See Popular Demand L.A.’s Full Holiday 2012 Lookbook (Video)


We showed you a preview a little while ago, but now here’s the full 2012 Holiday Lookbook by west coast streetwear brand Popular Demand L.A. This lookbook interestingly takes music video form, featuring a selection of California’s hottest rappers including Problem, Clyde Carson, Sage the Gemini, Roach Gigz and Skeme. See if you can also spot cameos from Ty Dolla $ign, Freddie Gibbs, Starting Six, DJ Amen, Prince Sole, Myles Brown, Tory Lanez and more. The new collection includes hoodies and crewnecks with high-density prints, multiple t-shirts with authentic snakeskin feels and an 30″ x 18” satin Cheetah Flag bandana. Grab up your own PD gear, as it’s now available on and in retailers both nationwide and internationally. Check out the 2012 Holiday Lookbook below:

Popular Demand Holiday 2012 Lookbook Presented By Young California from Popular Demand Brand on Vimeo.