Invisible Bully “Achieve The Impossible” With Forward-Thinking Winter Lookbook


What’s one thing Diddy, Trinidad Jame$, and Stevie J can all agree on? Guess again if you’re thinking about music. We’re talking Invisible Bully—a fresh streetwear line that’s ready to dominate the scene.

Standing by their mantra, “Only Those That Believe In The Invisible Can Achieve The Impossible”, the Invisible Bully brand represents the struggle and success associated with the street culture of New York City, particularly Brooklyn. The name itself derives from longtime Bad Boy associate D-Roc, the founder of the brand.

Here’s the story behind the company:

“The Notorious B.I.G. always referred to his right hand man, D-Roc, as his “Invisible Bully” in his lyrics. D-Roc went on to take the jail time for Biggie so Biggie could record his debut album, Ready to Die.

After the success of Ready To Die, Biggie and D-Roc founded the Brooklyn Mint clothing line. Frustrated that they could never find clothes their size, Biggie been wide and D-Roc being tall, the two were inspired to create Brooklyn Mint for big and tall sizes only.

Fast forward 15 years later, Invisible Bully was born. Inspired by the code of loyalty, honor and family that Biggie and D-Roc lived by. This mantra along with their lifestyle and fashion sense has become a blueprint for many rap artists and crew from Jay-Z, Lil’ Wayne to Rick Ross.”

The latest stock is available as a limited run, so grab your Invisible Bully gear by clicking [HERE].

See the lookbook video below, and take a look through the gallery above for some of their staple pieces—like the Basquait crewneck seen above

Invisible Bully Boyz: Winter ’12/’13 Lookbook from INVISIBLE BULLY on Vimeo.