Alaina Lewis Alaina Lewis

Vixen Initiation: Alaina Lewis Talks Screenwriting and Her Moment of Inspiration

To say Clutch Magazine’s former Senior Editor Alaina Lewis is on the move is an understatement—her pace is more like a gallop. Since leaving Clutch to focus her efforts on her own PR company, Electric Heart Media, Lewis has carved out a unique niche by combining her talents as a journalist and a media producer.

Not only does Lewis generate press for her clients, the talented CEO also offers a wide range of hard-to-come-by services like video production, website development and photography. As a result, the client roster for EHM is already robust: prestigious events (Cannes Festival, American Black Film Festival, Miss Black Minnesota Pageant), international restaurants (London-based Pizza Fresha), as well as up-and-coming celebrities (teen rap sensation Young Marqus and NBA-hopeful Marcus Hill).

Lewis prides herself on providing her clients with personal attention. She’s even traveled with Young Marqus on his recent 12-city tour while simultaneously shooting footage and arranging exclusive backstage interviews.

Vixen caught up with the writer-slash-director-slash-producer just days before she was about to jet off on a promotional trip to Mexico and Hawaii for Young Marqus and Jacob Latimore. Excited about her successes, Lewis was eager to talk about screenwriting, her moment of inspiration and sneaking in through the back window.

Alaina LewisVIBE VIXEN: What is the goal behind Electric Heart?
ALAINA LEWIS: My focus is to create an electric pulse for my clients across the web. I like to give people the platform to be seen worldwide.

A lot of us have dreams but never live them. What pushed you?
I was a postal carrier for five years. I was also pursuing my degree in screenwriting and working with Clutch. I wanted to finish my last class and I couldn’t take the time off, so I quit. This is what I’m supposed to do.

Wow, just like that?
If you do it at home for yourself, it’s a hobby. But if you do it for the world, it’s a business. So, I have to go all in.

How was year one?
2012 was great! I have been on a five-year plan--this is my fourth year. Every single year I can say I have added another layer to what I do and really pushed to manifest my dream. I am absolutely floored to look at where I was then and where I am now.

What about that film degree?
[Laughs] I’m using my film degree! I shoot a lot with my clients. I created all the behind-the-scenes footage for Young Marcus for the web series “Life on the Road w/Young Marqus” and shot some footage for a [yet-to-be revealed] reality show.

What’s next?
My goal and dream in life is to be a screenwriter. With the exception of Ava Duvernay and Shonda Rhimes [Scandal], we don’t have a lot of heroes who have a household name like [Steven] Spielberg and James Cameron.

I want to have a name in the industry as someone who creates diverse works--that aren’t necessarily Black works. I’m laying my tracks out now so that when I actually do board my train, I have a way to get there. I’m not looking to be the next Tyler Perry. I want to be the first Alaina Lewis.

When did you realize you wanted to be a screenwriter?
Well when I was a kid, I was awkward. I was shy, so I’d create characters. I would do it in the sense that I knew I was too awkward to live the life, so I tried to become the characters. Then, I met [Mighty Ducks creator] Steve Brill in downtown Minneapolis. I almost passed out. He told me if I wanted, I could be in the movie. So, I was in MD3 in the scene at the Mall of America. While they were glorifying all the actors, I was watching him make a movie. I saw someone putting a movie together and I had never seen that in my life. It was that day I made the transition from wanting to write novels to being a screenwriter.

How does that tie in to what you’re doing now?
This is my way of showing the world this what I do, but it's not all that I do. I recently sold a script. And, I’m working on my big feature, called Assassin’s Avenue. It’s a Precious meets Hustle and Flow. It’s about a 14-year-old boy whose mom is addicted to heroin. His only salvation is hip-hop. His goal is not to become a rapper, not make a million dollars, it’s just to get to high school. It’s such a pure goal. Just to be able to be educated and have an opportunity to have an education and promise. And, there are things in his life making that seemingly simple desire seem unattainable.

Words to live by?
My mantra has always been I’d rather have you underestimate me than see me coming. If you are not going to let me in through the front door, I am going to come in through the back window.

