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NBA Announces New Multiyear Partnership with Sean John and Macy’s

NEW YORK, Feb. 6, 2013 – The National Basketball Association (NBA), Sean John, and Macy’s today announced a new multiyear agreement that features a presenting partnership of the Entertainment Series at NBA All-Star and includes upcoming NBA-themed events at Macy’s nationwide that will highlight signature styles from Sean John.

At NBA All-Star, the “Entertainment Series presented by Sean John at Macy’s” will showcase musical performances during State Farm All-Star Saturday Night and during pregame introductions and halftime at the 2013 NBA All-Star Game.

Additionally as part of this new partnership, Sean John and Macy’s will host a series of live NBA-themed experiences at Macy’s stores where fans will have the opportunity to meet and interact with NBA players and legends as Sean John presents the latest styles.

Throughout this partnership Sean John and Macy’s will receive visibility across broadcast, digital, and social media channels.

“With this partnership, Sean John and the NBA are fusing the worlds of style and sports to create fashiontainment,” said Jeff Tweedy, President of Sean John. “Together with Macy's, our exclusive retail partner, we're excited to launch a series of events and activities that will allow us to showcase the Sean John brand.”

“Sean John has been a long-time partner of Macy’s, and we’re thrilled to combine efforts in support of the NBA, one of America’s greatest sports organizations,” said Fred Marione, Macy's vice president, men's merchandise marketing. “This dynamic program includes engaging live events at Macy’s stores, allowing us a new opportunity to share the fashion and entertainment expertise of our brands with basketball fans nationwide.”

“Sean John and Macy’s are leading lifestyle brands and are a great fit to present the Entertainment Series at NBA All-Star,” said Rachel Jacobson, NBA Senior Vice President of Global Marketing Partnerships. “We’re looking forward to tipping off our partnership with some great performances at NBA All-Star 2013, and will continue to bring our fans everything that Sean John and Macy’s has to offer through a variety of NBA-themed events at stores across the country.”

At NBA All-Star, the “Entertainment Series presented by Sean John at Macy’s” will be broadcast live as part of State Farm All-Star Saturday Night and the 2013 NBA All-Star Game. National coverage will begin at 8 p.m. EST from the Toyota Center on Saturday, Feb. 16 and 8 p.m. EST on Sunday, Feb. 17, and will air live on TNT, ESPN Radio and in more than 200 countries and will be broadcast in more than 40 languages.

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Lexis Rother (@ro.lexx)

Lola Plaku And Puma Unite For 'NOVA GRL PWR' Shoe

CEO of Lola Media Group and bonified music industry heavyweight, Lola Plaku has been honored with her very own sneaker collection with Puma.

Released Friday (Jan. 18), the two-piece sneaker collection is a new twist on a classic '90s pair of kicks designed by Plaku herself. Blending mesh and leather, the shoes come in Black-Surf, a black-based shoe with pearl pink, dark blue and yellow accents and Peach Bud–Pearl Blush a light pink and white sneak.

“Lola is known for spearheading a mission to empower young women, and this partnership pays tribute to her efforts with a Nova sneaker pack aptly titled GRL PWR,” said PUMA’s Senior Head of Select, Yassine Saidi.“Lola inspires others to create change and push culture forward, making her the perfect co-creator of the new Nova.”

A bright shining star indeed, Plaku was named one of Billboard's rising stars to watch in their 2018 R&B/Hip-Hop 100 Power Players issue. Formerly known for her talents in music journalism, the entrepreneur has gone on to create her own blog iLuvLola. She is now working on her mentorship program GIRL CONNECTED, built to help aspiring female professionals.

“This campaign is truly about building self-esteem and creating a platform for self-discovery, growth, and empowerment," Plaku said about the collaboration. "Girls and women should believe they can be anything they want to be."

You can cop the Puma NOVA GRL PWR sneakers now, with the second design making its way in March.

See photos from the very colorful campaign and styles below.

Peach Bud/Pearl Blush

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Lola Plaku and crew 

READ MORE: Tupac Estate And Marvel Connect For Special 'Black Panther' Clothing Collection

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Prep Your Pockets: Rihanna Reportedly Launching Luxury Fashion House With LVMH

Tackling more than music these days, Rihanna's brand has expanded past her "Pon de Replay" days. Nearly 14 years strong in this industry, the all-Fenty-everything empress is now gearing up to launch a luxury fashion house under her name.

According to multiple sources and Women's Wear Daily, LVMH (Moët Hennessy Louis Vuitton) and the 30-year-old singer/songwriter have been attending hush-hush meetings with the worlds largest luxury group. LVMH has reportedly also cherrypicked employees from within the company, including workers from Celine and Louis Vuitton to work with Rihanna and neighboring associates.

Though details about the launch are extremely limited at this time, many have already developed high hopes and expectations for the " Work" singer's newest business venture.

While this exciting new business venture marks an amazing high note for the Barbadian songstress, many fans await her highly anticipated return to music since her 2016 Anti LP. According to Ms. Fenty herself, her next project should be dropping sometime in 2019. The album was originally rumored to be a dancehall record meant to pay homage to her roots, but there has been no confirmation from RiRi since production began.

 

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John Lamparski

Michael B. Jordan Is The Face Of Coach's Men Label

If you have eyes that work (hell, even if you have one eye) then you can tell Michael B. Jordan won the genetic contest. The Creed II star is equally known for his roles in feature films as he is his face, which is why he's been tapped to represent the men's label for Coach.

The 31-year-old actor released a statement about the partnership and expressed great gratitude and excitement about his new venture.

“I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values,” Jordan added. “I’m honored to be a part of Stuart’s vision and creative process.”

The admiration goes both ways. Coach Creative Director Stuart Vevers was equally thrilled with Jordan leading the campaign for the men's line.

"I’ve really enjoyed getting to know Michael over the last few years," Vevers said. "He has been a true supporter of Coach so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level."

While Jordan holds it down for the men, Selena Gomez remains the face for the women's side of the house.

Congrats to Mr. Jordan. We see you. [Insert eye emoji here]

READ MORE: Michael B. Jordan, Black Star Rising

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