The Business of Beyonce Knowles-Carter
“Since 15 in my stilettos been struttin’ in this game,” boasts the female definition of a hustler. The Beyhive would indisputably agree that she’s truly a force to be reckoned with.
Beyoncé Giselle Knowles, 31, has made headlines as 1/3 of R&B sensation group Destiny’s Child and has continued to steamroll across international music charts as an acclaimed solo artist. Not only a wife to rapper-turned-mogul Jay-Z, cementing their hip-hop royalty coupledom status, she is also a new mom to 10-month old daughter Blue Ivy and supportive older sister of artist (and business, [wo]man) Solange Knowles.
The Texas-born entertainer doesn’t only dominate the music charts but BK is a triple threat takeover with her numerous business ventures.
Vixen takes a look at how she upgrades her empire. --Rachel Francois
Photo credit: Tumblr
A girl’s night playlist is incomplete without a Beyoncé feature. Tracks like “Single Ladies,” “Freakum Dress” and “Run the World (Girls)” thump at clubs and brings the naughty girl out to play. Bey’s chart-topping songs have awarded the singer/songwriter with as many as 16 Grammy Awards, as well as being named the first woman recipient of the 2007 AMA International Artist Award, 2009 Billboard Top Female Artist and Top Radio Singles Artist of the Decade and 2011 Billboard Millennium Award.
Four albums in, King B has toured the world and back again. Her most recent tour for I...Am, touched down in over 90 cities to screaming fans.
Fashion and Beauty
Imagine you’re at the mall. Run into the drugstore and you'll spot the blond bombshell on an L’Oreal advertisment, for which she’s been a cosmetic spokesperson since 2004. While perusing the racks at fashion retailers, cop a House of Deréon piece from Beyoncé’s and mother Tina Knowles' family clothing line. Take a break at the food court and you may catch a Pepsi commercial of Ms. Fierce taking a refreshing cold one back with much attitude. And of course, B has a Macy’s counter-top full of them with the choice of any of her signature fragrances “Fever,” “Heat Rush,” "Midnight Heat" and “Pulse.”
That's just a regular shopping day.
Her latest Instagram has been littered with fashion's top threads and style cues we don't mind taking a note from. And if you're looking to learn some beauty tricks and make it your occupation, Bey's got you covered.
In 2010, Beyoncé and her mother founded Beyoncé Cosmetology Center of Brooklyn Phoenix House. The center provides a 7-month training program for adult students interested in pursuing a cosmetology career.
Let’s just say Bey will be making more Black history this upcoming February.
She is set to hit the big stage for NFL's XLVII Super Bowl half-time performance on February 3, 2013, while the debut of Mrs. Knowles-Carter's HBO documentary will air on February 16, revealing more about Beyoncé the woman rather than the glamorous superstar.
First Family Ties
The first family of hip-hop is chummy with the First Family of the United States of America. So cool, First Lady Michelle Obama tapped Beyoncé for her get healthy initiative “Let’s Move” campaign. It was only right that one of Baddie Bey's songs be remade as an official exercise mix, she teamed up with Swizzy for “Move Your Body” to get the kids (and us) moving.
She (and hubby Jay-Z) has also actively supported the election and re-election of President Barack Obama by helping raise campaign funds, rocking her vote via Instagram and writing influential letters.
Photo credit: ABC News
Movies and Film
Her starring role in MTV's Carmen: A Hip Hopera was only the beginning. Since then the thespian has demonstrated her acting chops in Austin Powers in Goldmember, Dreamgirls, Cadillac Records, and Obsessed, alongside Hollywood's top actors, including Jamie Foxx, Jennifer Hudson, Idris Elba, Mike Myers and Adrien Brody.
These days, she's readying the May 2013 release of Epic, an animated film in which Queen B stars as the mother of an enchanted forest.