New Year’s Resolution?
My New Year’s resolution is to have an amazing year. Believe it and then you will see it.

For more on Alaina Lewis and her company, visit electricheartmedia.com and press play for her 2012 highlight reel below.

 

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Beyonce Knowles-Carter attends the European Premiere of Disney's "The Lion King" at Odeon Luxe Leicester Square on July 14, 2019 in London, England.
Gareth Cattermole/Getty Images for Disney

Beyoncè Shells Out Ivy Park Goodies To Janelle Monae, Yara Shahidi, Kelly Rowland And More

We're less than 24 hours away from the full release of Beyoncè's Ivy Park collaboration with Adidas and fans are beyond ready, thanks to her brilliant orange box preview.

The entertainer and businesswoman gifted her family and celebrity pals with treasure trunks of goodies. From Solange to Yara Shahidi, celebs shared pieces from the collection on social media this week. Adidas announced its multi-year partnership with the mogul last April, making history in the process. The singer is the first black woman to be the sole owner of an athleisure brand. Bey took the steps to own the brand entirely after her initial collab with Topshop in 2016 by purchasing the shares of Phillip Green after sexual harassment claims were filed against him.

“It’s a dream come true to re-launch IVY PARK as the sole owner,” Beyonce said in a statement. It’s her first collaboration with adidas but not her first time building buzz for a product. The legend cleverly shared the mysterious orange boxes in all shapes in sized to her friends, thus creating quite the conversation on social media.

Ivy Park is also creating bigger conversations in the corporate world. According to a November research note by Bank of America Merrill Lynch, Ivy Park's sales can slowly surpass Kanye West's Yeezy line.

“In-line with adidas approach on other franchises, we would expect there to be a low volume, high priced launch ... to create brand heat and in the following years the brand will likely become more democratized,” the note says.“Initially, Ivy Park will be smaller than Yeezy, but Ivy Park has the potential to be larger, if managed properly,” says Matt Powell, a senior footwear analyst at NPD Group.

We love to see it.

See the celebs bask in their Ivy Park glory below.

Tina Lawson

 

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I love this couture beautiful Orange IVY PARK Adidas dress thanks @beyonce. @ivyparkadidas @ivypark. @beyonce. @dougspearman

A post shared by Tina Knowles (@mstinalawson) on Jan 12, 2020 at 1:27pm PST

Reese Witherspoon

 

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Thank you, @Beyonce for the #IvyPark swag!

A post shared by Reese Witherspoon (@reesewitherspoon) on Jan 15, 2020 at 2:28pm PST

Janelle Monae

 

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Thank you Bey for these @weareivypark pieces ! And a special thank you for my new hide out where I’ll bey escaping my duties . S O proud of you ! Luhhhhh uuuuu @beyonce swiiiipe ☄️

A post shared by Janelle Monáe (@janellemonae) on Jan 15, 2020 at 10:35pm PST

Hailey Bieber

[email protected] unboxing her #adidasxIVYPARK package. pic.twitter.com/Y3rcxIDhCe

— BEYONCÉ LEGION (@BeyLegion) January 15, 2020

Kelly Rowland

[email protected] unboxing her #adidasxIVYPARK package. pic.twitter.com/vGqwwnZrnl

— BEYONCÉ LEGION (@BeyLegion) January 16, 2020

Yara Shahidi

 

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ADDIDASXIVYPARK PEEK

A post shared by Yara (يارا‎) Shahidi (@yarashahidi) on Jan 10, 2020 at 11:41pm PST

Scottie Beam

 

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Check my instastories to see what Beyonce SELECTED for me. Lmfao! Thank you so so much @weareivypark @beyonce ✨ THE INFEED PHOTO IS COMING!

