Kimora Lee Simmons Kimora Lee Simmons

Kimora Lee Simmons: Fabulously Evolved

With JustFab and Kimora: House of Fab in tow, model-turned-businesswoman Kimora Lee Simmons has no intentions of loosening her firm hold on the fashion reins

By Stacy-Ann Ellis
Photo Credit: Chris Haston/Style Network 

--

Consumers have witnessed both the births and deaths of many-a-moguls’ stardom in past years, but time has proven kind to Kimora Lee Simmons.

“Evolution” is a term the fashion icon uses quite often when referring to the fashion and lifestyle empire she’s created. From her start as a 13-year-old Chanel model to her newest role as the President and Creative Director of JustFab and Executive Producer of the forthcoming docu-series Kimora: House of Fab, we’ve watched KLS morph into something legendary.

“We all have different journeys, but this one was and is mine,” says Simmons. “I’m very excited to wake up and do something that I love everyday and I could evolve with the times.”

JustFab–the dot com boutique providing shoes, bags, jewelry and denim–is a new way for customers to experience online shopping. Users can input style preferences and set up fashion profiles to differentiate between their likes and dislikes. “We’re bringing you that high-end shopping experience, but on a time crunch, on a budget crunch, on a lifestyle crunch. It’s the future of retail and technology,” the 37-year-old powerhouse explains.

Hand-in-hand with JustFab is her new Style Network TV spot, a spin-off of her lifestyle exposé Life in the Fab Lane, pulling back the curtains on the mayhem that goes into managing the brand with the fashionista and her team of fashion-bots (an experience she describes as “a hoot of a hit”).

“I feel great to be a part of TV that shows myself and others in an elevated and upwardly mobile manner,” she says of her show, which airs in January 2013. “As a woman of color, I’m proud to be able to create TV like this. Not everyone has to have crap TV in their diet to thrive and win.”

Kimora Lee SimmonsThat thirst for upward movement has propelled Simmons to heights she’d always hoped for, but hadn’t quite anticipated surpassing.“I’ve developed and built a billion dollar brand. Look at all of the other things that were spawned off of those kinds of brands: your Rocawears and Deréons of the world. Your Jessica Simpsons and Justin Timberlakes. It’s about how you grow and go from one thing to the next.”

Baby Phat, the clothing and lifestyle brand that littered closets in the early 2000s, is the parent of such urban offspring. It contributed to a significant portion of her entrepreneurial success, but she, like her fan base, has grown up. “We’re not living in the clubs anymore,” she says. “We, me, you, have other responsibilities now. We’re not this young teeny-bopper girl. We still want to be sexy and look and feel great, but we want to do it in a sophisticated way now.” JustFab is the accent mark to that statement.

In 2013, Simmons hopes to roll out JustFab’s first freestanding stores in top tier locations (“I would love Beverly Hills and Rodeo Drive but that’s obviously wishful thinking”). She owes her success (and boundless imagination) to her tunnel vision dreams and zest for life.

“I’m a fashion person and that’s what I do forever,” she said. “You have to live it, honey! That’s what I do. People know that. You know where to find me, you know what I think, you know what I do and you know how I do it. I live it.”

This article appears in VV's Dec/Jan Digital Magazine. Read it here!


From the Web

More on Vibe

Tommaso Boddi/Getty Images)

Kelly Rowland Says Her Highly-Anticipated Project Is "Definitely Coming"

Six years ago, Kelly Rowland released her fourth studio album titled Talk a Good Game. The project boasted hit singles like "Kisses Down Low" and the transparent "Dirty Laundry." Now, the Houston native is preparing to release a project that'll surely satisfy fans' patient earbuds.

In an interview with Billboard, Rowland shared her hopes for putting out a new body of work and the pressure that she's encountered since she's been in the studio. "This is by far the longest, most pressure-filled process ever, only because I know what it's supposed to be and I have been so hard on myself. I know it," she said. "And it's the first time I've said it out loud. I've been extremely hard on myself. But it's definitely coming, and I'm more so excited about this project than anything else."

