Diddy Brings Sean John Spring 2013 Fashion Show To Instagram


For Northeast coasters, snowmageddon Nemo might currently be ruining your Mercedez-Benz Fashion Week plans, but you can still get your fashion fix from the comfort of your couch.

Not one to let a little lot of snow put his showcase on ice, Diddy is showing the new collection via his Instagram account (@iamdiddy). In a new approach to runway previews, Diddy will be posting images from the SS13 lookbook every 30 minutes.

Here’s the first three images that’ve already went up on his Instagram:

“Real kings wear @seanjohn. Available at @macys. Double tap if you like.”—Diddy

“New light knit sweaters for those cool Spring nights. #SeanJohn”—Diddy

“Let the show begin…many new @seanjohn styles from our new collection available @Macys!!! Double tap if you like. #seanjohn”—Diddy

See the Sean John SS’13 preview—which will be going until 5pm today—by clicking [HERE].

Keenan Higgins