A post shared by scottiebeam (@scottiebeam) on Jan 17, 2020 at 6:48am PST

Ellen DeGeneres

Thank you, @Beyonce. I love my big orange box. Your new clothes are really cool too. #adidasxIVYPARK @adidas pic.twitter.com/ecTxZ5o0CG

— Ellen DeGeneres (@TheEllenShow) January 15, 2020

Missy Elliott

Thank you so much @Beyonce I am soooooooo humbly grateful you are a GEM! Lol the box was so big I was scared to open I thought a whole human was gonna jump out but this FYE sis #IVYPARK I LOVE IT! pic.twitter.com/hJbrfDWvXL

— Missy Elliott (@MissyElliott) January 16, 2020

Diplo

[email protected] unboxing his #adidasxIVYPARK package. pic.twitter.com/D2BKKVzLBw

— BEYONCÉ LEGION (@BeyLegion) January 14, 2020

Zendaya

Zendaya has gotten her Ivy Park box....#IvyParkXAdidas #IvyPark #adidasxIVYPARK #adidas pic.twitter.com/fLYdYAVyWn

— Yoncé Headlines (@YonceHeadlines) January 15, 2020

Kim Kimble

 

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Thank you @beyonce @weareivypark @adidas for this drip and I’m going to buy some as well

A post shared by Kim Kimble (@kimblehaircare) on Jan 15, 2020 at 4:07pm PST

Rita Ora

Rita Ora out and about in her Ivy Park x Adidas wear. pic.twitter.com/hFt4OQjE4v

— Beyoncé, Period! (@ourhermitage) January 16, 2020

Quincy

Diddy’s son, Quincy, also got a box of the upcoming Ivy Park/Adidas collection, officially dropping on the 18th of January, 2020 pic.twitter.com/rUJOWgy2l4

— Beyoncé, Period! (@ourhermitage) January 12, 2020

Cardi B

 

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That new @weareivypark bomb

A post shared by Cardib (@iamcardib) on Jan 13, 2020 at 10:15pm PST

Laverne Cox

https://twitter.com/BeyLegion/status/1216405687862988806

 

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#mood4eva in my Adidas X IVY Park ... #mood #TransIsBeautiful @adidas @weareivypark @beyonce #DisclosureDoc

A post shared by laverne cox (@lavernecox) on Jan 16, 2020 at 12:00pm PST

Michelle Williams

 

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Looks coming soooooooooon!!! “I GOT IT” by @rickydillard is appropriate! @beyonce @weareivypark @adidas!! Ok bye for now!!

A post shared by Michelle Williams (@michellewilliams) on Jan 16, 2020 at 2:03pm PST

Solange

Solange getting the Ivy Park x Adidas from her sis pic.twitter.com/G2bRO2lTYc

— | IVY PARK X ADIDAS ON JAN 18th (@beysarayonce) January 15, 2020

Kendall Jenner

Kendall Jenner got a Ivy Park box...#IvyParkXAdidas #IvyPark #adidasxIVYPARK #adidas pic.twitter.com/79LGysUZBp

— Yoncé Headlines (@YonceHeadlines) January 17, 2020

Keke Palmer

 

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why do i feel like the whole planet earth is going to wear ivy park? — #beyonce #beyoncé #queen #queenb #yoncé #rumiandsir #rumiandsircarter #rumicarter #sircarter #blueivy #blueivycarter #jayz #jayonce #beyonceandjayz #thecarters #sashafierce #beyhives #beyhive #beckywiththegoodhair #ivypark #ivyparkbeyonce #weareivypark #ivypark2020 #2020 #beyonce2020 #beyoncephotoshoot #beyonceoutfit #flawless

A post shared by (@bivyslife) on Jan 17, 2020 at 4:36am PST

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Versace

Jennifer Lopez's Iconic Versace Dress To Be Transformed Into Swanky Watch

The iconic Versace dress worn by Jennifer Lopez that sparked the creation of Google Images is now a luxurious watch.

To mark the brand's Spring-Summer 2020 collection, the brand has decided to reprise the Medusa Frame jungle print by way of a sleek timepiece. In addition to the new collection, this also marks the 20th anniversary of Donatella Versace's legendary jungle print. Roman numbers are found in the dial along with an interchangeable black leather strap for additional styling. The piece will cause Versace and J.Lo fans a pretty penny at $1,495.00 when it hits retailers in May.

