Enter The ‘Vans Custom Culture’ Contest For A Chance To Win $50K For Your High School Art Program


The good people over at iconic apparel line Vans are offering a pretty cool opportunity for a really good cause.

The Vans Custom Culture is a creative new competition aimed at high school students specifically. In light of decreased educational funding, Vans created this phenomenally-cool project to raise funds and awareness for the importance of art in high schools all over the US. Since 2010, Vans has hosted a nationwide event called Custom Culture where high school students design their own Vans. The winner is awarded $50,000 toward their high school art program.

Here’s how the competition works:

“After registration, each school will be tasked with customizing four favorite Vans styles: the Old Skool, 106 Vulcanized, Sk8-Hi and Classic Slip-On. Students are charged with designing each pair of shoes to fit within one of three themes representing the Vans lifestyle, including action sports, art and music and then also a fourth “local flavor” theme reflecting regional inspiration.

After an internal Vans team narrows down the selection, the public will have the opportunity to vote through the Vans Custom Culture website from April 22 to May 13, 2013. The top five schools will be invited to New York City to showcase their designs for the crowd and celebrity judges at a special event in June2013, where the grand prize winner will be announced.”

Registration is open to both students and teachers alike

Think you got what it takes? Put your creativity to the test & register by clicking [HERE].

See more picks from past winners in the gallery above, and see the official contest video below: