Beyoncé’s Pepsi Campaign Revealed


In October, a behind-the-scenes photo of Beyonce’s newest Pepsi commercial leaked, building anticipation for the forthcoming (mega) campaign.

According to The New York Times, King B will not only be strutting in her (blue) stilettos for the soda brand’s print ads (set to roll out in early 2013), but she also will have her likeness splashed across limited edition Pepsi cans and work closely with PepsiCo for a “blitz of promotion for her next album.”

“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

Luckily for fans, the iconic singer is continuously brainstorming that creativity under the $50 million multi-year campaign deal. Live events, photo shoots and videos are all still in the works, says Lee Anne Callahan-Longo, the general manager of Beyonce’s company Parkwood Entertainment.

Much like her hubby Jay-Z, who had an astonishingly huge year brand-wise (Barclays, Made in America Festival, etc.), Beyoncé has the opportunity to create an even more unique lane of business partnerships beyond music while steadily expanding her empire.

The superstar is scheduled to perform during the Pepsi-sponsored Super Bowl XLVII halftime show on Feb. 3.

She’s, indeed, a business, (wo)man.