Since her jaw-dropping fashion moment, the actress-singer has rocked the print a few times. A jumpsuit version was worn in the visuals for "I Luv Ya Papi" back in 2014 with a revamped version of the gown making its way to Milan Fashion Week in 2019.

But the jungle print wristwatch isn't the only second coming of the print. The brand will also release shirts, heart-shaped necklaces, Squalo sneakers and beaded as a three-dimensional décor on Virtus handbags.

Originally worn to the Grammys in 2000, Lopez's take on the dress was both a music and fashion moment. Although the dress was worn by Spice Girls member Geri Halliwell, aka Ginger Spice, Donatella Versace and Sandra Bullock (in another color), Lopez's daring look cemented her spot in pop culture.

“I really didn’t think about it. I didn’t think it was all that risqué, to be honest,” Lopez told Vogue in 2019. “I was more excited it was the Grammys. I wasn’t even thinking about the dress all that much. I was just glad I had something to wear.”

Check out the watch below.

 

 

 

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Supporters of singer R. Kelly, Azriel Clary and Joycelyn Savage, leave after the singer's arraignment at the Dirksen Federal Building on July 16, 2019 in Chicago, Illinois.
Nuccio DiNuzzo/Getty Images

Azriel Clary Contemplates Working With Feds In R. Kelly Case After Fight With Joycelyn Savage

The case against R. Kelly has continued to grow new legs as Azriel Clary has contemplated working with authorities following her fight with former girlfriend Joycelyn Savage.

This week, the 22-year-old returned home after getting into a physical altercation with the 24-year-old at Kelly's residence at the Trump Towers in Chicago. The fight (or screams) were heard on Clary's Instagram Live Wednesday (Jan. 8). After returning home and pressing charges against Savage, Clary is now interested in working with the federal agents in the assault case against R. Kelly. Sources tell TMZ "she now wants to help law enforcement with its investigation into Kelly, but she has a huge hang-up—she's terrified because she's lied to federal agents several times in the past." Clary also signed an NDA during her relationship with Kelly.

During her fight with Savage on Instagram Live, the aspiring singer says multiple times the two engaged in sexual activity when she was a minor, an allegation she denied in their joint interview with Gayle King and with the feds. Elsewhere in her Live, she admitted Kelly convinced her and Savage to lie to King during their interview. He also prohibited them from watching the Lifetime documentary, Surviving R. Kelly. She reportedly saw the documentary after leaving Kelly's residence.

Despite the rumors, federal agents are not involved in the situation between Savage and Clary. Savage was formally charged with misdemeanor battery and made bond. She is expected to return to court in a few weeks. Savage was also briefly reunited with her family this week.

Clary's mother Alice Clary spoke with PEOPLE about the welfare of her daughter and urged the public to see her as a victim, not a willing participant in Kelly's alleged behavior. “Everybody has something to say, she was 17 when she left. Now she’s 22, but guess what? She’s had problems for the last few years,” she said. “She may have done things as far as being grown physically as a young woman, but mentally no. She still has the mental capacity of a 17-year-old because he kept her stagnated for years and didn’t let her be with her family.”

“The battle is won because she’s still here, she’s still alive, she’s still breathing and though she lost a few years of her life, she’s still here to tell her story,” she added. “Because I chose not to keep her secluded in her life, she’s here now and we’re able to say the victory is won because she finally came to her senses and she’s back home with her family.” Now that her daughter is home, Alice Clary is focused on helping her daughter move on from her ordeal with Kelly.

As the families continue to help their children, the public has weaved their own theories into why Clary decided to leave Kelly's grip. Bloggers like Tasha K, who have reported on Kelly's predatory behavior, reported Wednesday (Jan. 8) a possible reason for Clary and Savage's fight. Clary allegedly arrived at the condo with a man, a rule-breaker in the condo. When Savage approached her about breaking the rules, the two got into a scuffle as Kelly's helper named Kimberly watched.

Lifetime followed up their acclaimed documentary with Surviving R. Kelly Part II: The Reckoning earlier this month with follow up interviews with his victims and notably, Dominque Gardner who was rescued by her mother in the first doc.

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