going to let me in through the front door, I am going to come in through the back window.

New Year’s Resolution?
My New Year’s resolution is to have an amazing year. Believe it and then you will see it.

For more on Alaina Lewis and her company, visit and press play for her 2012 highlight reel below.


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CupcakKe Reveals Abusive Boyfriend Led Her To Contemplate Suicide

Months of abuse led to the suicidal tweet posted by Chicago native CupcakKe, earlier this month. In a lengthy message posted to her Twitter account over the weekend, the 21-year-old rapper admitted that she’s been battling depression, brought on by an abusive ex-boyfriend.

In the post titled “my disturbing read,” CupcakKe accuses a man named, Christopher Terrell, of stealing her credit cards and terrorizing her throughout their relationship.

“This is someone I’ve been dating for the past [five] months,” she wrote in the now deleted post. “Out of the kindness of my heart I gave this man over [$30,000] during this period [of] time because I understand how it feels to be without (especially after me being homeless). He also has threatened to shoot my mom in the face [and] has threatened me on multiple occasions [and] said he can do it because he will get away with it!!!! I have screenshots, recorded calls, bank statements and all types of proof.

“Me being stupid in love I have [taken] this man back multiple times but every time I take him back the abuse gets [worse],” she added.

Further in the post, CupcakKe explains that her depression from feeling trapped in the relationship resulted in her contemplating suicide. “He [has] snatched off my wig in public, broke phones [and] continues to traumatize me every step of the way! This is what [led] to my ‘I’m committing suicide’ tweet…I have called the cops multiple times and they have yet to do anything about it,” she wrote, adding that Terrell is threatening her with revenge porn. She also admitted to posting his number on social media, and the numbers of women that he “plotted” with  to steal her money.

“Yes I am wrong for that,” she said. “But by me sending this message out it is not for harm to be sent his way, it’s for the police to make things way more serious!!!! Also this message is for every young girl or anyone in general that is struggling with abuse right now. I get u (once you see the first sign) leave!!!”

Read the full post below.

@Chicago_Police y’all really need to do something about @CupcakKe_rapper and her situation, she’s mentioned reaching out to y’all multiple times about this and nothings happened! Please do something before it’s too late...

— moonlight_baes (@m00nlight__baes) January 20, 2019

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Kelly Rowland Says Her Highly-Anticipated Project Is "Definitely Coming"

Six years ago, Kelly Rowland released her fourth studio album titled Talk a Good Game. The project boasted hit singles like "Kisses Down Low" and the transparent "Dirty Laundry." Now, the Houston native is preparing to release a project that'll surely satisfy fans' patient earbuds.

In an interview with Billboard, Rowland shared her hopes for putting out a new body of work and the pressure that she's encountered since she's been in the studio. "This is by far the longest, most pressure-filled process ever, only because I know what it's supposed to be and I have been so hard on myself. I know it," she said. "And it's the first time I've said it out loud. I've been extremely hard on myself. But it's definitely coming, and I'm more so excited about this project than anything else."

The news follows the recent release of Rowland's "Kelly" track, which was met with critical acclaim in November 2018. In addition to preparing the release of new music, the "Motivation" singer discussed fans' wish for a Destiny's Child reunion. The rumors have been fueled by social media photographs of Rowland with either Beyonce or Michelle or all three, especially during Beyonce's past Coachella performance. But Rowland assures readers that it's not what they think.

"It's so funny. I guess every time people see us together, they just see music but I see sisterhood, and that's what we are and that's what me, her, Michelle [Williams] and Solange and I are. People see us all together, they immediately think music. I'm like, no. Just family." As Rowland previously mentioned Solange, she hopes to one day work with her again.

"I'm a huge fan," she said. "I love her writing and how detailed and particular she is. I always wanted to figure out how the heck she has so many different layers of harmonies when she is constructing these vocals, and it's so complex but simple. It's genius. It's the genius in her genius mind that she has in there." One of the last times the pair collaborated was on Rowland's "Simply Deep" track off her debut solo album of the same name. Solange also penned a few songs off the same project. Fast forward to 2016, and Rowland's vocals were featured on Solange's iconic A Seat at the Table.

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Teyana Taylor To Pay Homage To Ballroom Culture In "WTP" Video

Teyana Taylor aims to keep her hot streak of innovative videos coming thanks to this recent announcement. Taking to Instagram on Wednesday (Jan. 9), the "Gonna Love Me" singer will show adoration to ballroom culture in the visual for "WTP."

Directed by Gregory "Beef" Jones, The Aunties Inc., and Taylor herself, the Harlemite takes viewers on her journey to the expression-filled space where she hopes to rack up 10s across the board from a group of judges. The premise of the video also seems to follow a mockumentary format airing on a fictional network named FEMTV. Alongside Taylor, other men and women get ready to display their talents and confidence on the ballroom floor.

"WTP" is featured on the mother-of-one's sophomore album, K.T.S.E., which was released in June 2018. While the rollout's controversy didn't entirely muddle the excitement behind the project's debut, Taylor said she was sold on the idea that her album would be treated as the biggest out of G.O.O.D. Music's string of releases last year.

"I didn't know ahead of time that there wouldn't be any singles or visuals. But I knew that it was going to be the five-album thing," she said during a HOT 97 interview. "[Kanye] wanted [my album] to be last, he wanted mine to be the biggest. That's the way they sauced it up. I was sold."

The video will debut on Jan. 19. Check out the teaser below.


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👀 1.19.19 👀 #WTP Directed by @teyanataylor & @ogbeefjones @theauntiesinc 🙏🏾🙌🏾🙏🏾 The wait is ALMOST over. 😏 @museumofsex

A post shared by Jimmy Neutch- Shumpert (@teyanataylor) on Jan 8, 2019 at 6:32pm PST

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