The news follows the recent release of Rowland's "Kelly" track, which was met with critical acclaim in November 2018. In addition to preparing the release of new music, the "Motivation" singer discussed fans' wish for a Destiny's Child reunion. The rumors have been fueled by social media photographs of Rowland with either Beyonce or Michelle or all three, especially during Beyonce's past Coachella performance. But Rowland assures readers that it's not what they think.

"It's so funny. I guess every time people see us together, they just see music but I see sisterhood, and that's what we are and that's what me, her, Michelle [Williams] and Solange and I are. People see us all together, they immediately think music. I'm like, no. Just family." As Rowland previously mentioned Solange, she hopes to one day work with her again.

"I'm a huge fan," she said. "I love her writing and how detailed and particular she is. I always wanted to figure out how the heck she has so many different layers of harmonies when she is constructing these vocals, and it's so complex but simple. It's genius. It's the genius in her genius mind that she has in there." One of the last times the pair collaborated was on Rowland's "Simply Deep" track off her debut solo album of the same name. Solange also penned a few songs off the same project. Fast forward to 2016, and Rowland's vocals were featured on Solange's iconic A Seat at the Table.

Continue Reading
Gabe Ginsberg/Getty Images

Teyana Taylor To Pay Homage To Ballroom Culture In "WTP" Video

Teyana Taylor aims to keep her hot streak of innovative videos coming thanks to this recent announcement. Taking to Instagram on Wednesday (Jan. 9), the "Gonna Love Me" singer will show adoration to ballroom culture in the visual for "WTP."

Directed by Gregory "Beef" Jones, The Aunties Inc., and Taylor herself, the Harlemite takes viewers on her journey to the expression-filled space where she hopes to rack up 10s across the board from a group of judges. The premise of the video also seems to follow a mockumentary format airing on a fictional network named FEMTV. Alongside Taylor, other men and women get ready to display their talents and confidence on the ballroom floor.

"WTP" is featured on the mother-of-one's sophomore album, K.T.S.E., which was released in June 2018. While the rollout's controversy didn't entirely muddle the excitement behind the project's debut, Taylor said she was sold on the idea that her album would be treated as the biggest out of G.O.O.D. Music's string of releases last year.

"I didn't know ahead of time that there wouldn't be any singles or visuals. But I knew that it was going to be the five-album thing," she said during a HOT 97 interview. "[Kanye] wanted [my album] to be last, he wanted mine to be the biggest. That's the way they sauced it up. I was sold."

The video will debut on Jan. 19. Check out the teaser below.

 

View this post on Instagram

 

👀 1.19.19 👀 #WTP Directed by @teyanataylor & @ogbeefjones @theauntiesinc 🙏🏾🙌🏾🙏🏾 The wait is ALMOST over. 😏 @museumofsex

A post shared by Jimmy Neutch- Shumpert (@teyanataylor) on Jan 8, 2019 at 6:32pm PST

Continue Reading
Getty Images

Trina Braxton’s Ex-Husband, Gabe Solis, Dies After Battle With Cancer

Gabe Solis, the ex-husband of Trina Braxton, lost his battle with cancer, Thursday (Dec. 20),  TMZ reports. He was 43.

Solis passed away at his home in Texas, surrounded by friends and family, according to the outlet. No official details have been released about his passing.

Solis had reportedly been keeping his cancer battle private. His death came as a shock to his loved ones. On Friday (Dec. 21), Braxton seemingly mourned the loss of her ex-husband with a cryptic Instagram meme reading, “I need a hug..E bottle of wine.”

The former couple tied the knot in 2003, and appeared together on previous seasons of WEtv’s Braxton Family Values. Despite finalizing their divorce in 2015, Braxton and Solis confronted lingering issues from their marriage during an episode of Iyanla: Fix My Life, earlier in the year.

Braxton has since moved on to a new relationship, but remained friends with Solis.

 

View this post on Instagram

 

A post shared by Trina Braxton (@trinabraxton1) on Dec 21, 2018 at 9:49am PST

READ MORE: Phaedra Parks To Join 'Braxton Family Values' Cast

Continue Reading

Top Stories